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LinkedIn for Business: The Ultimate Guide to Publishing on LinkedIn

LinkedIn For Business: The Ultimate Guide To Publishing On LinkedIn

LinkedIn is one of the most popular social platforms for professionals. LinkedIn is an excellent place for people who are looking for tremendous opportunities for their career and also for brands and businesses for promotion. The complete guide to LinkedIn for Business is explained here.

Did you know?
[blockquote align=”none”]We can find 467 million LinkedIn users.[/blockquote]

Features of LinkedIn

Some of the essential elements of LinkedIn are

  • The home feed is the news feed that shows the posts recently published by the connections and by those who the user is following.
  • The profile shows the name, photo, location, and occupation of the feature. Various sections can be customized.
  • My Network is where the user can find the list of all who currently connected with him. Connections can add, and people can search for also.
  • Search is a dominant feature that allows searching for professionals, companies, and many more.
  • Messages can send to others, attachments, and photos can add to the Messages.

Why is LinkedIn great for Business?

There are many reasons why LinkedIn is excellent for promoting business. LinkedIn used by more than sixty-five million business professionals around the world. It is a unique place for companies to make new connections, generate leads, and build the brand.

This is the most used platform for business owners. Studies revealed that this platform could be a great place for product launches. It is also the best place to recruit new talent. This platform also allows publishing blog posts. Thousands of people will read the blogs, and this helps to increase credibility in related fields.

Here is how people can use LinkedIn as a market tool. A company page can be created to tell the story of the company, show products and services, and inform about updates to the followers.

The company page on LinkedIn can have a banner image that reflects the brand, can feature the descriptions and pictures of brands or services, YouTube videos, and status updates.

Best practices for publishing on LinkedIn

Before posting anything on LinkedIn, first, explore the platform. This platform is different from favorite blogs and company blogs. The audiences are different here.

There are executives, entrepreneurs, workers, people with vast experience are here, and the tone of the content you write should suit these valuable audiences. Search for the top posts by selecting the ’Pulse’ option and check how others are using the platform.

    • Choose the topic carefully. Write about specific areas in which you have experience. The content should show your expertise in the niche.
    • Do not cover too many topics in one post. Writing should be focused on.
    • Write in an authentic voice.
    • The content should not contain anything shocking, hateful, or unprofessional. It should be appropriate for the audience on LinkedIn
    • Express your opinions. The longer the posts, the more credibility you will build.
    • There is no word count limit to write LinkedIn posts. Long-form posts are the best to be received by the audience, and these contain at least three paragraphs.
    • For more engagement, upload videos, presentations, pictures, or documents as examples of your experience.
    • Before publishing the post on LinkedIn, let your colleagues, friends, or family members review or edit it.

Did you know?
[blockquote align=”none”]79% of B2B Brands completely rely on LinkedIn to generate qualified leads.[/blockquote]

How to Publish on LinkedIn

LinkedIn doe does not allow companies to publish long for posts using the organization name, but members can use the publishing platform to tell the story of the organization.

Publishing is not available for all members in all geographic locations. Free, as well as premium accounts, can access the publishing feature of the platform. Some guidelines should be followed to publish articles on LinkedIn.

The articles published will be publicly available and cannot share. Refer to the user agreement as LinkedIn has the right to suspend, terminate, or restrict the account if it violated.

After the member given the publishing capabilities, they can access the article publishing tool, which is available on the Homepage of LinkedIn. Click on ‘Write an article’ option located at the top of the homepage.

There is a Headline field where you have to write the headline of the article. If browser extensions are blocking the functionality, disable them. Place the cursor near the ‘Write Here’ filed and starts writing.

Images and videos also can be added for visual impact. After finishing writing the article, click on the Publish button. Confirm for publishing. The posts published on LinkedIn can share on Facebook, Twitter, also. Comments can be enabled or disabled for the business.

Businesses must add a call to action in their posts. Finishing the job with a compelling call to action increases post interaction, and it will have more potential reach. Ask people to comment or click a link that will provide more information about the business.

The call to action should align with goals in the company. Write captivating headlines. The headline should be clear and make the people curious to read the post. Address the concern of the clients to get more attention.

Have eye-catching images. Do not use too many pictures in the post that is not relevant. Only use the photos that you own rights. Include keywords, image credits, and others in the caption area.

The content should be readable and useful for the reader. Respond to comments and interactions. Using LinkedIn publishing for business irregularly is one of the best ways to grow the business.

Did you know?
[blockquote align=”none”]94% of B2B Brands will share their content on LinkedIn.[/blockquote]

LinkedIn Business Tools

LinkedIn Job Search

This tool will help the users to find the required job, and it will push the notifications and recommend the matched jobs if we are job seekers. If we want to hire, then it will recommend the high-quality profiles through location-based search.

LinkedIn Publishing

It enables the influencers and publishers to publish professional content, primarily through experts. This gives the unique identification of the list of top professionals.

LinkedIn Sales Navigator

It will provide potential sales by directing us to reach the exact customers by considering the sales metrics, and it will build a strong customer relationship.

LinkedIn Company Pages

To expand a particular company’s business branding, it will be the better medium to reach the targeted customers by launching the company profile page on LinkedIn. It helps to gain more engagement by clutching the real fans through regular updates.

LinkedIn Showcase Pages

It allows the users to elaborate on the brand name by creating their messages and segments to reach the targeted audiences. Also, the intended content can be shared with the relevant audiences.

LinkedIn Elevate

The visibility of the content that you shared on LinkedIn will be increased. The most effective content will reach the toe of the customers, which leads to building robust content delivery strategies.

LinkedIn Ads

Did you know?
[blockquote align=”none”]LinkedIn is getting 57% of traffic only from mobile.[/blockquote]

It allows us to set up our video ad campaign with our budget. The campaign on LinkedIn can reach more than 500 million users. The ad payment can be made either by considering the clicks or impressions. The ad campaigns can be stopped at any time when we want.

LinkedIn Lead Accelerator

By generating the relevant content and ad campaigns, the businesses can gain more leads to having higher sales while trading the products or services.

LinkedIn Sponsored InMail

It is most useful for B2B Brands to dispatch the most engaging ad campaigns and relevant content to the related customers beyond emails.

LinkedIn Talent Solutions

The insights and ideas that have been provided will let to have a higher revenue for our branding business.

LinkedIn API

By using this platform, we can get consistent companies, customers, and jobs that turn have strong relations and interactions.

LinkedIn Plugins

The code format of javascript has been provided to directly link the functionality of LinkedIn into our website as the plugins.

Did you know?
[blockquote align=”none”]By using the mobile app, the LinkedIn users will spend 26% of the time on LinkedIn.[/blockquote]

LinkedIn Mobile Apps

Everything can be accessed by using the LinkedIn mobile app as it very simple and easy to use at any time.

Small Business on LinkedIn

The presence of your business branding on it will be used to gain more followers, to have higher sales through marketing by delivering direct messages to the relevant audiences.


By considering all these factors, we can say that LinkedIn is the best promoting tool to reach the exact audiences with no fraud. This lets to have real-time sales with millions of customers.

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