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Landing Page Checklist : Landing Page Best Practices, Guidelines & Tools

Landing Page Checklist : Landing Page Best Practices, Guidelines & Tools

When you are in the digital marketing world, then you need to adopt the set of digital marketing concepts that includes the marketing vocabulary that one should need to be on the competitive edge of the marketing industry. The excellent landing pages must be designed that fit for the digital marketing strategy. Most businesses think that the creation of a landing page sounds so simple, but it is not, and in the same way, one should need to concentrate on building a useful landing page that requires lots of research. This can easily let the businesses find the lead conversions and improve the Return on Investment (ROI).

Most of the marketers are much excited in using the methods such as pay per click, social media marketing, search engine optimization, etc. when you are already in touch with the SEO you can make effective use of launching landing pages for your website through which you can easily find the potential leads.

What is a Landing Page?

A landing page is a page on the website that lets the visitors take a specific action, which means that the web page can be the follow up of the promises that you mentioned in your website content. This is the medium through which you can let your website visitors become your customers or leads. The launch of landing pages can benefit you in making the trade, providing information or deal, getting the contact information, and proving the special offers, etc.

Landing Page Checklist

Landing page purpose:

The landing page can be used for generating potential leads, introducing the business brand to others, making email ids, etc. Depending on the purpose of launching your landing page, one can get a better idea of designing the landing page that grabs the visitor’s attention.

Optimization of landing page:

Responsive designing of the landing page is the primary element that we need to consider while creating the useful landing page, and this type of landing page can be fit in any kind of device through which the visitors can find a better user experience.


The content or text of the landing page is the most significant one that we need to concentrate on establishing the first landing page for your website. The use of fancy style or suitable fonts, which can be professional, will show a significant impact on user readability.

Call-to-Action (CTA):

Call to action either may be image or text that reminds the website visitors to take the particular work. It should be useful, which can let your business reach your targeted activity.

Compelling headlines:

Delivering the right headline for your landing page is necessary to direct the visitors to click on call to action and become conversions.

Adding logo and link to home page:

A logo helps the visitors to find the genuine landing page from the fake one because most of the visitors will come to the web page from social media channels. When you add a logo to the landing page, then you are projecting yourself as the legitimate online business.

Adding social media buttons:

Building the brand reputation through the build-up of social media profiles is essentials, and the social media profiles help in building brand authenticity.

Genuine testimonials:

The testimonials are an effective promotional strategy where any business should need to feature the existing customers who are most satisfied and gives their opinion through word of mouth.

Landing Page Best Practices

  • The landing page should contain the single link that means your page should not include the navigation links that you are mostly using on the homepage.
  • The headline of your landing page must be matched or relevant to your advertising content.
  • The content that you deliver over your landing page should be the one that the target audiences are looking for.
  • The usage of the most compelling call to action button on your landing page should influence your visitors to participate in the activity that you are intended in.
  • The sign-up form that you display at your landing page should be simple and practical that should not consume the visitor’s time.
  • Social proof of your business brand that can be defined through customer feedback, reviews, and social media posts, etc. These can build a brand reputation.
  • The email service providers may offer different landing page templates and marketing automation tools. This makes your work easy, but you need to be careful in getting the useful templates.
  • Highlighting the benefits of working or collaborating with your business brand on your landing page, and this can be the most useful source to find the customers.
  • Conduct A/B testing to conduct the different types of the same landing page that helps in detecting the better performing one.

Landing Page Guidelines:

Driving better results through a landing page is not magic to obtain. The construction and leveraging of the landing page are essential for any business to find growth.

Simple and effective:

The design of your landing should be effective and simple that can help the visitors not to confuse.

Adding videos and images:

The catchy headlines may not be sufficient to attract the visitors along with that the inclusion of images and videos is necessary to attract the audience and hold the audience engagement towards your website.

Delete navigation:

It is essential to remove the distraction on your landing page that may confuse the visitors, and then they quit from the page.

Mobile optimization:

Always mobile should be given priority while launching the landing page for your business website. Make sure to optimize the landing page that fits for all types of devices.


Launch the conversational landing pages by using the chatbots that can be used to improve the growth of the business.

Landing Page Tools

There are several landing page builders available in the market, but choosing the right one is confusing the businesses to explore their brand. Here we’ve listed the best landing page tools, which mean builders to help you.


It is one of the top trending builders in creating the best landing page, and this enables the drag and drop option for the users to use it in simple ways.


This offers an excellent interface for drag and drop activity, and it provides the modern design and fresh templates for your landing page.


HubSpot is one of the best marketing tools, and it enables its customers to access the set of tools and software that helps to improve business growth.


From more than 100 templates, you can build useful landing pages in minutes quickly.


It provides the number of features that are most required for the business, and the drag and drop builder offered by it is the most user-friendly feature. Moreover, it is the cheapest tool that can be afforded by any business.


It is the only tool that deserves to be one of the best for marketers in offering a bunch of marketing features.


While talking about this, we can say that it more than a landing page builder. Moreover, we can launch social content, running automation tasks and popups, etc.


It is one of the top trending tools for startups who are looking to invest in a low budget.


Besides the landing page builder, this can be used as the listed building and social building placeholder.


It is the data visualization tool and a heat map that can be used to know how the interaction of website visitors takes place with your landing pages.

Landing Page Trends

  • The designing of a landing page is the most significant and trending concept that everyone needs to concentrate on the construction of the landing page.
  • The audience attention ratio towards your business can be improved by removing the distracting navigation bars.
  • Splitting the screen into two or more columns can helps in attracting the visitors at a glance.
  • The delivery of craving headlines will be the most effective factor to influence your visitors to know what your website is about.
  • Hangout with mobile users is not to neglect, and this holds the active audience engagement.
  • The exploration of social media profiles can help better in building the brand reputation at the real-time audience.
  • Videos and images on the landing page can be the better customer driving options to find the conversions.


The launch of landing pages with effective search engine optimization (SEO) can help you reach your target audiences and find better conversions that you have never seen before.

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