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100 Significant B2B Marketing Statistics To Be Aware Of In 2022

100 Significant B2B Marketing Statistics To Be Aware Of In 2022

Content Marketing has become crucial for B2B Marketing Strategies. These B2B Marketing Statistics help marketers to build brand awareness and authority. Well-planned B2B marketing strategies include content from Blogs, social media posts, infographics, and videos.

According to the most recent B2B content marketing benchmark study, 90% of the top-performing content marketers gave priority to the audience’s needs.

The following B2B Marketing Statistics are great for the practical implementation across sales and marketing teams, to well establish the marketing strategies, building a budget for key stakeholders.

100 Significant B2B Marketing Statistics

  1. 96% of the B2B buyers want the content with input from the industry leaders.
  2. 80% of the buyer’s decisions depend on Consumer reviews.
  3. Around 70% of Website traffic comes from mobile devices.
  4. 50% of the B2B queries are made through Smartphones.
  5. 73% of the B2B marketers reveal that videos positivity impact the ROI of that business.
  6. 73% of the Millionaires say that Email is the best way for B2B communications.
  7. 50% of the consumers state that users generated data show more impact on the buyers.
  8. 49% of the consumers make buying decisions based on the influencer’s recommendations.
  9. More than 54% of the consumers search on Google for the details of the product.
  10. Social Media Marketing is very effective for B2B companies; 30 % of the marketers reported it.
  11. 92% of B2B marketers fast check the content to ensure accuracy.
  12. 66% of the B2B marketers prioritizing the needs of the audience over companies’ promotional messages.
  13. 48% of the B2B marketers craft the content based on specific stages of the consumer’s journey.
  14. B2B marketers created 50% of the Content for generating awareness.
  15. B2B marketers created 22% of the Content for considerations.
  16. B2B marketers use 50% of social media content.
  17. Over 80% of the Blog posts / short articles content used for B2B marketing.
  18. B2B marketers use 81% of the Email /Newsletters content.
  19. 80% of B2B marketers use metrics from various sources to measure content performance.
  20. 43% of B2B marketers measure content ROI.
  21. 65% of the B2B marketers established the KPI’s.
  22. 44% of consumers take ROI calculations to make buying decisions.
  23. 90% of the top-performing b2b marketers consider content marketing effectiveness and give preference to the audience’s needs.
  24. As per the content marketing statistics, 47% of the marketers admit that they can’t measure the ROI, 35% can measure the ROI, and 18% are not sure about it.
  25. 76% of the B2B marketers give priority to the content quality over quantity of content.
  26. 45% of the consumers gained through the LinkedIn platform.
  27. B2B marketers stated that 58 % more leads generated through SEO.
  28. 11 out of 50 fastest-growing businesses included the Live Chat option on their company websites.
  29. Over 42% of the companies have mobiles optimized websites.
  30. 70% of B2B buyers increased mobile usage significantly from the past two years.
  31. 9 out of 10 American worries about data security and online privacy issues.
  32. More than 33% of B2B businesses use Instagram for Marketing.
  33. 75% of the consumers are willing to share their data with the brands they trust
  34. Brand or marketers upfront about the data on how to increase 40 % more engagement through targeted ads.
  35. 89% of B2B marketers use Facebook for brand promotion.
  36. 71% of the B2B businesses research generic Google search.
  37. 45% of the entrepreneurs spending over $20,000 for SEO every month.
  38. 55% of the consumers expecting all online transactions in the future.
  39. Currently, 40% of consumers are doing online transactions via mobile devices.
  40. 57% of the Website traffic in the US generated from mobile devices.
  41. Mobiles optimized websites get 15% more unique clicks.
  42. 83% of marketers say that video has become an essential factor in B2B marketing.
  43. 67% of the organic clicks go to the top five on the list.
  44. 80% of the B2B buyers utilize the mobiles at workplaces.
  45. 65% of the B2B businesses get customers through LinkedIn paid ads.
  46. 64% of the B2B companies hire freelancers for writing projects.
  47. 86% of the B2B companies maintain blogs, at least.
  48. 86% of businesses say that blogs play a crucial role in lead generation.
  49. 45% of the B2B marketers are looking for personalized portals.
  50. Over 81% of businesses use video as a marketing tool.
  51. Before purchasing 90% of B2B consumers make research on 2 to 7 websites.
  52. Almost 90% of B2B marketers start their marketing journey with a search.
  53. By 2021 almost 80% of B2B product buying takes place with no human contact.
  54. 80% of B2B purchasing decisions occur on a buyer’s customer experience, and 20% buying occurs over price or offers.
  55. 46% of B2B buyers and consumers are millennials.
  56. Almost 50% of B2B businesses invest 10% or more annual budget on marketing.
  57. 17% of B2B marketers are using A/B tests for a landing page to increase the conversion rate.
  58. 77% of B2B marketers make more analysis on ROI before buying the products or services.
  59. The opinion of 54% of marketers is that the B2B buying cycle is longer.
  60. 20% of nurtured B2B marketers show interest in buying the products or services.
  61. 91% of B2B marketers stated that content marketing is the most significant factor in marketing.
  62. 62% of B2B companies have a successful, documented strategy through content marketing.
  63. 89% of B2B companies are successful at delivering the committed content marketing.
  64. By 2020 the customer experience is the crucial factor of a brand differentiator.
  65. 90% of B2B buyers show interest in buying again from the vendor who had the higher mobile experience.
  66. 92% of B2B consumer interactions take place over mobile.
  67. B2B organizations drive 40% of business revenue over mobile.
  68. By 2020, 70% of B2B search queries happen on smartphones.
  69. 60% of B2B marketers say that mobile plays a vital role in recent product buying.
  70. 45% of B2B marketers are looking for the most personalized content portals.
  71. B2B Marketing Zone says that 42% of B2B organizations have mobile-optimized company websites.
  72. For each $1 spent for email marketing campaigns, the B2B businesses earn $38 on an average.
  73. LinkedIn generates almost 80% of B2B social media leads.
  74. 1 out of 3 B2B marketers feels that hiring the content marketer is most difficult.
  75. LinkedIn is the only distribution platform for 94% of B2B marketers.
  76. For outsourcing writing projects, 64% of B2B marketers hire freelancers.
  77. Almost 29% of B2B marketers repurpose the already existing content.
  78. The B2B decision-makers spend 760 minutes on Facebook on an average.
  79. 34% of B2B marketers are not paying for social media management tools yet.
  80. By 2020, 56% of B2B marketers are thinking of no change in the marketing budget.
  81. By 2020, 47% of B2B marketers prefer. Personalization is the top marketing strategy.
  82. Digital Marketing is the top marketing spend for 56% of B2B marketers in 2020.
  83. In the U.S alone, 73% of millennials involved in buying decisions at their company.
  84. 2/3rd of B2B organizations using more than one automation tool for marketing.
  85. On NPR, B2B brands are the biggest category of advertising.
  86. By 2023, the U.S B2B e-commerce may reach $1.8T.
  87. B2B consumers do 12 searches on an average before buying any brand.
  88. 62% of B2B marketers say that online content alone helps in making business buying decisions.
  89. 92% of B2B marketers like to purchase after reading trusted reviews.
  90. More than 805 of B2B marketers access their email inbox from the mobile itself.
  91. 47% of B2B marketers have email automation.
  92. 53% of B2B Tech buyers more intended to share video content.
  93. 76% of B2B buyers show interest in sharing content with colleagues.
  94. 70% of B2B marketers prioritize quality content over quantity.
  95. 41% of social media posts, 47% of case studies, and 50% of ebooks are the top 3 content categories used by B2B marketers.
  96. 59% of B2B marketers find that blogs are the most valuable content.
  97. 53% of B2B marketers consider that blog content creation is the top inbound marketing strategy.
  98. 75% of B2B marketers prefer blogs where 61% of B2C marketers using it.
  99. By 2020, 12% of B2B eCommerce exceeds all B2B revenue.
  100. 57% of B2B marketers say that SEO generates more leads than any other.


The digital transformation completely changed the shape of B2B marketing. The millennials are the leading B2B buyers who are mainly accelerating the buying process. In the same way, the modern B2B marketing cycle becomes longer than ever before. The above B2B Marketing Statistics can help you figure out how vital a role the B2B marketing plays.

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