Account-based marketing is buzzing in the present global market as it targets the big businesses overnight through personalized communication with the influencers and decision-makers of the company. The account-based marketing strategy has changed the marketing landscape of B2B companies.
The rise of the competitive marketing world is shifting the business brands to find new and innovative ways to reach their target audiences. This is the reason why B2B businesses are sticking to the account-based marketing program.
We made a research on different sources to find the performance of account-based marketing. Here are the 50-interesting account-based marketing statistics that every marketer should know.
Account-Based Marketing Statistics for B2B Marketers
1. In account-based marketing, 92% of marketers are focusing on selling to the executive level.
2. According to EverString, more than 48% of marketers consider that C-suite is the most active in Account-based marketing.
3.The topmost contributors in account-based marketing over B2B firms creating 86% of marketing operations.
4.70% of demand generation marketers are contributing to ABM.
5.More than 68% of sales department incline on ABM and 33% of the customer success team.
6.More than 87% of marketers state that ABM initiatives are outperforming the ROI.
7.According to DemandBase, the companies using ABM for one year found a 10% rise in revenue.
8.83% of businesses accounting ABM to improve engagement with the target accounts.
9.The business brands using ABM are driving 84% of improvement in the brand reputation.
10.74% of businesses adopting account-based marketing are enhancing customer relationships.
11.The primary ABM key for 54% of marketers is creating influence pipeline stated by Demand Gen.
12.1 out of 5 companies using ABM is finding more than 30% of revenue improvement.
13.More than 91% of businesses improve the average deal size while using an account-based marketing strategy.
14.After the implementation of ABM, the B2B marketers found the increase of annual contract to 171% on an average.
15.Though the top performer in marketing, almost 30% of marketers do not prefer account-based marketing.
16.Through account-based marketing, the contract value is more than 40% for mid-size markets.
17.The enterprises found a 35% higher contract value after using ABM.
18.More than 70% of account-based marketing users say that sales and marketing departments are aligned.
19.65% of marketers using ABM are enabled to attract new customers or clients.
20.More than 41% of B2B marketers are going to spend more on account-based marketing strategy.
21.Above 30% of marketers implementing ABM found 100% engagement growth with C-level targets.
22.66% of businesses consider that ABM benefits in improving pipeline opportunities.
23.The integration of marketing and sales team over ABM, experiencing 36% more customer retention.
24.The ABM for sales and marketing teams offering more than 38% of sales growth rates.
25.The use of ABM helps in reducing the 50% of sales time consumption and unproductive prospecting.
26.Account-based marketing allows business sales to ignore 50% of marketing leads.
27.The synchronization of sales and marketing teams over ABM is driving 67% better at closing deals.
28.Within 3 years, the businesses find 24% faster revenue growth through ABM operations.
29.Over ABM 95% of buyers get the solution with ample content that helps in navigating to each stage of the buying lifecycle.
30.33% of businesses are spending at least 30% of the marketing budget in account-based marketing.
31.The opinion of 92% of B2B marketers is ABM plays a vital role in marketing.
32.In next year more than 60% of businesses are intended to execute the account-based marketing program.
33.74% of business buyers are conducting online research before going offline purchase.
34.80% of B2B marketing executing ABM says that the lead generation program is not effective.
35.Almost 42% of B2B companies prefer to hold the ABM accounts in between 50 to 500.
36.54% of businesses are meeting their account-based marketing objectives through the early investment in ABM.
37.Over ABM 75% of B2B buyers and also 84% of C-level executives are using social media to make buying decisions.
38.In ABM, 1 out of 4 business executives is reading the uninvited emails that have ideas that are relevant to their business niche.
39.Through account-based marketing strategy of cold email, 78% of decision-makers are attending and taking appointments for events.
40.Almost 92% of business executives are paying attention to uninvited emails from the company that they never deal with.
41.Over ABM, 80% of direct mails get opened while comparing with other marketing strategies.
42.Through ABM direct mail, almost 56% of buyers are initiating the business contact.
43.In ABM, 59% of buyers show interest in receiving the emails from the business brands they like.
44.The direct email campaigns generate 18 to 20% of Return on Investment (ROI) on an average.
45.Through ABM, more than 67% of B2B businesses say that they had relevant communication with the buyers.
46.56% of businesses found the best-fit customer base over ABM.
47.Through the account-based marketing strategy, almost 64% of video content engaging the audience.
48.58% of infographics play a vital role in finding the audience engagement over ABM.
49.In ABM, more than 90% of B2B buyers spending on product research depending on the cost of purchase.
50.In account-based marketing, more than 80% of businesses revenue originates from the 20% of leads.
The account-based marketing for B2B businesses finds the top decision-makers of other business organizations. This helps in fast-selling the products or services to the clients. The successful marketing strategy reveals the complete buying behavior of consumers, either they may be clients or customers. Account-based marketing is the only influencer to attract a broader audience through a single source marketing method, and it is shaping marketing by delivering effective ad campaigns.
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