The Address of Right Digital Advertising Intelligence Consulting!

The Start of the New Digitally Driven Era

Advertising in recent years has received major setbacks considering the newer channels and techniques that are evolving speedily. One cannot deny the fierce competition and wherein businesses are utilizing the large facility of advertising as a medium for reaching out to the target audience through personalized messages. Online advertising herein plays an integral role in building digital marketing techniques that render organizations a platform to build business models for their digital publishers.

Unleash the Digital Advertising Intelligence solutions we offer

We provide an adept solution for advertising and search, monitoring, and evaluation. Our digital advertising intelligence features blend organic and paid searches, aid in advertisings insights to meet the overall needs posed by advertising intelligence. Additionally, our solutions also enable media agencies and brands to understand and gain insight into the following, which include:

• Calculate the use of voice in display and search platforms
• Review details of competitors’ campaigns
• Analyze the search and ad which are spent across video, mobile, and desktop.
• Garner profitable ROI throughout digital advertising campaigns

Inclusions with Our Solutions

• Identification of plans and creation of effective digital campaigns
• Development of coverage for search and display across varied platforms
• Assessment of multiple campaigns using keywords, volumes, etc.
• Have a dedicated account manager to render optimal solutions and support.

Advertising Intelligence:

For Improving Performance of Your Business

The different mediums of media and channels can be quite taxing for businesses. Questions like how to reach an appropriate audience? Which channel to use, how to be creative, etc.? We offer to clients management level reports using comparison tools, display, and video network integration comparison tools and ROI calculator based on market intelligence to solve issues.

Connected Advertising Intelligence

We analyze numerous adverts globally and locally in addition to connecting Google Ads account support across traditional and digital media platforms.

• Provide cross-media advertising intelligence in the traditional and digital medium
• Monitor advertising activities of brands like Live PPC reporting, voice share, competitor benchmarking, etc.
• Offer insights on brands, agencies, and investment strategies.

Uses of Advertising Intelligence

Using advertising intelligence features, renders media agencies, owners, and brands to build more comprehensive techniques. They can develop their plans, allocate resources, and strengthen their offers to improve overall business performance. Below listed are some of the advantages of using the digital platform for gaining profits and higher ROI.

• Enables media owners to identify opportunities of sale by gaining insight into their working details
• Utilizes competitor insights for tracking other brands and their strategy
• Tracks competitor activities to improve their strategies and campaigns.

Audience Measurement

Audience management aids in quantifying the audience surrounding the advertising campaign. It measures radio, TV viewership, newspaper and magazine readership, listenership, and website traffic. This aids in better planning, strategizing, and methods to get ahead of competitors.

Consumer & Audience Targeting

• Understanding your audience
• Know your audience
• Direct communication with the target audience
• Building good rapport

Insight Solutions

Our services aid to gain deeper insight solutions into consumer-media relationships. It assists in making appropriate decisions rather than just ticking boxes.
Reputation, PR Monitoring, and Evaluation

We help evaluate PR, brand, and corporate coverage for gaining a clearer picture of niche profiles, communications outcome, and marketing techniques across social media and global platform.

With our Reputation, PR Monitoring, and Evaluation, we present relevant data on market developments, integrated services, thereby helping organizations make informed decisions.

Social Media Intelligence

We aid our clients in identifying the appropriateness of data published on social media shared each day. Each aspect of customer involvement, including what they view, how much time they spend viewing, what is the medium used for viewing, etc. are detailed to gain insight. Services designed in a manner that is more profitable, easy to analyze, and enables in better decision making.

Advertising and Paid Search Intelligence

The unevenness of media makes it more difficult for brands, media owners, and agencies in culminating the competitiveness. Understanding how other brands work aids them in being unique as compared to competitors, invest well, and unleash newer opportunities.

We provide an integrated view of Advertising and Paid Search Intelligence both in local and global marketing by extensively covering digital, traditional, and search media statistics.

Audience Intelligence

Audience Intelligence provisions one in gaining insight about the audience and accordingly prepare strategies to determine what can work in your favor. It enables one to determine and track what gels well with the niche market, which can strengthen communication.

With our well-programmed audience intelligence, we enable media agencies, brands to understand how they can interact and access media. We analyze what public love to view, to listen, which group they belong too and their medium of accessing the content, whether it is through live TV, video, or radio.

Consumer Intelligence

We assist businesses in gaining an overview and reaching an appropriate audience efficiently by properly melding consumer data surrounding brand utilization, media consumption, lifestyles, and attitudes. Consumer intelligence thereby aids in profiling user information both online and offline.

It aids in taking strategic decisions, planning, and effective execution of campaigns across varied channels, making it easy for agencies and brand owners to reach the perfect target audience. Also, it enables media agencies to position themselves as the perfect medium for carrying out advertising or marketing activities.

Reputation Intelligence

Considering the present-day world of communications, we understand the need for brands to maintain the top position across the digital, traditional platforms, both locally as well as globally. With our extensive technique of tracking and monitoring blend with our evaluation techniques aid in offering brands with reliable inputs.

This thereby assists the brands in understanding their outlook towards influencers as well as consumers. Reputation Intelligence makes it plausible to respond quickly, update them about strategies, and plan to drive in the profitable outcome of the brand.

In a Nutshell

Businesses that utilize “digital” using resaleable TV melded with information and analytics are better equipped to manage functions effectively, better output, and customer engagement. This ensures profitable turnover, lead generation, and enhanced conversions leading to greater ROI and profits.