The digital marketing world is ever-changing. Trends constantly shift, and keeping up with what’s on the horizon can be challenging. Content marketers are scrambling to stay ahead of the curve, but it’s nearly impossible for one person or company to predict everything.
Fortunately, countless industry experts have predicted where content marketing will go in 2022.
Content Marketing Predictions and Trends for 2024
- Content marketing will become more and more automated, with machines creating content for businesses.
- Companies will invest in content quality over quantity- meaning that they’ll focus on the quality of their content rather than just how much is produced.
- More companies will start using influencer marketing to reach new audiences.
- Social media platforms like Facebook and Instagram will grow as brands advertise themselves.
- Businesses will be able to sell products directly through their social media accounts.
- More content will be consumed on mobile devices.
- Content marketing will become more about storytelling than ever before
- Brands will need to know their target audience better to create the right content for them
- Companies will invest in building a high-quality community of customers rather than just one-time customers
- Content marketing will continue to be a priority for many businesses
- The rise of influencer marketing
- A greater focus on quality content rather than quantity
- More brands will invest in developing their blogs and websites
- Content Marketing will continue to grow in importance
- The need for quality content will increase as more companies compete for attention
- More businesses will rely on freelance writers and influencers to create their content
- Content marketing budgets are projected to rise by over 10% in the next year, which means they’ll be worth $11 billion worldwide
- Content will be more personalized to the individual’s needs, interests, and preferences
- The number of blogs will continue to grow as new ones are created every day
- More content marketing agencies will start to offer content creation services for their clients
- More businesses will start using influencers in their content marketing efforts because it is cheaper than traditional advertising methods
- Content discovery will be more personalized to the user’s preferences
- The number of companies that are using content marketing will grow exponentially
- More marketers will use influencers in their campaigns to reach a wider audience
- There will be an increased focus on video content, especially live-streaming videos
- Companies will continue to spend more on content marketing
- Content marketing will become even more personalized, with companies using AI to tailor messages for individual customers
- Brands will be able to better predict the success of their content by monitoring customer sentiment and engagement in real-time
- Marketing teams will increasingly rely on data analytics tools like Google Analytics or Adobe Analytics
- Content marketing will have a broader definition
- Brands will be more transparent about their content strategies, including the costs and benefits.
- The use of influencers as a distribution channel for brands’ content will continue to increase.
- Marketers will become more skilled at using data-driven insights to drive effective campaigns with specific goals.
- Content marketing will become more inclusive, with brands better capturing their audiences’ diversity.
- Brands will invest in content to generate revenue- they’ll be less focused on driving traffic and more on generating revenue through subscriptions or eCommerce sales.
- Brands will focus less on social media and more on developing websites that are specific to them.
- Personalization will is enormous- people want content tailored specifically for them.
- Content marketing will become more personalized, with content tailored to what the user is looking for
- Personalized content will lead to higher conversion rates
- The power of influencers will grow as they are able – and willing – to work with brands on sponsored posts.
- Brands will be more transparent with their marketing strategies
- Content will be shorter to make it easier for people to consume on social media
- Videos will continue to grow in popularity as a form of content marketing, but the quality of videos needs to improve
- Marketing teams will need to hire specialists who can create visual content that is engaging and shareable
- Content marketing will be used in more industries
- AI and bots will create more content marketing to reach people on their preferred social media platforms.
- Brands will use influencers to create branded content distributed through social media platforms.
- Companies will offer exclusive access to content for a certain amount of time before releasing it publicly.
- Marketing content will be more personal.
- More brands will use storytelling to connect with customers
- Brands will focus less on the size of their social media following and more on quality engagement from those followers
- Content marketing teams will have a greater understanding of customer behavior and psychology, which they’ll use to create content that resonates with consumers
- Content marketing will become the de facto way to market products and services
- Brands rather than agencies will complete the majority of content marketing marketers will make their content rather than outsource it
- Brands with a strong voice and authentic identity will be more successful in 2022
- Content marketing will continue to evolve
- More companies will outsource their content creation
- Companies will use more data to create the most engaging content possible for their audience
- The number of people who are creating, publishing, and sharing content online is expected to increase by 20% over the next five years
- Content marketing will be used as a way to drive traffic to brick-and-mortar stores
- The use of video content will increase, making it the most popular form of content by 2022
- Twitch and YouTube Gaming will come into their own as platforms forlive-streaming gaming events
- Live-streaming apps such as YouTube Live and Facebook Live will become more widespread in the 2020s
- Content marketing will be more than just blogging
- Brands will focus on content creation and curation rather than simply publishing articles.
- The rise of influencer marketing
- The use of native advertising or sponsored posts on social media channels such as Facebook and Instagram
- Content marketing will continue to be the most influential type of marketing.
- More companies will use influencers and content creators to promote their products or services.
- A greater emphasis on email newsletters, with more personalization and customization options
- Content marketing will continue to grow as a field, with more opportunities for those with the skills.
- The rise of artificial intelligence and automation will change how content is created, shared, and consumed.
- There will be an increasing need for skilled writers as many traditional jobs are replaced by machines.
- Content marketing will continue to grow in importance
- The content marketing industry is expected to reach $190 billion by 2022, up from $107 billion in 2017
- Marketers will be more focused on creating and distributing videos than ever before
- Companies will spend more time developing content that speaks directly to the needs of their customers
- Companies will also invest in interactive infographics and visual storytelling formats such as comics, illustrations, and animations.
Conclusion:
We want to take this opportunity to thank you for reading our blog post. Hopefully, we could provide some insights into the future of content marketing that will help inform your strategic decisions in 2019 and beyond.
Contact us today if you want more information about how Content Intelligence Strategy can support your organization with cutting-edge strategies!