Google My Business is a powerful tool for local businesses to reach customers in their area. With the right and relevant marketing strategy, your brand can increase visibility online and make it easier for potential customers to find you. This guide will help you how to set up Google My Business account, optimize your profile page, maintain customer reviews, stay updated on new Google developments that affect your business, and more!
Google My Business is a free and easy way to connect with customers, but it can be challenging to know where to start. To help you get started today, we’ve compiled 100+ helpful tips for your business! These will teach you how to set up your GMB profile, optimize the information on your page, and more. By following these simple steps now – before Yelp or any other company does it for you – you’ll be able to control what people see about your business online.
Google My Business Tips Important for Every Local Business
- Ensure you have a Google My Business account
- Complete your business information on the page, including opening hours, address, and contact information
- Add photos of your store or office to help customers find you more easily
- Update your listings with new products or services so that customers can find what they need from you quickly
- Claim your listing by selecting “Claim this business” at the top of the page
- Add a description of your business and upload photos
- Make sure you have the correct category selected for your business type
- Update hours of operation to be accurate so customers can plan ahead
- Add an address, phone number, and website to make it easier for customers to find you
- Create a Google+ page for customer reviews and feedback
- Create a complete and accurate company profile
- Choose the right category for your business and fill out all of the appropriate information.
- Upload high-quality photos that show what you do best, such as food or products
- Promote your page with social media posts, blog content, and press releases
- Use Google My Business to manage your business’s information
- Get verified on Google My Business and add a photo of your business with its logo
- Add the address, phone number, website, and hours of operation for customers to see
- Update any changes in store hours or location as soon as possible
- Create a list of social media accounts so customers can follow you on Facebook, Twitter, Instagram, etc
- Make sure all contact information is accurate: email addresses and phone numbers are correct and up-to-date
- Claim your store location on Google Maps
- Make sure you’re using the correct category for your business type in the search engine results page (SERP) listings, such as “Cafes” or “Bakery.”
- Check out the reviews section of your listing to see what customers are saying about you.
- Respond to any negative feedback by thanking them for their input
- Update your hours of operation
- Add photos to show off what you do, and make sure they’re high-quality
- Make sure you have a Google+ page that’s linked to your business’ website
- Take advantage of the “Send Message” feature for customer service requests or questions about products
- Optimize the information in your listing, including hours of operation and phone number
- Respond to reviews on Google or elsewhere online with a polite tone and constructive feedback
- Create a detailed listing with accurate business hours, contact information, and photos of the inside and outside of your business
- Use keywords in your description that people will search for when looking for businesses like yours
- Build a custom landing page on your website to direct customers who click on the “Visit Website” link from Google Maps directly to the correct page they want
- Get a photo of your storefront and upload it to the site
- Add a description of what you do, including any contact information you want people to have
- Share updates about special events or new products with followers
- Use the same name for all social media profiles so that they’re linked together
- Complete the profile information for your business, including hours of operation and phone number
- Update your address with Google Maps to make it easier for customers to find you
- Create a page for each location of your business, if applicable
- Make sure that all of the information in the list is accurate and up-to-date
- Make sure Google verifies your business
- Add a map to show customers where you are located
- Create a Google My Business account, which will allow you to update your information and respond to reviews in one place
- Upload photos of the interior and exterior of your business so people can see what it looks like before they visit
- Write a compelling description about why people should come to your store or restaurant.
- Add your address and phone number to the Google My Business page
- Make sure that you have a clear, high-quality photo of your storefront or office
- Include a link to your website on the Google My Business page
- Promote your business through social media by adding links to Facebook, Twitter, and other sites where you are active
- Optimization of Google My Business page for the best possible chance of being found by potential customers
- Add photos to your business listing so people can see what it looks like in person
- Use a professional picture of yourself or have someone make one for you if you are shy about putting your face on the internet
- Fill out all sections of the form, including hours, phone number, website address, and categories that describe what type of service or products you offer
- Check-in at least once every six months to make sure everything is up-to-date and correct
- Claim your business on Google My Business
- Upload photos of the interior and exterior of your establishment
- Add videos to show what it’s like to shop at your store or restaurant
- Add your business to Google My Business
- Claim your business on Yelp
- Get reviews from customers and other businesses in the area
- Create a Google Maps listing for directions to your store or office location
- Submit articles about your company online, including on Facebook, LinkedIn, and Twitter
- Add photos to your Google My Business listing
- Collect reviews on your Google My Business page
- Use the “Claim Your Listing” feature to show that you are the business owner and not an imposter.
- Optimize your Google My Business page
- Create a video for your GMB listing
- Add events to the calendar on GMB and promote them in social media posts
- Request reviews from customers who have purchased from you, then share these reviews with other potential buyers
- Respond to customer inquiries promptly and offer solutions when possible
- Add your business to Google Maps
- Connect your social media accounts with the account
- Make sure you have a precise and updated profile photo on all platforms
- Claim your listing in Search Console, which will allow you to monitor reviews and manage ad campaigns for free
- Share posts on social media that are related to your business or industry
- Maintain an active blog about what you do, how you do it, and why people should care
- Ensure all of the information on your website is accurate and up-to-date.
Conclusion
One of the most important aspects of running an online business is developing a reputation. If you’re not familiar with Google My Business, this article will provide some helpful tips to get you started optimizing your business profile for Google Maps and other search engines.
We can help you set up all these features on our website so that it takes only minutes every day to maintain everything instead of hours each week! Contact us today if you want more information or need someone to do this work for you.