Artificial Intelligence Video Marketing: The infusion of internet users is getting massive day by day, with more & more people gaining access to fast internet connectivity, making digital videos increasingly popular, thus making video marketing the most powerful medium of marketing today!
In the past few years, video marketing has seen a remarkable progression in video marketing as online regulars linger on spending more and more time watching online videos.
Moreover, it is also an evident fact that AI or artificial intelligence is revolutionizing how brands are targeting their regular online users by offering them much data, actionable end-user insights as well as video content as per users’ legitimate campaigns’ results.
Artificial Intelligence Video Marketing
While most marketing professionals today have almost moved to video marketing as their preferred tool for online marketing to accomplish better branding, most have yet to experiment with artificial Intelligence to scout better effects of their online marketing campaigns.
This goes without saying that video marketing is today the new normal! Today, almost all businesses believe that videos are a much better medium to pass their brand’s info to online regulars and advertise their services and products to online consumers. They remain glued to their social media channels browsing through videos and videos.
A recent survey discovered that people today spend around 90 mins on their smartphones every day, which equals spending approximately 23 days in the entire year.
Also, videos are a much more reliable way of delivering any brand’s messages efficiently without hassles. Moreover, videos have an excellent recall value for online consumers compared to regular text. Artificial Intelligence Video Marketing is the next big thing, as it is fast picking up in the video marketing sector.
Impact of Artificial Intelligence on Video Marketing
Marketers are now using Artificial Intelligence Video Marketing. Videos presently account for around 74% of overall internet traffic, and this percentage is set to rise to 82% by the year 2023, as per Cisco.
Using Artificial Intelligence, video marketing strategies can be scaled to more significant heights. Artificial Intelligence helps in providing customized online content to internet regulars, who are potential consumers.
Professionals developing videos can use Artificial Intelligence data to understand consumers’ interest areas and base their upcoming future videos on that same info thus received.
Artificial Intelligence insights prevent marketing professionals from producing useless, redundant videos repeatedly. Also, around 52% of marketing people today believe that videos offer a better return on investment when compared to other online marketing strategies.
How is AI Changing Video Marketing?
How is Artificial Intelligence Changing Video Marketing?
Personalization: With online users, one-size-doesn’t-fit-all! Users now want to watch personalized video content based on their interests.
Relevance: AI is making it possible. Online users get to watch videos that are more relevant to them.
Suggestions: YouTube shows suggested videos to users. Such recommendations are beneficial for brands to get more likes & shares.
Ways in which AI Will Affect Video Advertising in 2023?
Artificial Intelligence is the future of video marketing. The following is how AI will affect video advertising in the year 2023.
Wider Reach:
Video marketing has a broader reach. Users not just love watching videos for entertainment but are more inclined to gain knowledge. With AI, it is possible to throw additional videos to users to give them a holistic viewing experience.
Artificial Intelligence Helps in Rationalizing Video Production:
The content that Artificial Intelligence sources are usually filtered to the extent where relevant info is kept and the required data will be extracted for future use.
Interconnection of Videos Is Possible Based on Their Watch History:
Many popular video platforms progressively encourage viewers to click on those videos related to the same content they watch. Suggested video(s) is an excellent way of building user interest in viewing, and this info is collated using Artificial Intelligence.
Gives Room for More Personalization:
As per the users’ watch history, their past searches, and their online social behavior, data is collated using AI. Video marketers then employ this info thus received to make tailored video content. Such AI intervention helps in making/suggesting more relevant videos as per the interest areas of respective customers.
Users Get Real-Time Updates on Videos:
Only Artificial Intelligence can make it happen for the brands to receive real-time feedback on their videos.
Posting of Socially-Relevant Content:
On the viral Facebook platform alone, around a hundred million videos are viewed daily, so it is prime to produce very engaging videos. Artificial Intelligence analytics can be done well by analyzing and evaluating the data from such online platforms.
In live videos, Artificial Intelligence tools can tap info regarding users, and this data can then be used for future video content inputs. If any of the past videos have successfully received likes, it would suggest the pointers on which the viewers liked those videos.
Artificial Intelligence Video Marketing Tools
AI helps marketing professionals increase the efficacy of their video marketing strategies and also helps to customize tailored content to be presented per customers’ interests, thus the benefit.
Professionals developing videos can use several Artificial Intelligence Video Marketing tools like the AI-based data collation tools for understanding the content which respective customers engage in, and thus improve the customized videos based explicitly on such insights received through these Artificial Intelligence Video Marketing tools.
AI Video Advertising Trends
AI in Video Ads:
Artificial Intelligence plays a vital role in the digital marketing sphere; Machine learning AI is the most sophisticated technology in the market. Hyper-personalized customer experience by evaluating the profiles. AI in Video Advertising speeds up the production formats.
24X7 customer services with AI:
Replying to the queries at any time is not possible at midnight. The campaign scheduling and making campaigns answering at midnight is not possible. Various AI services come to play a crucial role in customer service duties.
AI in PPC:
Machine learning and artificial Intelligence can analyze the data faster than manually. Most of the pay per clicks budget and campaigns can be run by the in-house teams and agencies. AI powdered systems will help in advertising to test more advertising targets and platforms.
AI-powered Content Curation:
Natural language generations hold tremendous skills in making work on efficient content creation. Currently, AI-powered machines are providing content such as Quarterly business reports, Real-time stock Insights, Hotel descriptions, sports game recaps, profit and loss summaries, etc.
Customer Insights Through AI:
AI algorithms create customer personas based on billions of data points. Gere are a few examples of AI customer Insights, i.e., On-site interactions, referral sources, Geo-specific sources, prior communications, etc.
Artificial Intelligence Video Advertising Statistics
- According to eMarketer, U.S. advertisers spend nearly $60 billion on programmatic displays.
- Marketers predict programmatic advertising in the U.S. will reach 88% by 2023.
- Advertisers predict that 55% of U.S. adults spending on intelligent speakers by 2023.
- Campaigns are delivering CPA of 170%, which is lower than the goal.
- IKEA voice-embedded campaigns reached 58.3% reach metric in the history of audio-only advertising.
- 28% of the top-performing AI campaigns were more than twice using it for marketing.
- 50% of consumers believe that AI will provide meaningful solutions for s.
- As per the Oberlo estimations,$127.11 million is the average voice search reach.
- AI-powered voice assistance will reach $8 billion by 2023.
- AI will increase by 40% of business productivity.
- Investments in AI will increase 6X times by 2023.
- More than 41% of consumers believe that AI will improve their lifestyle.
- Over 33% of the consumers said they already use AI platforms.
- 84% of businesses believe that AI is a competitive advantage globally.
Here’s the Crux!
Artificial Intelligence is revolutionizing how video marketing is done. This brings consumers as well as businesses much closer, tailoring content in a more specific way and engaging the online regulars in a highly personal manner; thus giving the marketing professional a much more straightforward route for connecting with their targeted & potential audience by crafting videos, which speak to them and lead to better conversions.
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