skip to Main Content
+919848321284 [email protected]

Google Tag Manager: 50 Advanced Google Tag Manager Tips Every Business Should Know

Google Tag Manager: 50 Advanced Google Tag Manager Tips Every Business Should Know

While discussing the adding and tracking of events to the tagged program and when analyzing the program, it is not easy to create the event in the Google Tag Manager through which the event is sent to Google Analytics. Google Tag Manager is the tool that is available for free in the category of Google Marketing Platform, which enables the users requiring no developer skills in executing the marketing code and snippets of the javascript code, especially on the website that is not necessary to edit any part of the business website.


Advanced Google Tag Manager Tips

1.Tracking the page views of the website:

The Google Tag Manager needs to have some particular knowledge, and any business should concentrate on tracking the website page views over Google Tag Manager.

2.Crawling for Google Tag Manager:

Make sure to have the base container code that appears on each page of the website, and that enables you to do heroic marketing.

3.Finding the unique element:

One should need to submit the form and wait until finding the submission message.


The creation of Google Tag Manager is necessary by selecting the element visibility from variable trigger types.


The handling of event interactions and select the HTML elements the jQuery is required.

6.Google Analytics implementation:

The eCommerce projects are finding more than 2,00,000 transactions through the implementation of Google Analytics.

7.Clicking Stream Data:

Google Tag Manager can be used in tracking each click interaction on the website that requires no involvement of development partners.


To make yourself confident with your work done in Google Tag Manager, test everything you do.

9.Track page views of a single-page website:

To track the single-page website, the required code should be loaded once, and during the user session, that page should not be reloaded.

10.Test & Release:

The tag configuration should be tested to find the improved result over Google Tag Manager.

11.No Double Tagging:

delete the old Google Analytics code when you finish the execution of the new GTM. If you are failed in removing the hard-coded corresponding tags that are deployed via GTM, then it projects to have the analytics data inflation.

12.Leverage Environments & Workspaces:

Use the idea of QA and also testing when you have the workflow of multi-tiered development.

13.Creates the script loader for the GTM library:

To load the library of Google Tag Manager container for the GTM container ID over Google servers, JavaScript snippet builds the script element.

14.JavaScript snippet should be inbut can be (almost) anywhere:

The most recommended thing is that you can place the JavaScript snippet in the head as it can also be used anywhere.

15.Scroll depth and time spent event:

Along with sending valuable data to Google Analytics, it also helps in sorting the issue of data accuracy.

16.Social sharing event:

Distribute the content on certain social media channels by following the repurposing and advertising strategies.

17.Dropdown list selection event:

Implement the drop-down listing selection of the event to find the progress of the website.

18.Comment event:

Set up a significant and useful option to identify which blog posts have massive comments.

19.Sign up event:

Make sure to assign the traditional button click event that let the audience to sign up for the event.

20.Make (Semi-)Permanent Changes:

It is necessary to experiment, hypothesize, execute the permanent changes in your work.

21.Track mobile applications:

The most important things are one can track mobile applications over iOS and Android.

22.Track File Downloads:

Set up the tracking of file downloads in Google Tag Manager, where Google Analytics can not track out of the box.

23.Track (Offsite) File Downloads:

Add the Google Analytics tagging alone that enables the businesses to send links to files to the leads or customers through emails and share those links on social media channels.

24.Track Outbound Clicks:

Create the auto event variable on Google Tag Manager to hold the hostname of the links clicked.

25.Implement Google Analytics Standard Ecommerce features:

The implementation of Standard Ecommerce features on Google Analytics helps drive business growth.

26.Track button clicks:

Any business can track the add to cart, buy, search, and other buttons using button clicks.

27.Track clicks of social buttons:

Track the third party sharing plugins that are not possible with default click triggers.

28.Track affiliate link clicks:

When you are doing affiliate marketing on the website, then you can track the affiliate links.

29.Track form submissions:

Make sure to use the 6 Google Tag Manager form submission tracking techniques.

30.Track form abandonment:

Track the form abandonment when all forms are not supported in GTM.

31.Remarketing codes:

Install the Facebook pixel and Google Ads remarketing codes to launch the effective ad campaigns.

32.Install the multiple Facebook Pixels on the same page:

Make sure to execute the Facebook pixels that help to scale the ad campaign’s success by obtaining the traffic.

33.Implement dynamic remarketing:

Any business should enable the advertising features in the Google Analytics account that is linked to the AdWords account where the Dynamic Remarketing can be executed.

34.Configure a remarketing campaign in AdWords:

The configuration of Google Tag Manager helps in collecting the dynamic information that can be used in remarketing the ad campaigns.

35.Use Workspaces:

Make use of workspaces in Google Tag Manager in creating several sets of changes in the GTM container.

36.Nested variables:

The Google Tag Manager can help the businesses using the nested variables like variables within variables.

37.Merge GA & CRM Data:

The B2B leads more often to know how significant the analytics and CRM data and this can be made easy with GTM that adds both at a single place.

38.Leverage a Data Layer:

Use Google Tag Manager to leverage the data layer that fits into the web technology.

39.Measure Scroll Depth:

Measuring the scroll depth is possible over GTM that enables us to find the engaging content and display the matched searcher intent content.

40.Monitor Pogo sticking:

Scale how long the visitors are spending on landing pages organically before a bounce back to the SERPs.

41.Store both the Version ID and the GTM Container ID as custom dimensions:

The storing of both the version ID and Google Tag Manager Container ID as the custom dimensions help in troubleshooting.

42.Update Metadata:

Use Google Tag Manager to update the metadata, titles, canonical tags, etc. where you can execute the JavaScript.

43.Implement Structured Data:

Use the Google Tag Manager to insert the JSON-LD structured data into your business website dynamically.

44.Chrome Extensions:

The Chrome extensions for Google Tag Manager helps in catching the bugs faster, deliver fast results, etc.

45.Configure Analytics for Web Apps:

When any business works on executing the dynamic web applications, then the configuration of analytics for the web works better.

46.Measure Video Engagement:

It is the evergreen aspect of digital marketing, which can be measured by using the Google Tag Manager.

47.Measuring Adblocking Traffic:

To identify how many website visitors are using AdBlockers on any business website.

48.Close with Personalization:

While using Google Tag Manager, any business brand can find the solutions over website personalization.

49.Create Flexible Lookup Tables:

Anyone can create the lookup tables by using the Google sheets by using the import functionality of Google Tag Manager.

50.Digital marketing script tags:

Build the digital marketing script tags which native for Google Tag Manager.

Final Words

The above-mentioned GTM tips will let the business to understand the performance of conversions by using the conversion tracking. Moreover, you can set up the events, driving conversions for clients, and reaching the business objectives.

Leave a Reply

Your email address will not be published. Required fields are marked *

Contact Us
close slider
[contact-form-7 404 "Not Found"]
Back To Top