Types of Graphic Designs:

• Image-Based Design: To produce a message in an image representation.
• Type-Based Design: To produce a message by using typography.
• Image and Type: Using both image and typography.

Types of Graphic Design Software’s:

• Raster graphics: Image is made up of dots and lines. Ex: GIMP , Paint Shop Pro , Adobe Photoshop
• Vector graphics: Representing graphics by lines and curves rather than bitmaps Ex:QuarkXpesss,CorelDraw

For Image manipulations GIMP (Alternative for Adobe Photoshop)
For Vector Graphics Inkscape (Alternative for Adobe Illustrator and CorelDraw)
For Desktop Publishing Scribus (Alternative for Adobe InDesign and QuarkXPress)

By using Graphic Designing we can design

• Logos and Brands
• Stationery
• Leaflets
• Flyers
• Folders
• Brochures
• Website Graphic elements
• Annual Reports
• Direct Mail
• Advertising
• Exhibition Stands
• Packaging
• Signage

Below are the important elements to consider while doing Graphic design work
Layout , Lines , Shapes , Space , Size , Texture , Value , color , font , font size.

Principles of Graphic Design:

• Proximity
• Alignment
• Repetition
• Contrast

Written by Dotndot.com

A printed booklet with brief description of products, services, benefits, features offered by the company. Basically used for advertising purpose.

In other way brochure is a high-quality pamphlet, with well planned layout, typography and illustrations/graphics.

Brochures are wonderful marketing tools that give customers all the necessary information they need before making a decision.

1. A brochure should convey a direct message to the customer with visual representation.
2. Simple design with clear captions and with simple typography.
3. It should cover below important information :

• Products/Services of a company
• Corporate brief and capabilities of the company.
• Features / Benefits
• Applications, specifications, testimonials.
• Clients.
• Call to action. Ex. “Hurry up” , “Contact soon” , “Limited period offer ”
• Contact Details.

Important tips for Great brochure design:

1.    Cover page should be professional with good look and feel.
2.    Design should be appealing.
3.    Know what your reader what first.
4.    Describe your product or service clearly. Ex. Graphical representations,Flowcharts,Screenshots
5.    Quality Brochure printing will give more credibility to the brochure.
6.    Use simple colors and follow the same color sequence throughout the brochure.

Written by Dotndot.com