Event Marketing Tools: The Ultimate Guide for Event Promotions

Event marketing and promotion are analytic to brand expansion, product promotion, and event awareness using Event Marketing Tools. If you are in charge of marketing an upcoming event, then you need a marketing strategy to grow awareness and attract a targeted audience to your event.

There are some event management software options out there built to help market your event, as well as manage your personnel, assets, and vendors. There some useful event management software options, both full event management systems, and online promotional tools, that include extensive event marketing features such as email campaign building, website design, and social media promotion.

Did you know?

About 20% of marketing budget has been allocated by the 28% of companies to organize events.

Lanyrd:

Event marking is nothing but reaching the right people. Lanyrd can help your event get discovered, is the correct social conference directory. The database makes it easy to add events, find new and exciting conferences, and track your friends to see what events they are attending. Lanyrd as an initial step in your promotional campaign and might help you reach the right audience.

Bizzabo:

Bizzabo gives you the tools you need to build a custom event website with embedded widgets and drag-and-drop templates, along with an email campaign builder to promote the site. It has a ‘hot leads’ feature that allows you to track and re-target potential attendees that started registering for your event.

DoubleDutch:

DoubleDutch takes all hard work and programming out of event apps. DoubleDutch comes with next-generation networking tools and personalized experience, content downloads, sponsor engagement opportunities, and more. DoubleDutch is familiar and straightforward to many attendees that you can quickly spool up an event app on your
own, with an interface.

Brandscopic:

In this, Brandscopic data is very diplomatic when it comes to event marketing. Brandscopic might be the best for capturing event recaps and media from your staff. Analytics tools like this can help you to set goals. After all, if you don’t have a goal, you can’t score.

Spingo:

Spingo gives the essential info about your event and publishes it to your site. Spingo creates customized marketing campaigns that make sense for your occasion and your budget.

Event Farm:

Event Farm offers the brand focused invitation and registration guest experience available. Event Farm allows the RSVP landing page using your original files and images and also allows you to customize the look of your email invitation.

Event Website:

The way potential attendees can share videos of guest speakers and attach their presentation slides as well. It has potential attendees can get an idea of what your events need that share pictures from your previous activities.

Did you know?

Only through event marketing 79% of US marketers are driving sales.

Webinar:

It can create Webinars that build up to your coming events or reflect on previous topics or themes. Webinars can be quite versatile.

Social Media:

It used to focus that where your audience likes to be online and where they concentrate channels. It can share your content via social media and get in touch with the desired attendees. Also, develop and maintain relationships with speakers or potential speakers in an arena visible to their fans as well.

e-Marketing:

It will remember to keep testing your content to see the audience is looking. Play around with mailing times, personalized content, the type of material, etc. also it remembers to gather data throughout the process and use it to determine what works and continue improving the process.

Content Marketing:

It is an excellent source of continuous engagement and builds a brand personality. It creates and runs a blog for your event-related content.

Partnerships:

Partnerships will make the team up with your event speakers to create content related to your event themes. It is used to interview them and share the videos and various content you create together. Partnerships use your ‘partners’marketing assets and treat them as your team members.

Flyers:

Flyers are so versatile with excellent event marketing tools. They can be placed in prominent public areas as well as targeted venues, handed out on the street guerrilla-style, inserted into newspapers and magazines, and even folded and sent direct-mail.

Posters:

Like flyers, advertisements can place in prominent public areas and targeted venues. Through your target market, print large movie poster size posters to ensure your event stands out from the competition and gets noticed.

Postcards:

Postcards will generate those who meet your target audience demographics, and also create a mailing list of past attendees, then send direct-mail letters to promote your event. It has one good strategy is to plan a series of three postcards with early-bird ticket specials.

Programs and brochures:

Here, print program booklets or pamphlets to leave in prominent public areas and targeted venues. It will do an excellent job of promoting your event and its activities inside, and you can create desire and boost event attendance.

Email Marketing:

Email marketing can be a cost-effective way to promote your event. Be careful not to spam, and include incentives for buying tickets early to generate the best response.

Banners:

Perfect for outdoor event marketing and has huge vinyl banners. Place banners near busy intersections and along roadways to help get the word out. Keep your flags simple and give customers an easy way to follow up, such as including your website URL.

Targeted publishers:

It can prove excellent marketing tools by trade publications, magazines, newspapers, as well as industry-specific or demographically-relevant blogs and websites. Mobile apps can also help you market your event. Seek out opportunities for targeted advertising, guest posting, interviews, and feature articles to expand your reach.

Event tickets:

Event tickets can use as event marketing tools. It creates partnerships with local stores to sell your tickets on-site; or partner with a restaurant to offer a meal discount on the back of your cards. The restaurant helps pay for the printing, and you deliver their ad to all of your guests.

Splash:

Splash is another made-for- enterprise event marketing and management platform. It has a crucial aspect of event management your organization or business will need. Splash’s event platform is structured to help you market your event to all sorts of online patrons.

Includes Google’s new event search feature—they even offer a guide on how to get your facts to show up on this new search feature. Splash also features useful integrations for lead retrieval with programs such as Salesforce and Marketo.

Also, it has all baseline marketing features, including custom website building, custom email marketing, and social media promotion.

Buffer:

The buffer is the most popular social media marketing software according to the infographic that measures customers, reviews, and followers.

With this tool, you can schedule all of your social media posts for Facebook, Twitter, LinkedIn, Google+, and Instagram through one convenient dashboard. This tool is easy for a small event
teams to use, especially if the events only require one account per social platform.

HootSuite:

Hootsuite ranks as number two on our most popular social media marketing software infographic. Hootsuite cover the usual suspects for social media, such as Facebook and Twitter, also works with sites such as YouTube and Pinterest.

HootSuite is great for event teams that want a more visually stimulating campaign by posting videos as
well as standard social posts.

Lately:

Just like Buffer and Hootsuite, Lately help you track, schedule, and manage your social media. Still, it also incorporates your calendars to make sure scheduling tasks completed and events coordinated with posts. It lets you scan your competitor’s social media to see what they are doing that you could do better.

This tool is best for event management teams that are working on perfecting their social media presence by learning from the data and the competition.

Dropbox:

Dropbox, one of the most popular cloud-based storage providers. For personal use or business, It makes it convenient to store your essential paperless assets while allowing you and your team and clients to access them from your favorite device or edit them as you to do work together efficiently.

Expensify:

Expensify will keep track of expenses, and reimbursements makes the process a little bit easier with the help of your mobile phone.

If you’re looking for a tool to help you keep track of your expenses while working on a project for a client, producing an event internally, you can choose expensively and also help reimburse your employees or fellow event planners.

Did you know?

B2B businesses are spending about $512 billion annually for the event organization.

Event:

An event so valuable when we were searching for venues for our upcoming conference, OffLine Summit. You can search by a variety of factors, including venue type, neighborhood, look and feel, amenities, event budget, and some attendees, make it something like “the Airbnb for event spaces.”

Social Tables:

Social Tables makes it easy to create seating charts, create virtual site visits, and make perfect room layouts so that you can adequately communicate your vision and plan. Social Tables is worth a serious look if you’re looking for a seating and layout solution.

The Google Suite:

There are two types: Google Drive and Google Calendar. For collaborating on documents, spreadsheets, and presentations, there’s no better platform than Google Drive.

The calendar keeps both externally and internally all on track with our appointments and obligations.

Asana:

Asana is a project management tool to keep track of all of our moving pieces across various event planning and marketing initiatives. It’s mainly useful for those working in a team, as you’re able to invite colleagues to join your projects, assign them tasks and due dates, and receive email updates about your progress to guard that things get done on or ahead of a deadline.

It has a template feature, which allows you to create and save to-do lists
for those projects that you do regularly to prevent missed steps from event to event and reduce the time spent pre-planning.

Evernote:

Evernote is a great place to take notes on the fly, as well as collaborate on research and projects with your team.

It’s easy to organize and share your notes on venue rentals, possible speakers As you might expect, all of your essential information stored in the cloud, so you and those with whom you’ve shared your notes can access them on the fly, from any of their favorite devices.

Salesforce:

Here, you can prove that your sales, marketing, and business development efforts are translating into results for your business, especially if you’re a more significant or enterprise business with large value deals.

Did you know?

79% of business brands are decided to launch more experimental programs and events.

ViralVagon:

Viralvagon is the 250 million social media influencer marketing platform with its daily engaged audiences. It is the platform where we can find 1000+ influencers to promote our brands best.

It generates the potential leads to reach our targeted sales for our products or services.

Conclusion

Event marketing requires strategic planning to optimize attendance, profits, and success. Here in the above-discussed tools, It measures and tracks the Event marketing efforts without wasting time. These are rocky tools for event marketing, which are very useful for your marketing business.