Mobile Marketing is a powerful tool for businesses to reach their target audience and will continue growing. In this blog post, we’ll talk about the latest trends in mobile marketing and predictions for 2024. Read on to discover what’s next and help your business stay ahead of the curve!
Mobile marketing has changed quickly over the past few years. It’s not just about getting people to download an app anymore. The key is providing a seamless experience that takes advantage of all the features on your phone, which are constantly changing and evolving. What are some mobile marketing trends for 2024? How do you get started with mobile marketing?
Mobile Marketing Trends and Predictions for 2024
- Mobile will be the dominant channel for all marketing activities
- Automated marketing will become more prevalent, with chatbots and AI taking over mundane tasks
- Marketing budgets will shift from traditional media to mobile channels as it becomes increasingly challenging to reach consumers through TV, radio, print ads, etc.
- More marketers are expected to adopt a “mobile-first” approach because tracking performance on these platforms is more accessible.
- Mobile marketing will be used by more than half of all businesses
- More companies will invest in mobile advertising
- Apps such as Instagram and Snapchat will be used to promote products or services.
- Users will spend less time on their phones because they’ll have other devices to do the same.
- Mobile advertising will account for the majority of all online ads
- People will install ad blockers on their phones to avoid intrusive mobile ads
- Brands will use chatbots to engage with customers and provide personalized customer service
- More brands will start using QR codes as a way to promote their products or services
- Mobile will be the dominant communication channel
- The number of smartphones in use will grow to 2 billion by 2024
- In 2024, over 1/4th of all web visits from a mobile device will come from a tablet
- By 2024, there will be more than 10 billion connected devices and sensors globally, with 5-10% being wearables
- Some industries are projected to see as much as 30% growth due to mobile marketing
- People will be more aware of the risks and dangers of their mobile devices
- Mobile marketing will grow in complexity and sophistication
- There will be a greater emphasis on data security, especially for sensitive user information such as banking details or medical records
- Data breaches and hacks will continue to happen, but there may be better ways
- The use of location-based marketing will increase dramatically, with many retailers using it to offer discounts
- People will be more aware of the risks and dangers of their mobile devices
- Mobile marketing will grow in complexity and sophistication
- There will be a greater emphasis on data security, especially for sensitive user information such as banking details or medical records
- Data breaches and hacks will continue to happen, but there may be better ways
- The use of location-based marketing will increase dramatically, with many retailers using it to offer discounts
- Mobile marketing will be more personal and targeted
- There will be a greater emphasis on customer engagement
- More companies will use mobile as the primary channel for customer service
- Mobile advertising spending is expected to exceed $150 billion by 2024
- More than 2 billion people will use a smartphone in 2024
- There will be 200 billion dollars spent on mobile marketing by 2024
- The number of IoT devices connected to the internet is expected to reach 30 billion by 2024
- Mobile devices will be the primary way to access the internet
- Voice commands and artificial intelligence will replace keyboards for typing
- There will be more mobile-only businesses than desktop-based companies
- The average person’s attention span on their phone is 8 seconds, so content needs to be short
- Mobile marketing will be more intertwined with the customer journey
- The mobile experience and user interface will improve
- Marketing messages on mobile devices will become more personalized to the individual’s interests and preferences, known as “micro-moments.”
- There will be a shift in how brands engage with consumers on social media platforms such as Twitter, Instagram, and Snapchat by using video content exclusively or changing their posting frequency to once every few days instead of multiple times per day.
- Mobile advertising will account for 47% of all digital ad spending by 2024
- By 2020, mobile phones and tablets will overtake desktop and laptop computers in total internet usage time spent
- By 2021, there will be 1 billion people who only use their phones for internet access
- In 2024, more than 50% of the world’s population is expected to have a smartphone
- Mobile will continue to grow as consumers’ primary way to interact with companies.
- Consumers will be more sensitive to mobile ads and less tolerant of poor-quality ads.
- QR codes in marketing campaigns may increase while physical coupons decrease.
- More businesses will start using location-based advertising and other tactics to target customers based on where they are at any given time.
- Mobile marketing will become more personalized.
- Voice search will be the dominant form of interaction on mobile devices
- Privacy concerns with location tracking will continue to grow
- More brands are investing in AI-powered chatbots
- Marketers are catching up to the shift toward video content
- Mobile marketing will be the most effective way to engage with customers
- The majority of people will own a smartwatch, and marketers will target those devices
- Virtual Reality technology will become more popular as a viable marketing tool
- Marketers will invest in Artificial Intelligence and Machine Learning software to make their lives easier
- Mobile will account for more than 50% of all internet traffic
- Apps with in-app purchases will be the most popular type of app on mobile devices
- Virtual reality and augmented reality headsets will become more affordable and widely used, leading to new ways to interact with mobile devices
- Voice recognition software such as Siri and Alexa will continue to grow in popularity, but translation software like Google Translate is expected to remain a niche service
- Social media networks such as Facebook and Twitter are predicted not only to survive but also thrive, given their ability to adapt quickly
- Mobile Marketing will continue to grow at a faster rate than other media
- The number of mobile-only Internet users will increase by 30% by 2024
- More people will start using their phones for voice searches rather than typing in keywords or phrases into the Google app on their phone
- Apps that are used primarily for video content (like YouTube) will see an increased use among smartphone users
- Mobile will account for more than 50% of internet traffic
- Brands will use mobile to increase customer loyalty
- The average person’s mobile device usage is expected to be 3 hours and 43 minutes per day by 2024
- People are predicted to spend $5 trillion on their phones in 2024
- Mobile marketing will be more personalized
- More brands will invest in mobile-first strategies
- There will be a rise of chatbots that are integrated into the phone’s operating system
- Consumers will use their smartphones to make purchases more often than they do with desktop computers
- Mobile marketing will be more personalized
- Location-based services will become increasingly popular, with people opting to receive messages about promotions and deals near them.
- People will spend less time on social media sites like Facebook and Snapchat because of the prevalence of mobile games.
- More businesses will adopt a “mobile-first” strategy by designing their websites for smartphones before making them accessible to computers.
- Mobile devices will account for more than half of the world’s internet traffic by 2020
- By 2024, mobile commerce will be a $4 trillion industry globally.
- By 2024, 85% of all online purchases will come from mobile devices.
- Mobile advertising will be a $100 billion industry
- A new generation of mobile-first consumers will emerge and change the way we think about marketing
- Voice assistants like Siri, Alexa, and Google Assistant will become more integrated into our lives as they learn to understand us better
- Marketing on social media platforms such as Facebook and Instagram will continue to grow in importance for brands.
Conclusion
The mobile marketing world is changing rapidly; keeping up is hard. New apps are being developed every day, and new devices come out constantly, making the landscape even more challenging for marketers who want their content in front of potential customers when they’re on the go.
We can provide consultation services if you need help figuring out how best to reach your target audience with a mobile strategy that will work in 2024 and beyond. Contact us today!