Search Engine Optimization
SEO or Search Engine Optimization is one of our major strengths at DotnDot™. SEO loosely defined is a traffic generation technique through which your site would be listed on the top of every the search results in search engines like Google, Yahoo, Bing and AOL.
Can we get into the specifics now?
We identify relevant keywords that people use to search your site or your general ‘topic’ and optimize those keywords to display your site in the search results. For example, if you run a specialised gifting service in the U.S, we make sure that whenever someone searches for ‘gifting ideas’ or ‘valentine’s day gifts’ or ‘gift delivery service’ in America, your site is listed in the top of the search results page. ‘Gifting ideas’ is a keyword. And if you want it to be ‘spooky gifts’ you got that too! A keyword could be anything relevant to your business. You can see our spectacular results in your own computer without moving a muscle.
That sounds complicated! How are you going to make my article appear in a random search result?
That is the beauty of Search Engine Optimization. We, at DotnDot™ understand the science of a search engine and that is how we do it. There are three basic factors for a search engine to name you as the frontrunner in a search result:
Content : The number of times a keyword occurs in your website content helps a search engine identify and sort your site in its topic or keyword wise database. After all you wouldn’t say ‘paleontological overview’ in an article five times if you didn’t know the next thing about palaeontology right?
Link Building : If a hyperlink in some other site is pointing to yours, that gives you a point. The more incoming links you have, the more credible you become in the eyes of a search engine. It is a simple logic that if everybody is pointing to China as the location of Mt.Everest, for a machine, it is probably in China right?
Credibility : Now who are these idiots that said Mt. Everest is in China? That is also a question that a search engine asks. So we make sure the links are planted in credible sources that already have major incoming traffic and are already in the good side of a search engine. And before we point to your site from there, we make sure that the article posted in that site is also spruced with your keywords.
Sounds shady. Won’t I be misleading the search engines if I use SEO?
Absolutely not. There is tons and tons of information piled up in the net and believe it or not, we are doing search engines a favour by pointing them towards your site. All we are doing here is making sure that the browser who is searching for something finds himself at the right place, that is your doorstep. For example, if you are a music vendor, we do not optimize the keyword ‘free Linkin Park download’ although it is the most searched for. We optimize ‘Linkin Park download’ or ‘buy Linkin Park music’ etc. so that you are the first choice for those who do want to buy music.
How long does optimizing keywords take?
It depends on how popular those keywords are. For example ‘American national anthem’ would be a keyword more searched for than ‘The Star-Spangled Banner’. If your keyword is highly searched for or is too generic like ‘insurance solutions’, it would take longer to be figured in the top of the search engines as we will have to convince a lot of other credible web sources first to link to you and establish you as an authority in the topic. We run a four month SEO process for every keyword and we guarantee, we can optimize any keyword you want.
How long will I be featured in the top of search engine results?
Search engines move on fast. So once we optimize your keyword, you should keep updating your site content to reassure the search engines that you are still keeping up the good work. On an average, you will be on the good side of the search engines for at least a year. But do remember that every SEO specialist has his/her own way of doing things. Here at DotnDot™, we can promise you annual results.
I am still thirsty for knowledge. Can you tell me more?
Sure. We love SEO and we would never shy away from talking about it. Contact Us now with any more questions you have and you’ll be surprised at the speed of our SEO-gush!
Social Media : Clients ask us, what can social media do for us? And we tell them, the real question is what can’t social media do? Through social media, you can analyse your target market, improve your brand presence exponentially and even improve your sales. That basically covers every point of your product lifecycle, doesn’t it? Oh, wait, we forgot the feedback. Of course social media can take care of that too! At DotnDot™, we take care of several areas of social media to provide you with the best solutions.
Social media analysis : What are people saying about your product, what are their views on your industry or general area of interest? We will find the answers for you and we will also figure out for you the best areas to make a social media impact.
Social Media community management : Yes, it takes work to be remembered in the social media circles. For example, the ‘News Feed’ section in Facebook features posts from the people and pages a user most interacts with. We will make you the ‘happening’ types that will always pushed on to the top of your target’s social networks.
Social Media Solutions : Like mentioned before there is no limit to the uses of social media for a business, a personality or a brand. If you want to introduce a completely new product, never before figured in mass markets, you got it. If you want to take your material viral, you got it. At DotnDot™, we got all the answers pertaining to social media. Try us.
Social Media Training : You are very good at using Facebook or Twitter. We know that. And so are your best executives. But how do you use social media to drive the traffic to your website, to make your business a brand and to bring out the loyalty from customers? We’ll tell you. The exciting secrets of social media, the serious-business side of social media and the fun part of branding, we’ll let you have all the fun while you learn. Swear.