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How To Use Data Science For Digital Marketing?

How To Use Data Science For Digital Marketing?

The implementation of Data Science will improve digital marketing strategies. It also enhances the customer experience towards a particular brand.

You can also reduce the budget of digital marketing through optimization. Moreover, the increment of return on investment can be found. It helps to gain relevant customers for your marketing campaign.

Data Science

Data science is the multi-tasking agent. This is where it applies processes, systems, algorithms, and scientific methods. And also, to extract the insights and knowledge from the unstructured and structured data.

Therefore, it holds big data and data mining to solve the tasks.

How does Data Science work?

It makes use of the most advanced tools and rich data. That helps to maximize the performance of digital marketing. We can find many real-time examples to disclose the activity of data science, especially in digital marketing.

Moreover, the customer segmentation, gathering the data of new customer profiles and launching the data-driven email marketing campaigns, etc. are possible through data science in digital marketing.

Customer Segmentation

  • Meanwhile, before stepping to success, all businesses should know about their customers.
  • You are basing on the relevant marketing characteristics. It is necessary to split the customers into individual groups.
  • That means dividing basing on gender, age, profession, spending habits, and interests, etc. Then reach those segments by applying different approaching methods.
  • But, most of the brands are poor in gathering clean and functional data. Especially while making the customer segmentation.
  • However, most of the customers when participate in signing up. Then they won’t provide accurate information. Mostly about their personal info like age, gender, and marital status, etc.
  • Hence, this is a situation where marketers deal with data science. That means the involvement of external data sources and the most advanced analytics takes place to find about the customers.
  • Also, it extracts the information depending on customer buying behavior.

Data analysis of social media

We know that social media is the primary source of finding user activity. However, depending on their internet interactions where they share the content.

With the help of data science, they can fulfill the customer needs. By implementing A/B testing, content marketing, and advertising campaign strategies, etc.

Social media will let the analysts get the data. Like what type of information the customers require to establish the conversion.

Data-driven email marketing strategy

This strategy helps to send personalized emails to customers. To do that, the initial thing is collecting customer behavioral and demographic data.

Below are important metrics to understand individual customers.

  • Customer product buying activity.
  • Customers register for the newsletter.
  • Conversion rates, click to open rates and click-through rates.
  • Customers interact with your social media platforms like Twitter and Facebook.
  • Demographic data include age, interest, profession, and gender, etc.
  • Customers participate in the webinar.
  • Customers who are making a part of watching your promotional videos.

Customer loyalty

The marketers need to spend more on getting new customers. Than satisfying and holding current customers. Most of the companies are focusing on maintaining customer loyalty.

It categorizes into prediction and customer behavior.

The companies have to fetch streaming and unstructured data. Mostly, from emails, voice recordings, social media, call center notes, and textual messages.

But they need to integrate that data to target their customers with personalized offers.

Many data scientists will help you to integrate and incorporate the collected data. That, too, into predictive models and analytics as to the actionable information in a short time.

To have customer retention, the brands should focus on the customers who are likely to leave. This is where the prediction strategies applied.

Importance of Data Science in Digital Marketing

The prediction of the decision-making of customers more difficult for marketers. The big data is helping digital marketers to get customer insights and data analytics in real-time.

In this significant internet source, many points raised in the minds of the customers. However, in going ahead of choice like ‘to click on this link’ or ‘to buy this or not’ etc.

In such cases, data science is the marketers need a weapon to reach real-time customer expectations.

The big data helps digital marketers. Especially to analyze the behavior of potential customers completely.

It is also used to launch strategies for personalized marketing. In the pool of many networks, big data enable digital marketers to find the decisions of customers.

Artificial Intelligence is the new revolution

With the immersion of Artificial Intelligence, digital marketers can boost their methods. And also, strategies that need to engage the customers.
Artificial Intelligence will take the ad and marketing data to the new level. That gives the ultimate results finally.

Now the simple demographics are trending on the present digital marketing world. But the combination of both big data and Artificial Intelligence helps to solve the severe problems. Like identifying users and delivering the exact content is possible.

The previous uncovered many insights can be incorporated into the newly launched campaigns. That allows targeting the exact users. Artificial Intelligence is the trending technology in digital marketing, especially in the present and in the future also.

10 Data Science in Marketing Statistics

  1. Worldwide more than 2.5 quintillion bytes of data are generating every day.
  2. The data subject to data analysis will increase to 5.2 zettabytes globally by 2025.
  3. The insight-driven business brands are assumed to take $1.8 trillion from less-known peers annually by 2020.
  4. While comparing with peers, the data-driven businesses are acquiring 23X more customers.
  5. The business brands are spending more than $187 billion, especially on big data and analytics.
  6. More than 91.6% of business organizations are investing more in big data.
  7. Above 2/3rd of enterprises are trying big data initiatives that are rapidly decreasing the business operational expenses.
  8. More than 95% of businesses find that organizational issue is the tough challenge that pulls down in adopting the big data.
  9. 91% of senior executives are reporting that customer data is a significant aspect of the business decisions.
  10. 61% of marketers are struggling to access or integrate the data.


In conclusion, what we say is the emergence of data science in digital marketing ultimately brings the changes that never seen before. Most of the marketers are benefiting through the use of data science.

Most of the brands are competing with each other in the establishment of advanced future technologies to grab the attention of the customers.

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