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Digital Marketing Trends: The Definitive Guide

Digital Marketing Trends: The Definitive Guide

The ultimate guide to dominating Digital Marketing in 2019 using these Digital Marketing Trends and predictions.

Let us tell the story about Digital Marketing in 2019:

This article is not just from stats; it is a prediction article.

Currently, some Digital Marketing Strategies in 2018 is working well, but some current strategies will not work on “Digital Marketing in 2019.”

So if you are looking to implement “Digital Marketing Trends” in 2019 for your brand, you will definitely like this ultimate guide.

Let’s check it out.

Current State of Digital Marketing in 2019

What are the Changes we can expect in “Digital Marketing in 2019.”

Did you know?

US digital ad spending will reach 72%, especially for Mobile advertising.

Future Predictions of Digital Marketing in 2019

Virtual Reality Marketing

Programmatic and Retargeting Digital Advertising

Chatbot Marketing

Digital Transformation

Mobile and smartphone usage growth

Integrating marketing with offline stores

Personalized Marketing and Mass personalization

Machine learning and marketing automation using Big Data

Integrating Social Messaging Apps

Combining different sources of data

SEO and In-depth Content Marketing

Augmented Reality in marketing

Micro-moments

Influencer Marketing and Micro-Influencer Marketing

Internet of Things (IoT) Marketing Apps and Platforms

Affiliate and co-marketing

Social Video Advertising

Voice Search and voice search platforms, tools

Live Chat and Live Video Marketing

More Targetted Local Advertising

Let’s Jump into Digital Marketing Trends 2018

The expectation for companies to provide a top user experience to produce effective competitiveness is growing. Here are some most critical trends in communication, data, and efficient process which will give you the awareness in the marketing of companies until 2019.

Digital Marketing is the most haunted marketing source for all the publishers and marketers to explore their branding capabilities by clutching the millions of customers that never obtained through traditional marketing. Now all the advertisers and marketers are becoming bugs to dig the most advanced and viral trends that gives ultimate marketing and advertising experience in the promotion of products or services.

What will be on the stack of trending to expand digital marketing strategy?

Do you think that digital marketing trends are going to ruin the traditional marketing completely?

Did you know?

The websites have 4.8% average conversion rate through video.

Customer Experience:

Customer experience is already driving digital marketing. Companies have to rethink their customer experience to remain attractive while facing a significant disturbance in the industry.

Accenture Interactive’s Fjord Trends 10th edition synthesizes the new strategies situate to target customers: shorter contents, more personalized and instantaneous, like video or infographics, are favored.

Content Marketing:

In 2018, content marketing will be what matters the most for marketers, in B2B or B2C, whatever organization or budget.

Mass Personalization:

To develop customized targeting strategies, with artificial intelligence algorithms, it will collect the maximum customer behavior data analyze it to reach the Digital Marketing Trends. Through Big Data technologies, the enormous amount of data collected from social networks, online purchases, mobile apps downloads, or CMS can now examine.

Conversion Optimisation Rate:

According to 2018’s marketing strategy, the increase of growth of Conversation Optimization Rate (CRO), which means increasing the percentage of users converting into customers through the website. To grow in organic search and to improve in turning sites, it is similar to search engine optimization.

Cross-devices Marketing:

Cross-device marketing is an efficient approach to programmatic advertising. Marketers can identify consumer’s devices to reach, Equipped with a device graph, engage, and measure each interaction with their desired customer.

Did you know?
Above 80% of marketers are going ahead with influencer marketing campaigns.

Data-driven Marketing:

It is used to form the prediction about the future, pulled from the analysis of big data, collected through consumer interactions and engagements. It is more efficient media buying and focusing on targeting the right consumers.

Corporate Blogging:

It is used to create a new relationship with the audience. Optimize organic search, build a community, set up a participative dialogue with suspects, prospects, and customers are the benefits that promise by Corporate blogging.

It supports an inbound marketing strategy; a corporate blog becomes essential to drive traffic to the website and engage potential customers.

Content Marketing Automation:

Once the content created, there is only left to address it to the right audience, at the right time!. Besides the indisputable efficiency gain, it will help reach and retain a community gathered around regular appointments for each persona, and set your company as an expert on your themes.

Social Selling:

Social selling is a new B2B approach built on listening and exchanging best practices. LinkedIn has the priority for social sale and remains the number one professional social networks.

The relevance of interactions to transform the buyer-seller relationship and to improve sales approach has been generating leads through LinkedIn Sales Navigator integrated solution.

Did you know?

LinkedIn is the major medium for 94% of B2B marketers to explore content strategy.

Chatbots:

Chatbots are the perfect example of a marketing automation solution impacting the business in 2018. To enable humans to focus on customer operations holding high added value in symbiosis with customer expectations and automate repetitive tasks by Chatbots.

Machine Learning:

Machine learning is more accurate in predicting outcomes without being explicitly programmed, and it is a type of artificial intelligence (AI).

Micro-Moments:

It has a significant rise in micro-moments with more people making on the spot decisions than ever before. The BBC’s mobile site displays a navigation bar where categories are arranged according to a level of personal importance and are developed to fit the user’s screen precisely.

Video Advertising:

Video advertising will prove very fruitful for brands or businesses looking to market their products or services. With the younger demographic viewing more video on a broader range of devices than ever before, in 2018. A format that YouTube recently began offering advertisers in the same way Facebook plans to do.

Big Data Integration:

Big data has its great significance on various digital marketing cultures viz. native marketing, segment marketing, etc. and further its implementation into current marketing strategies is entirely different. However, significant data marketing applications include predictive analytics, market, and customer insights.

In-Store Marketing Campaigns:

An in-store marketing campaign can run with successful marketing campaigns and need a team of talented staff. The staff must have a skill-set of analytics, brick-and-mortar promotions, traditional marketing, mobile, and location technology. Allows marketers to make better decisions for their business growth.

Promotion via Native Ads:

Native ads are the most effective marketing method if you want to grab an everyday sight exposure in front of your target audience. It is to promote a brand’s new offers in a non-disruptive way. It always tries to reach audiences targets only and provide the right information at the right time. Also, it has better engagement rate.

Did you know?

Native ads have been watched more than 53% of banner ads.

Invest in Social Marketing:

Image Source: BI INTELLIGENCE

It takes away low investment. It has high ROI approach and high engagement on social media with more traffic. Its key benefit is the gentle approach to lead generation.

The social media platform is the one which takes information from you and prevails this information among thousands of people in a few seconds. Facebook’s News Feed is such an example which is adopted by almost every business today for generating a sound revenue.

Video Marketing for better Visualization:

A video is a critical element of video marketing. The high-quality content video is the demand for the future now. It has essential benefits like increases the engagement with traffic. It has a large number of real-time video views and helps in promoting your brand.

Influencer marketing:

Transforming potential customers into active influencers always seems challenging to marketers. It is offering the right solutions to your customers that genuinely understand and uniquely solves their problems to ensure proper influencers.

Did you know?

60% of online users prefer voice search.

Surely make them more loyal brand. To get benefits from your influencers, first, benefit them and fulfill all their needs. It has adequate brand recognition and valid brand promotion with high ROI.

Visual search:

Visual search offers more opportunities to provide target audiences with relevant information in the real world. The Visual search Google Lens is Google’s future. It is used to form an in-house task force that monitors the further development of Google Lens jointly to leverage this potential.

Connected Customer Data:

Marketers collect all kinds of customer data. You will be able to understand customer journeys better and thus optimize targeting methods, personalize marketing initiatives, and make the customer experience more meaningful and convenient.

Regulation is Coming:

Legislators and regulators are entering the stage. You should become involved and ensure that as one of the critical stakeholders, your voice is heard. That means you need to know precisely what data you collect and why you receive it. Also, keep an eye on industry bodies and collaborate with them.

Did you know?

Online advertising reaches 12.9% in the coming year.

AdChain:

Bitcoin-based on blockchain technology, always keep in mind that blockchain is about much more than cryptocurrencies. Axa accesses flight information through a blockchain.

Digital marketing technology is on the rise to global acceptance and experience, and the scope for different brands to engage and interact with their target market is boundless now. The intention is to be more active than when

Artificial Intelligence(AI) & Behavioral Marketing:

Artificial intelligence is computer science machine language which can imitate the intelligence behavior of Human being. Behavioral marketing is a process of web marketing where marketers use the client’s information and send the message if they are interested. These behavioral marketing uses IP address, WEB analytics, search history, computer apps, and collects information from the profiles.

Influencer Marketing:

Influencer marketing was driving the brand message to a more significant market using the key leaders. It is one type of Word of mouth marketing to convey brands messages. It includes the process of identifying, engaging in a means to support them into creating a high impact among people revealing the customer’s products and services.

New Kind of ads for Ad-Blocking Technology:

Ad-blocking technology is a new kind of technology which used to preventing ads on your browsers. We can add extensions like AdBlock or Adblock Plus to the browsers like Google Chrome and Mozilla FireFox. We have a new kind of dedicated AdBlock for mobile devices also. Ad Blocking speed ups the browser speed and eliminates all kind unwanted ads displaying on the browser. It allows the pleasant environment to the user can only focus on the work environment.

Live Video Usage Continue to Soar:

One of the most exciting and interactive Live Video usage through digital mediums has raised drastically. Live video users can pay the amount for the On-Demand views. But we have number Live Video streaming channels and supporting apps for free live broadcasting. Facebook Live Video, YouTube Live Events, Periscope, and some of the mobile apps provide free services to the audience. More than 78% of people using Facebook Live Video and video quality is the crucial factor on any of Live Video streaming and watching a Live Video.

Mobile Video Consumption Increases:

There is rapid growth in both mobile video consumption and mobile devices buying. Mobile video consumption push-ups mobile video ads were spending by marketers. Almost half of the video viewing happens on mobile devices, and the remaining goes to Tablets, PCs, and significant screen devices. Video consumption through mobile devices leads the mobile device developers to push them to develop the method with excellent video quality, screen resolution, vital screen devices, and to provide a user-friendly interface.

Customer Experience Marketing:

Customer experience is key to the marketers and putting the customer in the front row by applying marketing strategies. The primary goal of Customer experience marketing is to engage with the customer to know their experiences, needs, and thinking in the customer point of view for better growth in their selling their products and services. One of the types of personalized video ads was spending. Customer experience, including increasing trust, provide great satisfaction to raise brand awareness, which is most essential in Digital Marketing Trends.

Voice Searches:

Voice searches and voice assistants are leading in digital advertising. Apple first introduced the Siri for the voice search for iPhone 4S in 2011 and followed by Amazon voice search devices and Google Voice search. Voice assistant has become more advantageous to marketers if you use it correctly voice searches are the communication mediums to the consumer and the brand. Amazon introduced Alexa, Echo, Achoshow and Echo Dot.

Voice Search is now trending in Digital marketing world. Forecast marketing revealed that by 2020, 50% of the search would be voice searches in search marketing.

Search marketing is emerging in all smart devices and mobiles phones. It is easy to use, hands-free, and convenient to use.

The rise and rise of smart devices. Also, AI integrated intelligent home devices voice search are dominating the business campaigns and following down of SEO marketing.

As a marketer is the right time to incorporate Voice search. As a part of the SEO friendly strategy for promotions. It is necessary to introduce long-tail keywords, individual pages for FAQ sections for providing answers to voice search-based queries.

Alexa or Google Home are the best examples of Voice search devices. According to statistics, 64 million voice-based devices are in offices and home in the US by 2019.

Advertising on TV:

The best advantage of advertising on TV is starting communicating with a considerable audience. It can grab the attention of the audience and start discussing with consumers. If you go for cable advertising, it goes to the Geographic area with a low budget. As the Television networks are providing vast collections of entertainment but viewing ads on TV has become traditional and reach the vast number of audience.

Big Data Marketing:

Big Data refers to the collection of the massive amount of data from the business processes and from their customers, which can reveal the incredibly useful patterns and trends to bring considerable improvements to the company. Big Data Marketing is the new and rapidly evolving technology used to implement marketing strategies. The factors like Variability, Velocity, Volume, Variety, and complexity involves in BigData marketing.

Hyperlocal Marketing:

Hyperlocal Marketing is a specific geographical area or location based on the highly targeted digital medium. Hyperlocal marketing is targeting a particular geographic area by surrounding 50 meters area. The primary goal of hyperlocal marketing has increased the ability to purchase where the consumers are already shopping, showing nearby places.

Digital Transformation:

Digital transformation is involving the information technology in the business in the process of business activities, competitions, changes in the market, changing company information, approaching the customers.

VR and AR in marketing:

The modern advertising industry ultimately relies on VR and AR concepts to promote the business brand by giving the immersive experience to the audiences. Most of the trending social media platforms like YouTube are stepping ahead to immerse the viewers in the VR and AR world.

Customer engagement strategy and Lifecycle:

The customer engagement lifecycle will define the better buying and selling capabilities of the customers by tracking the conversion, reach and loyalty, etc. It can be possible through the optimization strategies that build the long-lasting customer relationship.

Integrating social messaging apps:

It is the most seeking concept in digital marketing. The companies are making amendments to integrate their social messaging apps through which the brand can reach targeted customers by personal and direct interaction.

We all know that digital marketing trends are steadily changing.   List of some predictions on digital marketing trends in 2019, but can’t be sure. Here are the leading digital marketing trends in 2019.

Digital marketing is evolving by every minute with brand new technologies. In 2018 digital marketing changed its landscape drastically.  New innovative changes in algorithm across all marketing channels take place, especially with the acceleration of voice search and AI marketing.

Chatbots

With the help of Machine learning, AI, and Automation technologies, work can be done more accurate and faster. But it doesn’t do your job automatically, need some human boost up to push buttons.

In 2019, digital marketing campaigns wholly rely on chatbots. These small bots do your job more efficient and faster. Nowadays, customers are more comfortable talking with smart devices or non-humans.

Chatbots are refurbishing the online experience. Form the survey, adults aged 18-64, more than 70% of the people are attentive to talk with chatbots for sophisticated communication with brands.

85% of the customer interaction will be dealt with the Chatbots by 2020. These will be progressive for everyday demands like online orders, booking hotels and tickets, getting reviews of products.

Chatbots acknowledged for open communication route between you and your customer 24×7 and 365 days. Many companies are incorporating Chatbots for efficient and fast customer service with minimal time for B2B and C2B communication.

Mobile Marketing

The power of mobile technologies overreaching all digital marketing trends. Mobile Marketing should be forefront in digital media strategies 2019. Mobile marketing is only possible. When your website should be responsible for SEO friendly marketing.

Early 2018, Google launched mobile-first indexing. From that time, search engines will increasingly index responsive and mobile-friendly versions. That means mobile-friendly content will be more recognizable on search engines.

More than 34% of the online purchases acknowledged from mobile devices. However, personalized mobile ads, mobile-first content, and sending cross mobile messaging are vital ingredients in mobile marketing.

Offline purchase also has more impact on mobile marketing. Moreover, 82% of the people first check on mobiles before any online purchase. Therefore, 72% of offline sales come from mobile searches.

Native Ads

Native ads are social media ads that formally displayed as posts and stream as updates users timeline.

These ads display on social media in the form of Facebook ads, Instagram ads, Snapchat, and Twitter ads.

https://www.facebook.com/animaltalesbywaggle/videos/1922781344443336/

Perhaps, that lead to more engagement to connect with the audience to convert customers to conversions.

These native ads enhance your customer engagement, click-through rate, and conversions.

Video Marketing

Video Marketing is the fastest growing and providing new opportunities to assist audience engagement.

More than 81% of the marketers using video in their marketing campaigns.

Above 72% of marketers say that Video marketing has increased their conversion rate.

Consumers revealed, they shared 70% of brand videos for promotions. They watch product video to enhance their confidence level for buying the product.

Coming to video trends, Live Video also gaining more popularity businesses implementing Video trends in their campaigns.

Many businesses involving live videos in their strategies for Events promotions, Interviews, product demonstrations, and behind the scenes.

Other than YouTube, Live Videos, 360-degree content also more interactive to the consumers. Video SEO is also gaining more popularity in video marketing.

https://www.youtube.com/watch?v=n0VOM7e5Hug

Content Cluster

Stay top in the competitive world; Quality content remains incredibly significant in content marketing. Every content marketer should be aware of content trends up to the minute.

Long-form content, voice search, visual content is leading in the content marketing 2019.

Endless changes in Google search algorithms, instead of focusing on keywords pay attention to content clusters around a particular topic.

In a content cluster, pillars, cluster, and hyperlinks play a vital role. Components and clusters are interrelated with hyperlinks. If one page performs well, the entire group will get bootup.

Artificial Intelligence

Artificial Intelligence notifies the consumer’s behavior to help businesses. That is how the users are adopting social media apps, blog posts curious about their product and services.

We can choose Facebook Messenger bot as the best example.  It will be helping to automate and optimize the customer services experience.

By 2020, 25% of the customer service will make by Chatbot technology by Gartner.

It’s a prediction that all business in 2019 will adopt Artificial Intelligence. As a result that save the costs and enhancing the conversion rate stay ahead of their competitors.

Influencer Marketing

Influencer marketing brought incredible changes in brands.

Influencer marketing is nothing promoting your brands through word of mouth, notably, through a third-party influencer.

Rather than marketing directly with the significant number of consumers, focusing on key leaders to drive the brand message to the larger group.

Influencer marketing tool can attract more customers through the influence of celebrities, bloggers through social media channels like Instagram, Facebook, and Twitter as a word of mouth marketing. Generally, people trust the consumer’s review rather than corporate ads and statements.

Transparency

Continue Honesty and Transparency with the clients or consumers. It is a significant trend in 2019. Nowadays, Brands no longer rely on label or name to sell the products.

The Young generations want to know all the product details they purchase. At the same time, knowing where they are coming from.

Transparency in business has become an era of digital marketing trends. Communicating with clients should be honest in brands campaigns.

Many companies already incorporated transparency in their digital marketing strategies.

Conclusion

The trends, as mentioned above, will define the impact of digital marketing on the global market. All these are presently rolling as the most important ones and along with these some more trends will come to drive digital marketing as the lead of the whole global market by completely vanishing the traditional approaches.

These are the sprinkling digital marketing trends that we saw leading in 2018 and believe that will continue in 2019 to change the landscape of digital marketing. Keep all these trends in mind while implementing digital marketing strategies in 2019.

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