Content Marketing strategies changing expeditiously with new technologies and new tools discovered every day. Nowadays, the distribution of content is ever-evolving, so Content marketing also becomes meaningful in 2020.
Here are the few critical Content Marketing stats we should predict in 2020. These are some essential content Marketing Trends that will dominate in 2020.
Almost 70% of the B2B marketer’s reveals that their Organizations Content marketing strategies spare this year compared to last year.
Also, more than 61% of Content marketers increased the use of social media in content marketing strategies. That helps for their Growth. Most of the Social Media Applications distribute your content efficiently.
Mostly 66% of the Content Marketers use paid ads for B2B marketing. Paid advertising plays a vital role in the distribution and expands the content reach.
- 1 Content Marketing Trends
- 2 Live Video Content
- 3 Content Localization
- 4 Interactive Visual Content
- 5 User-Generated Content
- 6 Voice Content
- 7 Content Curation
- 8 Facebook Chatbots Content
- 9 YouTube Quality Content
- 10 Social Media Stories Content
- 11 Ephemeral Marketing Content
- 12 Vertical Video Content
- 13 Conclusion
Content Marketing Trends
Live Video Content
Probably the video is exploring on tiny screens everywhere with low cost of Smartphones and official data. Therefore, you should experiment with more video formats in your video campaigns. Hence, live videos are assimilating massive response from the audience.
Long, short, Live video, 360-degree video, AR/VR videos are trending on social media. Due to this reason, include live broadcasts in your marketing campaigns, ads, and events in 2020.
If you are targeting the global Audience, then your business needs to go beyond the content translation. Hence, the localization plays a vital role in every market to high audience reach. Mostly Content Localization is nothing but presenting relevant content that is meaningful to the audience.
Moreover, the localization content should be a part of the 2020 content marketing strategies where it helps to make the active promotion of your brands, products in a meaningful way.
Interactive Visual Content
Marketers should focus on providing more interactive visual content in their content marketing strategies. People are tired and bored of watching a corporate advertisement. The reason behind the Live videos in the market offers live interactions. Hence, we can say that interactive visual content offers effective marketing campaigns with trusted visuals.
Moreover, 80% of companies use visual content in their marketing campaigns. But only 65% of the people like to believe that material remaining people get interacted to gain more trusted information about brands.
User-generated content created by some other user who is not an official representative of your brands. But he/she grabs maximum attention towards your brands. The user-generated content may be a video, social media review, a podcast, any other type of content.
Nowadays, user-generated content plays an active role in social media campaigns. For suppose we consider US statistics, 81% of the people read the review about the products and services before going to buy. Hence, Consumers are impressed with the Corporate ads by the businesses, but they trust audience reviews in the buying process.
Most of the successful marketer thinks about the featuring trends to implement in their marketing campaigns. Voice content marketing is trending and the future of content marketing. Therefore, it’s a prediction that 50% of the searches voice search by 2020. Voice-based searches are growing continuously in the market, which will enhance the leads and sales of the businesses.
Make sure to optimize your content for voice search-based, use some smart speakers, podcasts in your Organization content marketing strategies in 2020.
Content curation can be expressed by finding the relevant content for your audience. That is gathered from a variety of sources and can be shared strategically. However, there are a considerable number of tools exist for content curation in the market.
Content curation enhances your brand value by sharing the content in social media. Content curation involves sharing of other than your data shows, encouraging the different content from different perspectives.
Be a part of including content curation in your 2020 content marketing strategies to impress your audience for better business growth and extraordinary audience engagement.
Facebook Chatbots Content
Chatbots became one of the best content marketing tools in 2018. Chatbots are just AI-based applications where the users interact with the messaging in natural language. Most of the apps, like Facebook Messenger, Whatsapp, and Skype, are the best examples of chatbots. Facebook chatbots content get more popularity, due to millions of people using Facebook messenger.
Facebook Messenger app has become home to 300,000 marketers, customer services, sales, and chatbot marketing. Facebook Chatbots content offers 24×7 customer services, automated e-commerce, it targets the leads, personalized chat experience.
YouTube Quality Content
High-quality videos on YouTube have more priority compared to other formats. The quality YouTube videos in content marketing increase your channel branding helps in choosing thumbnails and propelling titles.
If you consider quality vs. quantity on YouTube videos, definitely quality plays a significant role in your businesses. Youtube quality content enhances your channel image, watch the time of your videos. YouTube quality content on content marketing increases your channel growth rate for branding.
Social Media Stories Content
Storytelling is one of the best features of content marketing strategies. The future of social media builds upon social media stories. Social media stories were trending in 2018, and the future of storytelling lies in social Media stories.
Many companies using Social Media Stories in their business campaigns using Instagram, Facebook, YouTube, Whatsapp, and Snapchat. Social media stories have a significant impact on the young generation, which can generate more leads and sales. Keep an eye on Social media stories should be apart of 2020 social media stories.
Ephemeral Marketing Content
Marketers have a doubt, Is Ephemeral marketing Content is the future of Content marketing?
We can proudly say yes. Ephemeral marketing allows the business to grab customer attention in their buying processes of products and services, and it also will enable users to engage with brands with compelling content.
Ephemeral content is a video or a photo that will stay and trend for 24 hours later diapers. These are just like social media stories, Geofilters content, which will amaze your customers.
Ephemeral Content has the most significant effect on 2018 digital marketing trends, and it would be an effective content marketing strategy in the future.
Vertical Video Content
Vertical video is the future of Video marketing and one of the best content marketing strategy going viral in 2018. However, the vertical video got a massive response from the consumers in video marketing. As the audience prefers to watch videos on small screens like mobiles in their routine life, so the usage of vertical video increased on social media.
Introducing the vertical video content in your Content marketing strategies raise user engagement, unique video views, reach, click-through rate, swipe through rate, and impressions. Hence as marketers introduce vertical video content in 2020 content marketing strategies for business growth and sales.
As content demands more in the use of digital trends for content distribution. Content marketing strategies need more time to show a result, but now it’s’ time to think about involving new trends in the coming years. Introduce these content marketing trends in our business to see the fantastic result.