Digital Marketing & Branding Agency

Everyone have their own creative mind.

“Being creative is seeing the same thing as everybody else but thinking of something different”
Sometimes, if we see an object, we will compare that object with some interesting and create a unique way of thinking and combine them in different ways for new purposes. The way we think about it will change some one’s life or some ones heart.
Creativity is the ability to generate useful ideas and solutions to everyday problems and challenges.

Creativity involves the translation of our unique vision into an external reality that is really new and useful. We must keep in mind that creativity takes place inside our own personal, social, and cultural boundaries.

Creativity by identifying with specific sets of values, meanings, beliefs and symbols, the more our creativity will be focused.

In the creative process there are always two different levels of dynamics with which one can create:
• The system which may be a particular medium or a particular process. The creative person takes it to a creative end.

• The second dimension:  The conceptual Idea – The creative person depicts, changes, innovates, and expresses somehow the idea of that content.

Aspects of creativity:

• The creative process, receiving the most attention, focuses on the mechanisms and phases involved as one in a creative act.
• A second aspect of creativity is the creative person. Creative people are central.
• The environmental atmosphere and influence are concerns of a third aspect, the creative situation.
• Lastly, the criteria or characteristics of creative products have been sought. This area is of particular importance because it is the basis of any performance assessment of real world creativity and may provide a window on the other aspects of creativity.

10.  Categories of creativity:

1.  Expressive ~ Productive
2.  Expressive ~  Inventive
3.  Expressive ~ Innovative
4.  Invention ~ Discovery
5.  Theory ~ Invention ~ Discovery
6.  Accommodation ~  Assimilation
7.  Personal ~ Public
8.  Thinking ~ Business
9.  Transformation ~ More Ideas.
10. One men ~ Group of People.

Creativity must account for the process of recognition or discovery of novel ideas and solutions.

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Creativity: Using imagination or an idea rather than imitating.It is a Generation of ideas.
It is a process of creating new,uncommon, or unique ides.

No limit for creativity just check this link Creative Clock

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Graphic Design: It is form of visual artistic representation of a concept. It is also called as use of visual elements to convey a message.

Types of Graphic Designs:

• Image-Based Design: To produce a message in an image representation.
• Type-Based Design: To produce a message by using typography.
• Image and Type: Using both image and typography.

Types of Graphic Design Software’s:

• Raster graphics: Image is made up of dots and lines. Ex: GIMP , Paint Shop Pro , Adobe Photoshop
• Vector graphics: Representing graphics by lines and curves rather than bitmaps Ex:QuarkXpesss,CorelDraw

For Image manipulations GIMP (Alternative for Adobe Photoshop)
For Vector Graphics Inkscape (Alternative for Adobe Illustrator and CorelDraw)
For Desktop Publishing Scribus (Alternative for Adobe InDesign and QuarkXPress)

By using Graphic Designing we can design

• Logos and Brands
• Stationery
• Leaflets
• Flyers
• Folders
• Brochures
• Website Graphic elements
• Annual Reports
• Direct Mail
• Advertising
• Exhibition Stands
• Packaging
• Signage

Below are the important elements to consider while doing Graphic design work
Layout , Lines , Shapes , Space , Size , Texture , Value , color , font , font size.

Principles of Graphic Design:

• Proximity
• Alignment
• Repetition
• Contrast

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A printed booklet with brief description of products, services, benefits, features offered by the company. Basically used for advertising purpose.

In other way brochure is a high-quality pamphlet, with well planned layout, typography and illustrations/graphics.

Brochures are wonderful marketing tools that give customers all the necessary information they need before making a decision.

1. A brochure should convey a direct message to the customer with visual representation.
2. Simple design with clear captions and with simple typography.
3. It should cover below important information :

• Products/Services of a company
• Corporate brief and capabilities of the company.
• Features / Benefits
• Applications, specifications, testimonials.
• Clients.
• Call to action. Ex. “Hurry up” , “Contact soon” , “Limited period offer ”
• Contact Details.

Important tips for Great brochure design:

1.    Cover page should be professional with good look and feel.
2.    Design should be appealing.
3.    Know what your reader what first.
4.    Describe your product or service clearly. Ex. Graphical representations,Flowcharts,Screenshots
5.    Quality Brochure printing will give more credibility to the brochure.
6.    Use simple colors and follow the same color sequence throughout the brochure.

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Web 2.0 is a latest trend in the use of World Wide Web Internet technology and website designing that aims to focus on main terms like creativity, information sharing, easy user navigation and flexible contact facility.
It is called as next phase of evolution of the internet and it is a collective collaboration of blogs, wikis, podcasts communities, social networking websites and social media.

Latest Trend Web2.0

It was introduced in 2004 to characterize design patterns. It is also referred to as second generation of Internet.

According to Wikipedia, web2.0 is a latest trend in web design and development.
Latest technologies like RSS, APIs, and XHTML/CSS are playing major role of Web 2.0. Social networks and tagging are also major role in Web 2.0.

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Halloween is celebrated on the October 31st night, usually by children dressing in costumes and going door-to-door collecting candy. Celebrated mostly in the United States, United Kingdom, Canada and Ireland.

Halloween activities:

• Collecting candy
• Trick-or-treating
• Ghost tours
• Bonfires
• Costume parties

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01. Promotional items: Using brochures, flyers, stickers, printed postcards and business cards.
02. TV commercials, radio, newspapers, magazines, billboards.
03. Telemarketer
04. Create a seminar or class
05. Answering machine
06. Sponsor events and place a stall in expos.
07. Car decals and stickers
08. Rubber stamp or stickers
09. Welcome committee
10. Public Transport
11. Coupons, discounts, free stuff
12. Big sign on busy street
13. Public computers
14. Tattoo your body
15. Internet Cafes
16. Sports events
17. Functions halls
18. Busy shopping malls
19. Giving a free promotional items like notepads, pens, calendars of your company
20. Designing a T-Shirt with your website URL
21. Displaying website URL in Cinema Halls
22. Seasonal Greetings
23. Conducting a painting competitions for school children
24. Wall paintings beside public places
25. Street Banners and paint your website name in building terrace.

Written by Dotndot.com