Today’s businesses are on the track of collecting and combining all types of data. Then, they extract the value from that data. Though your business data might have potential value, and in the same way, it may not create unless your business insights are exposed and let them into action. However, data storytelling bonds the original hard data and emotional communication, which are most crucial for the marketing world.
Storytelling is the only source for marketers to reach today’s and tomorrow’s customers. Many business brands are researching and getting deeper customer insights. That helps to create meaningful stories through which they hold the audience’s engagement towards their products or services.
Data Storytelling
Data storytelling is all about communicating with the consumers at the emotional level by using the data as a guiding medium.
When you want to make the inerasable and unique brand identity or influential marketing ad campaign, then data storytelling offers an opportunity to get the target audience’s attention.
Only the name itself defines that data storytelling is extraordinarily telling one’s brand stories by using data visualization strategy.
The goal of the businesses is to exhibit their brand in front of the customers that leads to building brand awareness and popularity.
This holds bulk sales of their products or services by grabbing the audience’s engagement on their official website.
Data-driven storytelling pulls the growing data sets together to analyze new viewpoints on stories. However, some might be confused about how to start their content strategy.
Why is data storytelling essential?
Adds value:
The arrival of millions of brands in the market leads to massive online content, which is more annoying to consumers. Each brand is up-to-date with website content, particularly about their brand.
In the state of delivering the content, most of them are generating more in word count without considering the actual information.
When you implement data storytelling that includes the sharing of fresh, relevant, and accurate content that adds value to both the people and brand, users are now looking for original content and deep insights that are entirely relevant.
Resonating on a human level:
Everyone knows that storytelling is a part of the human experience. When we compare child story narration to adult story narration, we can find different styles of description and in-depth information.
Now, we have moved towards content-based stories that connect the customers emotionally.
Learning:
To make any business decisions, analytics must be relied entirely on to strengthen the marketing strategy.
Hence, data analysis skills are becoming more important in enterprises. The exposure of your metrics may lead to learning from how people are responding to them. Also, it helps to find fresh insights.
Transparency:
Nowadays, most companies are in the collection of user personal information, and consumers are utterly concerned about this.
But the use of data-driven content lets the companies enable their users to see how their data is being used.
Transparency through data-driven content adds more value to the shared customer-concerned data by disclosing how it is used.
How to create effective Data Storytelling
Choosing the right subject:
An exciting story can define the greatness of storytelling. Always consider the user expectations on STORY when launching the relevant brand story.
Always remember that the story is not about driving sales; it’s all about building an excellent reputation and trust.
Keep it simple:
The data storytelling should be realistic and straightforward, and all consumers should connect deeply with it.
Brands always have a short window to display their stories, and they should immerse the ingredients to show the impact and engagement of the audience.
Creating the role:
The establishment of rich data management is the necessary step after completing the required technical setup.
To attain the competitive gain, then you need a professional team for mining the data. After that, you should cultivate the stories that are extremely exposing your brand that exists in real-time.
Integrating the talent:
After assigning the role, the company should dedicate time and effort to attracting the user’s attention. The data storyteller must have complete knowledge of what is happening in their company to frame the creative and magical stories.
That means they must be involved in marketing, strategy making, advertising, and sales activities where they need more focus.
Expand value using tools:
Automation tools are the essential tools for the data storytellers to dispatch the best stories. Strengthen your brand’s position in the market by utilizing the tools that entirely serve your target audience.
The combination of video, other multimedia, and animation will not help your brand story to pop up in the audience. Along with them, the story narration that you express and deliver through such aspects will lead to brand engagement.
Data Storytelling as your business part:
The extension of the way of running your business through data storytelling will let the audience know what you do inside the organization. This can be a great business weapon to have a reputation in the market.
For example, most of the wine industries reveal how they are working inside the organization.
Teaching the team:
Let the remaining members of the organization learn more about the use of data analytics in the creation of ultimate data storytelling.
How do I get the data?
There are several sources available in the market to get public data.
Google Finance:
This database is made up of 40 years’ worth of stock market data. Here, Google updates the data in real-time.
Amazon web services public DataSets:
It is full of packed public data, including NASA’s database and the 1000 Genome project.
Facebook Insights:
It helps Facebook user marketers track and analyze user interaction on the Facebook business page. It suggests the brand finds the best time to post.
It also traces which type of content is mostly preferred by the audience. It also generates the report of Facebook page performance.
Google Analytics:
Google Analytics helps you analyze the data from various factors like geography and traffic ranking. It provides information about customer behavior and experience towards a particular product or service.
MailChimp analytics:
The brands can find out the performance of email marketing campaigns and find more information about those readers.
Top Most Data Storytelling Tools
Banjo:
Unprecedented Artificial Intelligence delivering live validates the information that saves lives and reduces human suffering.
Shorthand:
The world’s most successful publishers & communications teams use the Shorthand visual storytelling platform to engage audiences and move them to action.
Momento:
Automagically turns your photos into unforgettable GIFs. Add filters, stickers, text, and amazing effects & share with your family and friends.
Datawrapper:
Create interactive, responsive & beautiful charts — no code required.
Calcbot (tapbots):
Calcbot has a finely crafted calculator and unit converter for iOS and Apple Watch. Love your calculator.
Madewithover:
Effortless visual communication, using nothing. But your phone. Inspire the world, build a business, or grow your brand. Download Over on iOS and Android today.
Ripl:
Stand out on social media. Create eye-catching marketing videos, share them on Facebook, Instagram, Twitter, and LinkedIn, and measure your engagement—all in one place. Free!
Tapeacall:
The Easiest Way to Record Calls on The iPhone
Okcupid:
Reflections on dating culture are told through data, stories, and humor.
Crazyegg:
Use Crazy Egg to see what’s hot and what’s not and to know what your web visitors are doing with tools such as heatmaps, recordings, A/B testing &, etc.
Qualaroo:
Automate user research and gather quality user feedback with persona targeting, sentiment analysis, and more with Qualaroo’s user research platform.
Appannine:
App Annie is the standard in-app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.
SurveyMonkey:
Use SurveyMonkey to drive your business forward by using our free online survey tool to capture the voices and opinions of the people who matter most to you.
Import:
Web Data Integration – Import.io – Data Extraction, Web Data, Web Harvesting, Data Preparation, Data Integration.
Datahub:
Find, Share, and Publish Quality Data Online. The fastest way for individuals, teams, and organizations to publish, deploy, and share their data.
Reddit:
r/datasets: A place to share, find, and discuss Datasets.
Colors:
Generate perfect color combinations for your designs.
Imcreator:
Free, only high-quality resources for website building and other designed projects. Free images, free icons, free templates.
Negative space:
All business, food, people, and technology photos are open and high-resolution, and no attribution is required. CC0.
Death to the Stock photo:
Death to the Stock Photo is a unique stock photo resource for creatives looking to stand out.
Typoguide:
This little guide is for writers, designers, engineers, students, or anyone who wants to do things right. Mastering the daily typography adventures will help you get your message across more successfully.
Fonts Squirrel:
Font Squirrel scours the internet for high-quality, legitimately free fonts. Download thousands of completely legal, high-quality, free fonts.
Visage:
Help your entire organization become Brand Storytellers. It’s now possible for everyone to create effective infographics, presentations, and reports.
Alteryx:
Alteryx is a leader in data science and self-service analytics with a platform that can prep, blend, enrich, and analyze data, manage and deploy predictive models, and share analytics at scale. Gain deeper insights in hours, not the weeks that you may be used to. Experience the power of Alteryx for yourself!
Conclusion
Data storytelling is the present and upcoming trend in the digital marketing world. All the businesses must have hands-on, creating fantastic data storytelling, which keeps the continuous engagement of the audience.
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