Digital Advertising and Artificial Intelligence: A Match Made in Heaven!

If you want your digital marketing strategy to be active and efficient, it is high time that you embark on a new paradigm driven by Artificial Intelligence (AI). In the future, AI is going to play a vital role in digital marketing and advertising. If you are to stay ahead in the competition, you need to take the AI route for better customer experience, relevant content, and personalized approach in your digital marketing strategy.

How Artificial Intelligence Affects Digital Marketing?

As we all know, artificial intelligence is about machines and their ability to learn, apply, and solve problems. Artificial intelligence in digital marketing has affected the approach to advertising through innovation and the correct application of the collected and analyzed data. It is dramatically reshaping and redefining the market experience.

How Artificial Intelligence Affects Digital Advertising?

Remember the times of TV and newspaper ads were predicting the success of a campaign was impossible. People relied on limited survey results and instinct to create ads. But with the advent of AI, the prediction has become more comfortable with an increased success rate.

Don’t be surprised if we tell you that AI captures and analyses every single detail of you, and it knows you better than you do. This information is extensively used in digital advertising to create curated ads and campaigns that interact and get the desired result out from you.

What Is Artificial Intelligence in Advertising?

Artificial Intelligence in advertising is used to analyze the humongous amount of consumer data. Campaigns and advertisements based on these predictions are created so that the outcome is a favorable one.

You can use the insights to get a better picture and optimize your campaigns to perform better. AI-backed algorithms suggest ads you should run based on the links, demographics, and products you are promoting.

How Is AI Used in Digital Advertising?

AI capabilities can be nurtured to build consumer experiences every day. Through the potent combination of data and automation, make better decisions on digital advertising. Challenges like the ones below can be quickly answered through AI.

• How should an ad be made?
• What will its outcome be?
• Where will it be placed?
• Where will it be seen?
• Who can see it?
• At what time?
• What is the result?
• What improvisation has to be made?

AI helps in building and running successful digital advertising campaigns. AI has opened up new avenues in digital marketing where its contribution is significant and irreplaceable.

Let us see how AI and its application has helped digital advertising change for the better-

Prediction through analytics:

The companies were sitting on a massive pile of data collected from their customers but weren’t effectively using it to better their digital marketing campaigns. It is here where data analytics comes into play. The data mining and statistics helps digital marketing managers to measure their campaign results and tweak it effectively for better business performance and lead generation. Predictive analysis helps-

• To get better customer insights through data analysis
• Nurture the digital advertising campaigns for different demographics using customized campaigns
• Reach the right audience through various digital marketing campaigns like social media, influencer marketing, and so on.
• Increase the bottom line through retargeting, upselling and cross-selling
• Personalize the product recommendation based on customer preference and buying behavior

Efficient Content Generation and Curation

No, content altogether cannot be curated by machines. It needs human interference. But, artificial intelligence can be used to better content generation. Say, sending emails to clients with personalized content based on their interest.

Based on data analysis, relevant content can be marketed to the site visitors so that your engagement and conversion rates increase with time.

a) Next-Level Customer Experience through Chatbots

• Live Chats: A prime necessity but often ignored by the digital marketing managers is the customer service through live chats. Customer queries need to be addressed immediately, and this emptiness has been filled by artificial intelligence in the form of chatbots.

This can be improved to have a live chat with the customer or take feedbacks during the conversation. The more you engage with the customers, the more successful it is for your campaign.

• After-sale customer interaction: Artificial intelligence in advertising helps you to be proactive even for after-sale customer engagement. The chatbots can be programmed to interact with customers and receive feedback through follow-up messages.

b) The prominence of Voice Search:

With home devices like Google Home, Amazon Echo, and virtual assistants like Siri, Cortana, Alexa gaining importance, it is but pertinent that your digital marketing is in tandem with the voice-based search keywords. These artificial intelligence-powered virtual assistants help customers get instant response through short interactions.

Conversational keywords are in fashion now, and your digital marketing campaign should necessarily incorporate these.

c) Better user experience (UX):

Artificial intelligence in the advertising campaign helps you to measure the results and see if it is useful. You can tweak your campaigns based on the data results so that each customer is presented with the relevant content.

Artificial intelligence in marketing is wherein your customers get improved services from the time they visit your site until they exit from it. AI influenced campaigns convince them to take desired actions, like, spend more time on the site, which ultimately improves your conversion and lead generation.

Will AI Take Over Digital Marketing?

Artificial Intelligence cannot wholly take over digital marketing. But, you have to work in tandem with the changes taking place in digital marketing. The traditional approach will not work in the future. AI has to be used to augment digital marketing.

Artificial intelligence in digital marketing is smart when directed in the right way. At most, it can understand human behavior, but it cannot be a human. Best left to the digital marketers.

Digital Marketing Using Artificial Intelligence

Digital Marketing is the most epic marketing strategy. All brands are using instead of traditional marketing. It is going to be a reliable marketing source for business brands. Mainly, who want to reach massive customers without any breaks. To do that, marketers need to search for the most advanced strategies. Artificial intelligence is one of such categories to make everything simple. How to do effective digital marketing using Artificial Intelligence?

What are the best ways that it can help digital marketers?

Artificial Intelligence

Artificial Intelligence is where the machines involve in doing personal work by following their instructions that are given by the human mind and behavior.

The relation between Digital Marketing and Artificial Intelligence

• The rapid growth in size and complexity of data let the users find Artificial Intelligence in digital marketing.
• Also, to make useful data analysis. AI is becoming a powerful tool to find marketing trends.
• Through the automation of digital marketing services where AI involves. The marketers are saving resources and time.
• Artificial Intelligence meets customer expectations. It also helps in making useful predictive analysis and targeting the market. Hence, it improves the ROI of the business.
• Previously, most of the marketers were unwilling to integrate AI with digital marketing. But now Artificial Intelligence is the only source for large brands in the market to explore their brand name.

How does Artificial Intelligence help in Digital Marketing?

Predictive Analysis:

Predictive analysis is the one where the statistical algorithms, usage of data, and machine learning involves. Moreover, these help to make assumptions on future marketing trends. It is also done based on the data history. Which means predicting the price at which the customer can convert. And also, who are more likely to repeat the buying, etc.

Providing complete user experience:

The integration of AI in digital marketing helps to find customer behavior. That is like ‘ when what and which’ they are intended to buy.

When the customers are more satisfied with one’s service, then it helps the marketers to continue with existing customers.

Unlatch new opportunities:

The power of machine learning is making customers analyze purchases. By using AI, marketers can find better opportunities.

Chatbots:

The buyers can get an automated response from the brand’s chatbots.

The AI-powered chatbots will have the ability to provide answers to all types of questions. Chatbots use machine learning and natural learning processing.

The chatbots can even serve customers 24×7 without losing their patience.

Designing a website:

Depending on the given data like text, images, and call to action, etc. Also, with the help of Grid, where the AI involves helps to build a professional website. That too, with a low budget and less time.

Targeted digital advertising:

The machine learning algorithms that run broad historical data. It also helps to find better performing ads. Mostly, the audience at which it goes well and the stage of buying procedure.

Image recognition:

The tools of in-depth learning help to add video and image analysis to the applications.

It can also identify, compare, and analyze faces. Additionally, it can detect inappropriate content.

AI-Driven Content Marketing:

The practical and fast creation of content is possible through Artificial Intelligence technology. But still, it needs a human presence to make the personalization of content marketing.

Benefits of using AI in Digital Marketing

Effective Marketing:

The brands using AI in digital marketing helps to improve the revenue they spend on. The customer purchasing activity can also be increased.

No errors and save money:

The usage of Artificial Intelligence in digital marketing generates error-free results. The large volume of data is analyzed and solved at an affordable price.

Identifying the most influencing influencers:

AI technology can also help to identify the right influencers. Where you can cope up to elaborate your brand at the most engaging audience.

Stats that show the significance of AI in Digital Marketing

• By using AI, 85% of customer interactions managed without human interaction.
• The labor productivity of businesses can be raised to 40% by using Artificial Technology.
• 83% of companies that use AI technology will drive 30% substantial or 53% moderate economic benefits.
• 47% of reputed organizations state that they are implementing AI strategy in digital marketing.
• Almost 77% of consumers are preferring AI platforms.

Top 10 Artificial Intelligence Tools in Digital Marketing

Uberflip:

It is one of the topmost advanced AI tools for content personalization. This helps the brands to create a unique experience for individual customers.

Now the content personalization has become a challenging task for the business brands. But by using Uberflip, the brands can make it simple.

Atomic Reach:

The AI of Atomic Reach helps to know about what can best fit. That helps to perform your content well and how to fix it correctly.

Grammarly:

It is the most effective Artificial Intelligence Tool. That it is used to give the intelligent proofreading. The integration of this software with browsers and apps is impressive, where it is flexible to use.

Automat:

The AI and Machine learning technology of Automat deliver an excellent messaging experience. And also optimizes dynamic conversion for the best results.

Cortex:

It is the AI tool to use as the content optimization tool on social media platforms. And the brands can improve the post engagement.

Acrolinx:

The Acrolinx analytics engine will read the content. Also, it directs the content writers to frame better.

IBM Watson:

This marketing platform provides real-time personalization, cognitive tagging, weather effects, analysis, and marketing insights, etc.

Market Brew:

It is only designed for SEO teams to use Artificial Intelligence technology.

Onespot:

The personalization of content marketing and overall digital marketing platforms can be done through this AI platform.

Smartly:

It is the automation and optimization tool for Instagram and Facebook advertising platforms using machine learning.

Conclusion

Most of the brands in the stream of digital marketing are using Artificial Intelligence to make the reputation of their brand at real-time customers. AI makes one’s work simple that eradicates the time-consuming.

AI is an upward shift that has revolutionized the digital market. It is in our hands to unleash its true potential and use it to get better leads, conversions, and sales, thus making both the customer and the businesses happy.