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50 Influencer Marketing Statistics Marketers Should Know in 2022

50 Influencer Marketing Statistics Marketers Should Know In 2022

Influencer marketing is a new invention in the present era of marketing, especially over social media channels like Instagram, Facebook, and YouTube, etc. When it comes to celebrities, this title apt to movie stars, but now influencer marketing is the celebrity of the global market where the influencers play a vital role in the business branding by offering sales conversion. The influencer marketing statistics will let the marketers to understand the consumer performance over influencers influencing strategy. The social media influencers are the trending celebrities who had millions of followers or fans whoever. The significance of it can be known through the below mention influencer marketing statistics.

Influencer Marketing Statistics

  1. 84% of marketers say that influencer marketing drives more customers than compared to any other.
  2. More than 93% of marketers use influencer marketing.
  3. 71% of marketers say that active collaboration with influencers results in the most effective influencer marketing.
  4. Engagement is the measuring metrics for 89% of marketers to find the success of the ad campaign.
  5. 35% of marketers agree that influencer marketing improves Return on Investment (ROI).
  6. 87% of marketers wish influencers to upload the content of their own.
  7. More than 93% of influencers use Instagram for marketing.
  8. Influencers on Facebook influence the 19% audience in making buying decisions through the upload of posts from apps and websites.
  9. The celebrity influence works on only 3% of consumers to make a buying decision.
  10. Twitter influence only 2% of customers to make a purchase decision as it is the least influential social media channel.
  11. 84% of micro-influencers costs below $250 per sponsored post.
  12. Almost 97% of influencers costs below $500 for the sponsored post.
  13. 39% of business brands are planning to increase their budget on influencer marketing.
  14. Influencer marketing lets businesses earn $18 per each dollar they spend on the promotion of their brand.
  15. 86% of companies use influencer marketing for brand awareness.
  16. Through influencer marketing strategy, the brands reach 74% of the target audience, 67% brand advocacy improved, and increasing 46% of sales conversion.
  17. 16% of marketers find direct sales through influencer marketing.
  18. By 2022 the influencer marketing industry may reach $5 to $10 billion.
  19. 42% of marketers boosted one-time influencer marketing campaign tactics to ongoing strategy.
  20. 1 out of 5 businesses spending more than half of their budget on influencer marketing.
  21. 8 out of 10 customers buy something after watching the influencer recommendation.
  22. Instagram is the most influencer marketing platform, and almost 87.6% of businesses launch influencer ad campaigns on Instagram.
  23. 37% of business brands use YouTube influencer marketing platform for the promotion of their brands.
  24. More than half a million influencers choose Instagram as the only channel of influence.
  25. 81% of Instagram influencers in between 15,000 to 100,000 followers on average.
  26. Marketers show interest in hiring the influencers have the followers in between 10,000 to 100,000.
  27. The influencers on Instagram upload 25% of fashion-related sponsored posts from brands.
  28. Almost half of the brands in partnership with influencers for long-term campaigns.
  29. 73% of business brands allocated their marketing budget on influencer marketing.
  30. 74% of marketers want to find sales conversion through influencer marketing.
  31. 76% of businesses concern for ROI while hiring influencers.
  32. 8 in 10 most influencers for teens are YouTubers.
  33. YouTube influencers are driving 17X more customer engagement than movie celebrities.
  34. The emotional attachment of YouTube influencers generates 7X more engagement than other stars.
  35. 27% of influencers are motivated through financial compensation from business brands.
  36. 25% of marketers share business objectives with influencers.
  37. 14% influencers work with brands as they pay well for brand promotions.
  38. 52% of influencers say that influence on key topics is the main reason to work with brands.
  39. Businesses find 22% of cite sales conversion through influencer marketing.
  40. 65% of influencers are expecting more compensation from marketers.
  41. Micro influencer generates 6.7 times more engagement than influencers.
  42. 54% of retail sites customers buying products through influencer marketing.
  43. 25% of customers buy the products recommended by the influencers having more than 1 million.
  44. 53% of micro-influencers say that they never use paid promotion with their content.
  45. 78% of respondents say that they are planning to spend below 10 hours on influencer campaigns.
  46. 22% of marketers use fans and customers as their brand influencers.
  47. Almost 93% of businesses use social media influencers.
  48. 65% of consumers find new products or brands through influencer marketing.
  49. 40% of Twitter audiences buy something directly through influencer tweets.
  50. 31% of the audience recommend influencers to their family and friends at least once per week.


Though influencer marketing has huge demand in the market, most of them are expecting more compensation, and it has become a tough carrier for businesses to continue. In the same way, the micro-influencers fulfilling the influencer marketing dreams of a small scale to large scale businesses within affordable prices. The above-mentioned influencer marketing statistics will let you sketch the business strategy.

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