B2B Content Marketing Trends: 50 Top B2B Content Promotion Trends to Watch in 2020

Day by day, B2B marketing is changing dramatically, and the businesses need to adopt the new advanced B2B content marketing trends and technologies that help them to reach the client’s expectations. The B2B buyer’s buying journey is changing rapidly, and that let the businesses to immerse the advanced marketing strategies.

B2B Content Marketing Trends

B2B Content Marketing Trend: Account-based marketing is the King

Account-based marketing is a significant player in B2B marketing where the individual accounts and businesses are targeted to roll out the marketing methods strategically in engaging the potential leads and prospects.

B2B Content Marketing Trend: Digital Audio

Most of the consumers are spending much on digital audio streaming, either it may be as the audience or advertiser to find their requirement. The podcasts are playing a vital role in attaining the audience’s attention.

B2B Content Marketing Trend: Google chatbot (Meena)

Google has come up with the new measurement that can be known as the Sensibleness and Specificity Average (SSA) in determining that chatbot is capturing the human conversation attributes. This is going to buzz in the future.

B2B Content Marketing Trend: LinkedIn domination

LinkedIn is dominating the choice of social media platforms, while the B2B content marketing professionals are looking to adopt.

B2B Content Marketing Trend: Voice Search Optimization

Voice assistants are replacing the organic search queries, especially on search engines like Google. Most of the mobile search queries happen over voice search.

B2B Content Marketing Trend: Retargeting

Retargeting is one of the best advertising strategies where the B2B marketers target the existing visitors, which means when the visitors leave your website.

B2B Content Marketing Trend: Paid Social Media Advertising

The chances of arriving at low risks with paid social media marketing make your business more successful.

B2B Content Marketing Trend: Sales and Marketing

The sales and marketing must be integrated with the evolution of a set of business goals and strategic ad campaigns to find business opportunities.

B2B Content Marketing Trend: Influencer Marketing

Influencer marketing is all about building the audience engagement to drive the potential conversions and boost the brand reputation.

B2B Content Marketing Trend: Conversational Marketing

The conversational marketing strategy of interacting with the customers and clients using AI chatbots can help the B2B business to build the brand authority and trust.

B2B Content Marketing Trend: Inbound Marketing

The delivery of the most valuable and creative content will help in attracting customers.

B2B Content Marketing Trend: Personalization

The creation of one to one experience by delivering the most personalized content and messages to the clients and customers can help better.

B2B Content Marketing Trend: Artificial Intelligence

The immersion of Artificial Intelligence in the B2B content marketing strategy can help to analyze the customer or client behavior.

B2B Content Marketing Trend: Email Marketing

We all know that email marketing is the evergreen B2B content marketing strategy through which the businesses can dispatch the innovative email lists.

B2B Content Marketing Trend: Chatbots

The chatbots to provide the 24×7 customer service can help better to hold the customer engagement by driving the huge conversion sales.

B2B Content Marketing Trend: Predictive Intelligence

For B2B companies, the most revolutionary tool to find the business leads and clients is the implementation of predictive analytics through which they can find what the buyers are thinking about your business.

B2B Content Marketing Trend: Geo-fencing

From the market research, we can say that location-based marketing through the evolution of business apps can help in building customer engagement growth.

B2B Content Marketing Trend: Interactive Video Content

Video is the most effective form of content promotion for B2B companies, and Google prioritizes the video content, which is the giant search engine. Moreover, YouTube, the child of Google, has more chances to find more engagement through video content.

B2B Content Marketing Trend: Non owned web channels

Most of the B2B companies are in the use of establishing their web, social media, and email platforms in promoting their business. In the same, the top trending B2B marketers are interested in the increment of non-owned platforms, especially in exploring business growth.

B2B Content Marketing Trend: Organic content distribution channels

The organic content distribution platforms like business websites, social media marketing platforms, banner ads, sponsorships, and search engine marketing, etc. are trending business promotion categories.

B2B Content Marketing Trend: Quora

Quora is one of the real-time audience engagement social media platforms where the audience gets the information through questions and answers in the most professional way.

B2B Content Marketing Trend: Paid content distribution channels

The social media advertising platforms, sponsorship, banner ads, and search engine marketing are the best channels to reach a wider audience with limited issues.

B2B Content Marketing Trend: Customer communication in generating potential leads

Instead of generating the true story about your business brand, deliver useful content to the audience will help in establishing a strong customer relation.

B2B Content Marketing Trend: Data-driven marketing

B2B companies are most inclining towards the marketing automation methods, which can be used to create the most personalized customer experience.

B2B Content Marketing Trend: Online Webinars

The launch of online webinars helps the B2B companies to gain more leads.

B2B Content Marketing Trend: Ebooks

The strategy of creating Ebooks are the most trending ways to engage the customers.

B2B Content Marketing Trend: Blog posts

Researching in real-time sources to create the most innovative content over the blog posts.

B2B Content Marketing Trend: In-depth focus on targeted prospects

The in-depth focus on the targeted prospects through the launch of a bidding strategy can help in delivering the content to the target audience.

B2B Content Marketing Trend: Case Studies

The case studies help to showcase your business efforts on how you tackle different types of clients and how your business products or services can help them to succeed.

B2B Content Marketing Trend: Mobile Content Optimization

Google mobile-first indexing is one of the real-time examples to know how effectively mobile optimization is working to reach a broader range of audiences.

B2B Content Marketing Trend: SlideShare

LinkedIn’s SlideShare helps in finding the massive audience engagement where the marketers need to provide the content through the form of slides.

B2B Content Marketing Trend: Social Media Marketing

Social media marketing is #1 engaging and trending platforms where popular platforms like YouTube, Instagram, Facebook, and Twitter, etc. can drive a huge audience.

B2B Content Marketing Trend: Give away

This is the #1 trending marketing strategy where the B2B companies use to establish customer retention.

B2B Content Marketing Trend: Search Engine Optimization

SEO is the most trending concept where all businesses are looking to overcome their competitors by showcasing their website on the first page of search results.

B2B Content Marketing Trend: Partnerships

The B2B marketers are making collaboration with each other, primarily through business events and online webinars.

B2B Content Marketing Trend: The departure from the theme sites

In the past, the B2B companies are in the use of outdated website themes, and now the buyers are showing interest in the advancement of digital technologies that let them aware of what they are buying.

B2B Content Marketing Trend: Experimental Content

What any business need is what they create should connect with the audience and engage them to become the leads or clients this where the experimental content works.

B2B Content Marketing Trend: Animated and info delivering infographics

Infographics are a simple form of content delivery source that displays the detailed form of information.

B2B Content Marketing Trend: Interactive Quizzes

The launch of the most exciting quizzes at the audience on different platforms is the trending concepts.

B2B Content Marketing Trend: Augmented Reality

Augmented Reality is the evergreen engaging concept for businesses to reach their customers.

B2B Content Marketing Trend: High-quality Content

The invention of high-quality content that can satisfy the business professionals will be the trending.

B2B Content Marketing Trend: MarTech

The integration of marketing and technology can help in handling the different platforms at a time while launching the ad campaigns.

B2B Content Marketing Trend: Educational Content

The online delivery materials over the business are tackling tips, strategies and trending technologies, etc.

B2B Content Marketing Trend: Data Visualization Tools

The adoption of the most advanced data visualization tools is the trending concept.

B2B Content Marketing Trend: Programmatic Advertising

Google is mostly concentrating on programmatic advertising, where the B2B marketers need to focus on.

B2B Content Marketing Trend: Advanced Reporting

B2B marketers need to concentrate on the evolution of the analytics reports, and the present trending platform is Google Analytics.

B2B Content Marketing Trend: Content Marketing for Lead Generation

The creation of innovative content that adds value to a business brand can help in implementing lead generation strategy.

B2B Content Marketing Trend: Virtual Reality

Virtual reality is the game-changing factor for any business which allows the clients to experience what you are going to sell.

B2B Content Marketing Trend: Employee Advocacy

This where the internal teams are allowed to let their connections reach your business brand through the delivery of your content.

B2B Content Marketing Trend: Live Streaming

It is one of the top engaging content promotion strategy for any business to reach their target audience or clients in real-time.

Takeaway

Instead of blindly following someone’s marketing strategies in your business path, train yourself to create the trends in the digital marketing era that let someone follow your marketing methods, which adds brand value in the market.