In 2022, eCommerce marketing strategies will heavily focus on voice-activated devices and artificial intelligence. With the introduction of Alexa and Google Home, brands can reach audiences more personalized than ever.
Keyword research for SEO will become less critical as AI takes over the process – meaning that marketers will need to focus their time and energy on creating content relevant to their audience’s needs. Brands must also consider using social media influencers as part of their strategy to take advantage of this new technology.
eCommerce Marketing Trends and Predictions for 2024
- The number of online shoppers will increase by 2 billion
- Online shopping will account for 12% of all retail sales globally
- E-commerce marketing budgets will exceed $300 billion worldwide
- More than 80% of people in developed countries are expected to shop online at least once a week
- E-commerce will make up 50% of all retail sales by 2022
- Retailers will increasingly use eCommerce as a way to reach new customers and stay competitive
- Mobile commerce is projected to grow from $23 billion in 2017 to $70 billion by 2022, representing more than half of all online sales
- The number of consumers who buy items on their mobile phones every month is expected to increase from 51 million in 2017 to 157 million by 2022.
- E-commerce will overtake brick-and-mortar retail.
- Marketing budgets will shift to focus on customer acquisition rather than driving sales.
- Using artificial intelligence to provide shoppers with a customized experience, online shopping will become more personalized.
- Customers will demand more transparency about where their products are made, leading to increased ethical sourcing practices among brands.
- The rise of the chatbot
- More influencer marketing and social media advertising
- Mobile-first design for eCommerce sites
- Voice search and voice assistant integration in apps and devices
- More businesses will have a dedicated team for marketing
- More prominent companies will invest more time and money in marketing as it’s become easier to track ROI
- Marketing budgets will be allocated based on the company’s goals
- Companies with international customers will start investing in the localization of their websites and content
- More brands will launch their eCommerce stores
- Customers will likely buy from an online store with a live chat function.n
- Brands will offer free shipping on orders over $50
- Mobile shopping apps like Amazon’s “The Store” and Walmart’s “Scan & Go” will become popular
- More people will be shopping online
- E-commerce will continue to grow at a rapid pace, with the total market expected to reach $4 trillion by 2022
- Consumers will have more buying options and less time for research or comparison.n
- As a result, retailers must focus on providing customers with an enhanced experience tailored to their needs and preferences.
- Online shopping will continue to grow, with nearly half of all online purchases.
- The eCommerce landscape will become even more fragmented as new platforms emerge.
- A major shakeup in the grocery industry is imminent, with big-name brands like Walmart and Target investing heavily in their online presence.
- Retailers are shifting their marketing strategies from advertising to building customer relationships through content marketing.
- More people will use mobile devices to shop, especially on social media platforms.
- There will be more influencers and content creators influencing consumers to buy products.
- Consumers are going to start looking for personalized experiences from brands they love
- Brands that offer personalization as an option will have higher conversion rates than those that don’t
- Online grocery shopping will become more popular.
- More people will buy products online while commuting to work on public transit, such as the subway or bus.
- Social media platforms will play a more significant role in eCommerce marketing due to their large user base and the ability for social sharing.
- Customers will have more control over their experience
- Brands will be more transparent about where they’re made and what goes into making them
- Marketing will shift from traditional media to social media as a result of increased data mining and targeting capabilities
- A new generation of eCommerce sites that let customers design,n customize, and order products online without any human interaction on the site’s part
- The success of a business is no longer measured by how big the company is but rather by how well it can compete with its competitors
- Customers are more likely to spend their money on brands that they trust and have been using for years
- Retailers will be forced to offer better customer service as customers become less tolerant of poor attitudes or long wait times
- In 2022, there will be over 20 billion connected devices in use globally
- Online retailers will have to invest in marketing automation
- Personalized customer experiences are becoming more important
- Mobile commerce is on the rise, with mobile-optimized websites and apps increasing in popularity
- Social media will continue its strong growth as a channel for eCommerce businesses to connect with their customers
- Marketers will use artificial intelligence to understand consumers better
- Personalization will be the key to eCommerce success
- More people will start shopping online for groceries, health and beauty products, and household goods
- Retailers are going to invest more in customer service- chatbots, virtual assistants, augmented reality (AR) tools
- Customers want more transparency on pricing- retailers should provide this information upfront
- Consumers will continue to be drawn to personalized eCommerce experiences
- Brands will need to invest in AI and machine learning capabilities to stay relevant
- Customers will increasingly rely on reviews from other customers for making purchasing decisions
- More and more people will be shopping online
- More and more people will shop on their phones, especially for clothing
- Customers want to know the exact location of where a product is made before they buy it
- The rise of influencers – customers follow them on social media as an extension of their brand
- Consumers will be more likely to buy online than in stores
- More people will shop online because of convenience and lower prices
- Social media marketing campaigns will have a more significant impact on sales
- Retailers with brick-and-mortar locations may close them as more customers go online
Conclusion
We’d like to have some time and reflect on all of the changes that have taken place in eCommerce marketing over the last few years. The first change is a shift from physical store-based shopping to online purchases.
The second major trend has been increased mobile purchasing and a focus on personalization for customer acquisition and retention strategies. Finally, there are predictions about what will happen with the marketing budget. Here are our thoughts on those predictions!
Contact us today for more information or help implement these trends into your digital strategy! We can work together to create an SEO plan that works best for your company or website.”