As we approach 2024, marketers must stay up-to-date on the latest LinkedIn statistics to inform their social media strategies. LinkedIn, the world’s largest professional networking platform, continues to grow and evolve, offering new opportunities for businesses to connect with their target audiences, generate leads, and build brand awareness.
To help you navigate this dynamic landscape, we’ve compiled a list of 50 LinkedIn statistics that every marketer should know in 2024. These statistics cover various topics, from user demographics and engagement to content marketing and advertising trends. By understanding these insights, you can make data-driven decisions and optimize your LinkedIn marketing efforts for success in the coming year and beyond.
LinkedIn Statistics On Growth
LinkedIn has over 900 million users worldwide, with over 174 million in the US alone.
94% of B2B marketers use LinkedIn as a content distribution channel.
Sponsored InMail messages on LinkedIn have an average open rate of 52%.
91% of executives rate LinkedIn as their first choice for professionally relevant content.
LinkedIn generates 80% of all B2B social media leads.
59% of B2B marketers say LinkedIn generates leads that convert into customers.
92% of B2B buyers engage with sales professionals who are known industry thought leaders.
Video content on LinkedIn generates 50 more engagement than other types of content.
- LinkedIn has over 900 million users worldwide.
- 94% of B2B marketers use LinkedIn for content distribution.
- Sponsored InMail messages have a 52% average open rate.
- 91% of executives consider LinkedIn their top choice for professional content.
- 80% of B2B social media leads come from LinkedIn.
- LinkedIn generates 59% of B2B leads that convert to customers.
- 92% of B2B buyers engage with industry thought leaders.
- Video content on LinkedIn generates 5x more engagement.
- 50% of companies will use LinkedIn for employee advocacy in 2024.
- LinkedIn is the top platform for B2B content distribution.
- Posts with images receive 2x more engagement.
- LinkedIn users are 4x more likely to engage with video content.
- In 2024, LinkedIn will take over 50% of display ad spending.
- Weekly posting on a LinkedIn Page results in 5.6x more followers.
- Weekly posting also leads to a 7x faster-growing following.
- LinkedIn is the most trusted social media platform among users.
- 80% of social media B2B leads will come from LinkedIn in 2024.
- 61% of users consider LinkedIn a credible platform.
- The number of LinkedIn users is projected to reach 1 billion by 2024.
- 70% of LinkedIn users are likelier to buy from a company they follow.
- LinkedIn is the top platform for B2B lead generation.
- LinkedIn Pages that post weekly see 2x more engagement.
- In 2024, LinkedIn will account for a quarter of digital ad spending.
- LinkedIn is the most effective platform for B2B advertising.
- LinkedIn messaging has a 25% response rate compared to email’s 3%.
- LinkedIn InMail has a 300% higher response rate than email.
- 72% of buyers use LinkedIn to research vendors.
- 62% of B2B buyers respond to salespeople who connect with them on LinkedIn.
- LinkedIn is the top channel for B2B marketers to distribute content.
- 79% of B2B marketers say LinkedIn is an effective source of leads.
- 80% of B2B social media leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook.
- LinkedIn has a 7.2% visitor-to-lead conversion rate.
- LinkedIn content receives 9 billion impressions per week.
- LinkedIn posts with links have 45% higher engagement.
- 94% of B2B marketers use LinkedIn for content marketing.
- 61% of B2B marketers say LinkedIn generates leads that convert to customers.
- 80% of B2B leads from social media come from LinkedIn.
- LinkedIn Pages with complete Information get 30% more views.
- LinkedIn is the top platform for B2B marketers to distribute content.
- 79% of B2B marketers say LinkedIn is an effective source of leads.
- 80% of B2B social media leads come from LinkedIn.
- LinkedIn has a 7.2% visitor-to-lead conversion rate.
- LinkedIn content receives 9 billion impressions per week.
- Posts with links have 45% higher engagement on LinkedIn.
- LinkedIn InMail has a 300% higher response rate than email.
- 72% of buyers use LinkedIn to research vendors.
- 62% of B2B buyers respond to salespeople who connect with them on LinkedIn.
- LinkedIn is the most effective platform for B2B advertising.
- In 2024, LinkedIn will account for a quarter of digital ad spending.
- The Sunday scaries, a phenomenon where people feel anxious or overwhelmed at the start of the workweek, are common but can be overcome with strategies like practicing mindfulness, planning, and focusing on positive tasks.
Conclusion
these 50 LinkedIn statistics highlight the platform’s dominance in the B2B marketing space and its potential for lead generation, content distribution, and advertising. As LinkedIn continues to grow and evolve, marketers who stay informed and leverage these insights will be well-positioned to succeed in 2024 and beyond. By understanding the platform’s capabilities and best practices, businesses can effectively reach their target audience, build their brand, and drive growth in the digital age.
While LinkedIn offers many opportunities, it’s also worth noting, it’s essential to approach it as part of a broader, integrated marketing strategy that considers other channels and tactics. By taking a holistic approach, businesses can create a cohesive and effective marketing strategy that delivers results and drives success in the ever-evolving digital landscape.