Every business wants to know if content marketing is worth their time and effort. A recent study on Content Marketing Statistics found that 86% of B2B companies use content marketing, and almost half (44%) report that it is their most successful lead generation tactic.
So what does this mean for your business? If you’re not using content marketing, you’re missing out on a huge opportunity to reach new customers. And if you are using content marketing but aren’t seeing the results you want, it’s time to rethink your strategy. Here are some tips that help you get started.
Nearly every business uses some form of content marketing, and for a good reason. Content marketing has proven to be an effective tactic for lead generation and pipeline growth. Here are some statistics that prove it works for B2B sales.
Content marketing is one of the most trending and successful tactics in B2B sales. It’s a simple concept – create content valuable to your target audience, and they will come to you for information and solutions. Check out these compelling content marketing statistics that prove its effectiveness.
Content Marketing Statistics that Prove It Works for B2B Sales
- Content marketing is the most effective form of lead generation, with a reported conversion rate of 34%
- The average B2B company that implements content marketing generates an additional $6 million in revenue each year.
- Marketers who use the content as their primary strategy have seen a 10-12% increase in leads and conversions over those who don’t
- Content marketing is more effective than any other form of digital marketing.
- It costs 62% less to generate leads with content marketing
- Content marketing yields an average of $6 in revenue for every dollar spent on it
- Blog companies grow their revenue by 214% more than companies that don’t blog.
- Content marketing is a great way to generate leads
- If you’re B2B, content marketing can help you convert prospects into customers
- The average conversion rate for information generated from social media is 13%
- The average conversion rate for information generated from email marketing is 20%
- The top 5 reasons people abandon their shopping cart are: 1) not sure about purchase 2) shipping costs 3) out of stock 4) too expensive 5) no product reviews.
- Content marketing is the number one lead generation tactic for B2B companies
- 60% of marketers say that more than half of their leads come from content marketing
- The average cost-per-lead generated by a content marketing campaign was $6 in 2014
- 70% of B2B buyers prefer to use online content as part of their purchase decision process
- Content marketing produces 2x the leads of any other form of marketing
- The ROI for content marketing is 130% higher than traditional advertising
- B2B marketers who use content marketing generate 67% more qualified leads than those who don’t
- Over 50% of executives surveyed said that they prefer to consume information in written format rather than video or audio formats
- Content marketing generates three times more leads than other types of marketing
- B2B companies that use content marketing generate 10% higher lead volume and 12% higher lead quality
- Companies who blog get 87% more traffic to their website than those who don’t
- Content drives social media engagement- posts with at least one image or video receive 94% more likes and shares than those without
- Content marketing is the most effective form of digital marketing
- The average return on investment for content marketing is $8-$10 per dollar spent
- Companies with a strong content strategy have higher customer satisfaction rates and lower client turnover rates than those without one
- Content Marketing generates leads that are 38% more likely to become customers than other types of digital advertising, such as PPC ads or banner ads
- Content marketing is the most popular form of digital marketing
- B2B content marketers use an average of 5 channels to distribute their content
- 83% of B2B buyers are influenced by social media posts, and 71% by blog posts
- The top 3 reasons why people share content are: it’s helpful, entertaining, or informative
- According to Hubspot research, only 1 in 10 companies that produce original content will fail at it
- Content marketing generates three times more leads than paid search
- B2B marketers who use content marketing generate 5x more web traffic and 4x more inbound links
- Content marketing is a powerful way to attract new prospects, with 68% of B2B decision makers saying that they prefer to learn about products from articles versus 44% choosing the same information from videos
- Inbound links are considered one of the most valuable factors when it comes to SEO ranking, so getting them through your content marketing efforts can help you rank higher on Google searches for relevant keywords
- Content marketing is the most effective way to generate leads
- Content marketing yields an average of $4 in revenue for every dollar spent
- Content marketing has a conversion rate that’s 8x higher than other types of content
- The ROI from content marketing averages at $6-$7 per lead.
- Content marketing is a $6 billion industry
- 80% of marketers plan on increasing their content marketing budgets in the next year
- B2B businesses that use content marketing see an ROI of 4x compared to those who don’t
- Content marketing generates 3x more leads than other forms of lead generation
- It costs less to generate a qualified lead with content marketing, and it’s cheaper for companies to acquire new customers through content marketing
- The ROI from content marketing is 4-5x higher than the cost of running a campaign
- Content marketing is a more effective way to reach customers than banner ads
- It’s estimated that content marketing costs around 10% of the cost of other types of advertising
- The average person pays attention to only 20% of what they see online, so marketers need to elevate their message in front of as many people as possible
- Content marketing can increase sales by up to 300% and generate leads at a rate 4x higher than outbound lead generation methods
- Content marketing is the most popular form of digital marketing
- The cost per lead for B2B content marketers is $30, compared to $201 for email and $134 for paid search
- Companies that use content marketing generate 67% more leads than those who don’t, with an average conversion rate of 5%
- Content marketing is the most cost-effective form of marketing
- It’s more effective than any other form of digital advertising, including PPC and SEO
- 94% of B2B marketers say they are using content to generate leads, an increase from 87% in 2014
- 92% said that their lead generation efforts were successful in 2015, up from 85% in 2014
- 92% of B2B marketers use content marketing
- Content marketing is the most effective form of inbound marketing
- Content that’s been optimized for search engines receives five times more traffic than unoptimized content
- The average ROI from a well-executed content campaign is $6-$10 for every dollar spent on it
- 75% of consumers say they prefer to learn about products and services through articles, blog posts, and videos rather than ads
- Content marketing is more than twice as effective in B2B sales than traditional advertising
- Sales lead generated from content marketing are 22% higher in quality
- Content marketing costs 62% less per lead than outbound sales and telemarketing
- Content marketing can generate a 20:1 ROI for companies with the right strategy
- Content marketing is the most popular form of digital marketing, with 88% of marketers using it
- The average cost per click on content marketing ads is $1.72
- Content marketing has a 7-10x ROI for B2B companies
- 94% of customers are more likely to purchase from a company they’ve seen in an article or blog post before.
- Content marketing is a proven, effective way to generate leads and sales
- 75% of B2B marketers use content marketing as part of their lead generation strategy
- Companies that have adopted content marketing strategies have seen an average increase in annual revenue of 9%, with some seeing as much as 20% growth
- Marketers who use content marketing see a 10-20x higher engagement rate than those who don’t.
- Content marketing is a great way to reach your target audience
- 73% of B2B marketers who use content marketing say it’s effective at driving sales
- 81% of B2B marketers utilizing content marketing say it has increased their brand awareness
- 74% of B2B marketers who use content marketing say they have more leads from this tactic than any other.
Conclusion
Content marketing is an effective strategy for B2B sales. It drives leads, builds relationships, and generates revenue from the content itself. That’s why we offer expert consulting services to help you create or improve your content marketing plan with proven strategies that work in 2019. Our team of experts has been working on this topic since before anyone heard of it! We know what works and how best to use these tactics, so contact us today if you need an unbiased outside perspective on your current approach and want some fresh ideas about where to go next.