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50 Online Reputation Management Statistics That Every Business Owner Needs To Know

50 Online Reputation Management Statistics That Every Business Owner Needs To Know

We all know how significant the online reputation for any business is. Either it may be a positive or negative reputation that can build the marketing kingdom or ruin. At the same, it is more difficult for businesses to reach the client or customer expectation as all are not the same mindset. Here is the list of online reputation management statistics that can be considered as reviews to help you understand why you need to consider reputation first.

Online Reputation Management Statistics

  1. 85% of customers believe brands depending on online reviews just as personal recommendations.
  2. 49% of customers look for a 4-star rating before they buy any product or service.
  3. Customers read 7 reviews on an average before buying the products from any business.
  4. 74% of customers show more interest in brands having more positive reviews.
  5. 1 to 2-star reviews fail to make 86% of prospective customer conversions.
  6. 95% of business brands are using social media for recruiting process.
  7. 73% of companies believe that LinkedIn is the most effective job portal for finding highly qualified leads.
  8. The customers mention business brands on an average of 90 times per week.
  9. 71% of customers more likely to purchase the brands that respond to the existing reviews.
  10. 40% of consumers get a response from the companies after leaving the review.
  11. 25% of consumers written negative reviews and 66% for positive reviews about the bands.
  12. 68% of customers raise the question about the authenticity of reviews about the businesses.
  13. 53% of consumers prefer a business that has less than 4-star reviews.
  14. 58% of customers prefer the local businesses based on reviews where recency of reviews is most significant.
  15. In between 18 to 34 aged, customers spend 33% more time reading online reviews than the average person.
  16. Before buying any product or service, the customers spend 13 minutes 45 seconds on reading reviews.
  17. 77% of customers consider that the reviews that are older than 3 months are irrelevant.
  18. The consumer reviews on Google search shows 7% of the influence on the search ranking of businesses.
  19. 74% of people contact businesses after seeing customer reviews of their website.
  20. Google is controlling 77.98% of the search traffic of desktop, whereas Bing is at 7.81%.
  21. 60% of customers say that negative reviews about the brands turn them away.
  22. Wikipedia ranks top being on the front page of Google for more than 50% of all keywords.
  23. Marketers who prefer blogging receives 13 X more positive Return on Investment (ROI).
  24. 58% of business executives believe in addressing Online Reputation Management, but only 15% do anything.
  25. 84% of marketers say that building trust is the primary aspect for marketers in the future.
  26. 78% of consumers trust brand on peer recommendations, and only 14% trust advertising.
  27. 41%of business brands that have a negative reputation will show an impact on the loss of brand value and revenue.
  28. 86% of consumers pay for the business brands having more reviews and ratings.
  29. 80%of college admission offices are in the use of Facebook for applicants.
  30. 50% of potential sales of businesses are lost as the customers unable to find the information they need.
  31. Due to poor customer service, 89% of customers stopped purchasing from online stores.
  32. 17% of customers recommend brands though it provides slow services but effective solution.
  33. To make buying decisions, 74% of customers depend on social media.
  34. 61% of customers have a good opinion about brands when they provide excellent mobile experience.
  35. The mismatch between reality and buzz creates 80% of brand damage.
  36. On Google, more than 1 Billion brands keywords searched per day.
  37. 8 out of 10 online users in the U.S say that negative online information will let them change their minds while making buying decisions.
  38. 90% of consumers look at the 1st page of the search engine to form the impression.
  39. Google plays a vital role in controlling the 92%of search traffic.
  40. 51% of businesses say that unsubstantial negative reviews are damaging their brand.
  41. 1 in 3 businesses says that negative content shows a huge impact on damaging their brand.
  42. 70% of customers avoid buying the products or services from the company if they don’t like it.
  43. 46% of business brands worried or damaged by negative press coverage.
  44. 31% of companies consider that negative social media posts project a higher reputation threat.
  45. The damaging content costs 1 in 20 UK businesses more than £500,000.
  46. 97% of customers are searching online for local businesses.
  47. 87% of customers look for comparison shop for each purchase they make.
  48. 70% of employees are in the use of social media to screen candidates.
  49. 40% of customers consider the reviews if they are written within two weeks.
  50. Due to lack of time, 50% of local marketers can’t make effective strategies for online reputation.

Conclusion

Instead of launching massive ad campaigns, let your customers find a better buying experience at your brands. The campaign buzz can create a contemporary reputation, but the authentic service to the customers can build a long-lasting brand reputation along with real-time sales.

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