A printed booklet with brief description of products, services, benefits, features offered by the company. Basically used for advertising purpose.
In other way brochure is a high-quality pamphlet, with well planned layout, typography and illustrations/graphics.
Brochures are wonderful marketing tools that give customers all the necessary information they need before making a decision.
1. A brochure should convey a direct message to the customer with visual representation.
2. Simple design with clear captions and with simple typography.
3. It should cover below important information :
- Products/Services of a company
- Corporate brief and capabilities of the company.
- Features / Benefits
- Applications, specifications, testimonials.
- Clients.
- Call to action. Ex. “Hurry up†, “Contact soon†, “Limited period offer â€
- Contact Details.
Important tips for Great brochure design:
1.   Cover page should be professional with good look and feel.
2.   Design should be appealing.
3.   Know what your reader what first.
4.   Describe your product or service clearly. Ex. Graphical representations,Flowcharts,Screenshots
5.   Quality Brochure printing will give more credibility to the brochure.
6.   Use simple colors and follow the same color sequence throughout the brochure.
Written by Dotndot.com
