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Digital Marketing And Advertising Trends & Statistics in 2022

Digital Marketing And Advertising Trends & Statistics In 2022

The online ad spent either may be local or global rising day by day in the market. Creation of ads in minutes and better engaging the social media audience is the only task for the present marketers or influencers, whoever it may be. Why does this happen?

The only player in digital marketing where millions of businesses rely on. We can say that digital marketing is the future of business brands from small scale to large scale. The statistics about the performance of digital marketing can define its victory.

Digital Marketing and Advertising Statistics

SEO is the highly preferred inbound marketing strategy stated by 61 of marketers.

Google is responsible for driving 94% of SEO traffic to business websites.

52.2% of all online traffic in 2018 generated only through mobile up from 2017, which is 50.3%.

In 2017 the mobile ad spent was $22.18 Billion, and 3.8% is the average mobile conversion search rate on Google.

74% of people reported that they are in the use of Facebook for professional purposes, and 75% to 90% of Facebook advertising comes from images.

Twitter is the marketing tool for 88% of business brands having above 100 employees, and the tweets with video find retweets six times than tweets with text or images.

60% of consumers find products or services on Instagram and also, 2 am or 5 pm or the best times to upload the Instagram post.

Year over year, the ad spending on Instagram stories found a 220% increase, and 75% of Instagram users visit the business website after watching the ad.

80% of Business to Business (B2B) leads come only from LinkedIn, 7% from Facebook, and 13% from Twitter.

LinkedIn is the #1 social media channel for B2B marketers to widespread 94% of the content, and B2B marketers reduced 94% of the cost per lead using LinkedIn lead generation forms.

While comparing with other social media channels, Pinterest users spend 50% more on an average, and 80% of millennial pinners stated that Pinterest helps them what to buy.

144% of products or services buying by video, and 50% of internet users are looking for product videos before visiting the business store.

74% of conversion optimization strategies increased business sales, and A/B testing is the most significant conversion rate method.

50% of consumers stated that online live chat is the best way to reach business brands.

Google display ad campaigns are reaching 80% of online internet users.

Clicking products on ads is mostly liked by 70% of millennials.

In 2018 the Google took out the 2.3 billion ad campaigns.

82% of B2B marketers are bringing the brand reputation through content marketing.

2/3rd of people watch YouTube while watching Television at home.

A branded video on YouTube engages 32% of the audience.

43% of the audience are expecting more video content from marketers.

Video is going to hit 82% of all internet traffic in 2020.

Because of pop-up ads, 81% of visitors exit a website.

72% of consumers have a lower opinion on business brands that using pop-up ads.

97% more links received to the website for the companies that blog.

Over $365,544 million of revenue spent on digital advertising by 2020.

Search adverting is discovered as the largest segment in the U.S advertising market, with $139,853 million by 2020.

According to the Global Survey Over 900 advertising leaders fund in the market Worldwide.

At least half of the companies rely on the Digital advertising staff to optimize their ad spent on digital channels for brands.

59% of the brand’s relay on digital marketing staff who optimize their ad spend on Facebook and Instagram ads.

53.6% of digital ads are displayable and viewed on desktop devices. That means more than half of the advertisements are not displayable.

35% of the ad spent in Indonesia is expected to grow by 2020.

The last two years have seen drastic growth in digital ad spending, and they are expecting to continue its growth steadily.

65% of the growth rate discovered in one year for B2B companies.

According to the Survey, more than 60% of the ads are viewed on mobile devices. Video viewing on mobile devices increasing year by year.

57% of the digital ads are optimized to the Google search engine.

94% of the advertisers use CRM data for brands’ target advertising. CRM data consists of emails, phone numbers, and other contact data.

70.76% of views recorded as complete ads viewers worldwide.

Video marketers described that 60.67% is the overall viewable rate for digital ads.

Pets, food and drinks, family & parenting brand categories have performed well under native video advertising.

A survey from Life Marketing, 64% of the consumers, click on the Google ads for product buying.

eMarketer’s analyzed that Native video advertising is the most popular and fastest-growing segment, with a 35% growth rate recorded by 2019.

By 2019, $41.1 billion ad revenue increased in Native video advertising and 61% of the growth rate projected in total digital ad spending in the U.S.

Among all digital ads, 73% of the consumers are not willing to view pop up ads.

Digital Marketers estimated that over $375 billion Global digital ad spend revenue increased by 2020.

Over 18% of the purchase intent increased on native video advertising.

91% of advertisers are willing to buy Data management platforms for digital advertising.

Over 66% of the digital ad revenue goes to Google search engines, Facebook, Instagram, and YouTube.

65% of the growth rate noticed in digital advertising compared to last year. Companies are adopting digital video ads for brand promotions.

52% of the video advertising spending growth rate noticed in B2C companies for over one year.


Marketers were required to have decision making the responsibility for media buying at their companies. Digital Marketing and advertising leading this digital world. Companies should take the burden for decision-making authority as well as advertising their brands through digital marketing. Here are the 50 impressive digital marketing and advertising Statistics for your business.

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