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Google Search Console: The Ultimate Guide

Google Search Console: The Ultimate Guide

The SEO experts and digital marketers always hunting for new and useful SEO tools which help them to make their work simple. Moreover, these tools lead the clients to reach potential customers.

We can find too many tools that are available in the market for free or paid. Google Search Console is the most powerful tool that every business needs to launch SEO efficiently. Similarly, by using Google Search Console boosts your website’s SEO.

What does it mean?

How will the performance of Google Search Console be?

Therefore, we will discuss here everything relating to Google Search Console. However, either you are an expert or beginner can get all information regarding it.

What is Google Search Console?

Google Search Console is a free Google Platform. Furthermore, the webmasters can easily manage the search functionality of their website.

Moreover, it provides reports, tools, and other data through which the webmasters can fix errors, can improve the website performance, find spam issues, and also can make strategies to improve the search ranking.

Probably, the proper use of GSC can uplift your web ranking from poor to listing on the first page of Google. Due to this, the brands can get more visitors than before and can convert them to potential customers.

Why do we need Google Search Console?

  • For the unbeatable success of any website, the Google Search Console experience is most useful.
  • As we already know that to monitor the performance of the website in Google search results, we need GSC.
  • To confirm that Google is accessing your website content.
  • For the creation and monitoring of the content, which is the most engaging in search results.
  • I am submitting the new content for crawling.
  • You are removing the content which you don’t to display in Google search results.
  • Find queries that are responsible for displaying your site in search results.
  • The websites that are linking to your website.
  • Can get which queries are driving more traffic to your website.
  • To know whether your mobile site is giving the best performance on mobile search.
  • Your company contact information, product prices, and events, etc. are mentioned in the rich search results can figure.
  • Possibly, the proper use of GSC can uplift your web ranking from poor to listing on the first page of Google. Due to this, the brands can get more visitors than before and can convert them to potential customers. As GSC is framed with sections and subsections, that can get the visitor attention.

How to add a website to the Google Search Console?

    • Initially, sign in to your GSC or click on this link https://search.google.com/search-console/

    • Then you will be directed to “Google Search Console” page.
    • Go to ‘Add property’ appears on the top left corner.
    • Then select Add property where you need to add the ‘Domain name or URL’ of your website.

  • Now go ahead of verification.

Ways to verify your site:

HTML: You can upload an HTML file to your website.

HTML Code Snippet: You can upload simple small HTML code snippet like HTML tag to the section of homepage code.

TXT Records or CNAME: For your domain settings you can add TXT record or CNAME.

After finishing it go ahead of below steps.

Setting a preferred domain:

Here you can choose either WWW or a non-WWW version like ‘https://www.abcd.com or https://abcd.com.’ Depending on the version you choose your site will be displayed in the Google search results.

Setting your target country:

Google offers the users to set up the country that you want to target.

To do that it looks at the below phrases.

  • The address mention on your website.
  • Your ccTLD like co.in for India sites. Location of your server.
  • The language of your content is written. Country from which you are getting most backlinks.

Target International:

  • Below the search traffic select ‘International Targeting.’
  • Choose the country tab. Click target users.
  • In the drop-down box, select the country you target.

Linking Google Analytics with Google Search Console:

  • Select the Admin from Google Analytics.
  • Then choose the property settings.
  • Scroll down to get the Adjust Search Console then click it.
  • Now hit on Add.
  • Then scroll down to find your website after that select the checkbox.
  • Now select save. Google Analytics and Google Search Console successfully linked.
  • Then you get landing pages containing clicks and impressions.
  • Country-wise data with CTR, click, and impressions.

Checking security issues:

  • Select security issues.
  • See what Google says about it.

Adding Site map:

  • A site map is key for the large websites having thousands of pages.
  • Initially, we need to create site maps.
  • If you are working on word press with Yoast plugin, then you could have one.
  • If there is no sitemap, then set XML sitemap on Yoast by turning it ‘On’ appears below the General/Features.
  • Select ‘see the XML sitemap’ link that directs you to your sitemap.
  • If you are not using Yoast, then visit yoursite.com/sitemap.xml.
  • Then create a sitemap. Finally, submit a sitemap to Google.
  • The more information you provide on it, the better results you get.

How to use Google Search Console?

Search Appearance:

Search appearance will help you find how your website looks like especially in Google search results.

The GSC contains many tools in improving the data that users get about your site in SERPs.

Data Highlight:

This tool helps to create the required mark up, which enables you to implement the structured data.

If you have bulk pages, then it is somewhat difficult to write tags for all URLs separately.

In such a case, the plugin solution is the best idea.

Steps to use data highlighter:

Select ‘start highlighting.’

Select the content type by placing your URL in the popup window.

Then Google extracts your content selection; hence, you can highlight related data.

In the same way, highlight the images and texts that you want and their type.

Finally, publish it.

Accelerated Mobile Pages:

Especially for mobile users, the AMPs technique helps to launch super-fast pages.

Build the AMPs in WordPress after that the section of AMPs in Google Search Console will help you to find the problems in your implementation.

Rich Cards:

The rich cards are slightly similar to structured data. They are more attractive to mobile users.

However, you can find the information on rich cards along with possible problems.

HTML improvements:

GSC of it reports the problems while Google is crawling and indexing your site.

It includes:

Duplicate/short/long/missing title tags. The content for which Google is unable to index. Long/short/duplicate meta descriptions.

Internal Links:

Make no mistakes using useful internal links.

Most of the users will use internal linking in the wrong way.

However, to eradicate this problem, Google Search Console has fantastic features.

Yes, it shows the exact pages that you need to add internal links.

To do that first of all go to internal links in GSC sidebar.

Probably, it generates a report having several internal links directing to each page of your site.

Benefits of Google Search Console

  • GSC will inform you about your online content to Google.
  • Without GSC, it is not possible to find your website on simple search by the users.
  • Once you have taken down your content from your website, then GSC will enable you to remove that content from Google search index.
  • The most noteworthy thing is that it helps that broken links will not irritate your site visitors.
  • Similarly, the GSC will let you find which search terms are getting more traffic to your website. Due to that, you can optimize your website by placing relevant keywords.
  • Mostly, it will inform you about the spam and malware issues of your website.
  • Google protects your business by generating such type of warnings.
  • Finally, whether the details of your product are getting results or not will be informed by GSC.

Conclusion

From above all, we can say that Google Search Console is the only tool that all business brands should make use of it to drive successful results. Therefore, in this article, you can find everything about GSC. The GSC is most helpful in making the most effective search engine optimization. However, that gets the continuous engagement of the audience.

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