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Pinterest Marketing: The Ultimate Guide

Pinterest Marketing: The Ultimate Guide

It is not surprising that businesses and brands are using social media to market their products and services. Facebook and Twitter are not the only best tools for selling online. There are other equally practical tools, such as Pinterest. This is an Ultimate guide for How to use Pinterest for Pinterest Marketing.

This bookmarking tool is slowly becoming a hot favorite for many businesses for marketing. There is an increase of more than twenty-five percent in the account of the Pinterest of companies in just a year.

There are more than seventy million total users, and this is a very valid reason for anyone to join Pinterest.

Sign up for a business account of Pinterest to get the maximum benefits. Having a business account can help you get these –

  • Different service terms and separate guidelines for commercial users
  • Educational marketing tools to understand and maximize the effectiveness
  • Access the Pinterest Analytics feature to track which strategies are working and make changes to the marketing strategies.
  • Pinterest also promises to introduce new tools for business accounts

Getting Started with Pinterest

Pinterest allows having two types of accounts. One is the beginners, and the other is the business account.

Set up the personal profile first and then continue to set up the business profile.

If you have a particular account, log into it and go to the business conversion page.

Enter the business name and use some keywords. Select the business category and enter the URL of your website.

Did you know?

 Out of 70 million Pinterest users, 40 million users are active on Pinterest. 

Add a picture, write the description, include your website URL, and also link with Twitter, Facebook, or Google+.

Creating the perfect Pinterest helps to get more traffic to your website. Understand about pins and boards.

The content you share on this platform referred to as Pins.

Boards are how the content Organized. Before pinning, boards are needed to create.

For creating the Pinterest board, go to profile and click on the Create board Button that appears in red.

Name the board and enter the description. Also, select a category. Keep it secret so that only you can use it.

Add contributors so that they, too, can contribute pins that appear on the profiles of both.

Click create to end the process, and you are now ready to add pins.

To add pins, go to the board and click the add pin button. Choose from the web or the computer.

Follow the instructions and add the description. Pins can be attached to mobile apps also.

Open the profile tab and click the plus button.

Photos from the mobile phone can add to Pinterest.

The pins must include an image or video.

Re-pinning means adding the pins of other Pinterest users to your board.

Re-pinning helps to be active on the platform if you have nothing to share.

Browse through the home feed to find a relevant pin to your business.

Types of Rich Pins

Rich pins contain more information on an image; click on a link and the description. There are different types of Rich Pins.

Place pins contain the phone numbers and addresses and are perfect to e used by restaurants and other similar businesses as a map created.

Article pins are text pins with images.

Product pins allow shopping via Pinterest. These Pins show from where to buy the product, the price of it, and using these Pins is a great way to convert into a purchase.

Recipe pins allow adding any recipe to the site. These show the ingredients, cooking times, etc.

Movie pins show the details or movies – the release date, rating, director, and the actors.

The app pins word only in limited places and with iOS apps and allow share and download apps directly.

Why Pinterest for Business?

Pinterest is an excellent platform for business to market their products. Pinterest pins can help to increase awareness, get more traffic for blogs or websites.

It can get new leads and boost sales. Pinterest is the most massive traffic driver, and multiple generations are using the platform.

It is one of the fastest-growing websites. Studies proved that this platform is very efficient at generating leads compared to other platforms such as Twitter.

Did you know?

 Out of 70 million users on Pinterest 40 million users from the US and remaining 30 million people are from other Countries.

Whatever the type of business, this platform should be used to it converts more audience into buyers.

It drives more traffic and gets more inbound links. User engagement is very high on Pinterest, and this integrated with Facebook profiles, etc.

SEO Tips for Pinterest

Choose the name that is SEO friendly. Optimize the profile with relevant details, company logo, etc. Set up a board to share pins.

    • Link website and Pinterest to send people to the site.
    • Set goals for using Pinterest for business marketing. This platform can be a great lead generation tool.
    • Choose the right topic for your pins by using the guided search, engaging with promoted pins, and exploring issues to launch effective Pinterest Marketing.
    • The optimal aspect ratio of the pin is 600 x 900 pixels.
    • Use multiple colors to make the pins more attractive and get repined.

Did you know?

 Pinterest has 150 million active users Globally. 

  • Rather than pushing commercial messages, pins must be or some value to the audience.
  • Pin frequently
  • Measure the performance
  • Include text as an overlay to get ranked well.
  • Grow flowing by inviting relevant Pinterest influencers.

Pinterest is becoming the most useful and profitable channel for marketers. With its large number of users, it can be an excellent alternative to Google or Facebook. Pinterest Marketing is going viral day by day.

Best Pinterest Tools

Pinterest is a helpful add-on for your websites from where you can easily do Pinterest Marketing. It will help make sure that the strategy you are implementing works. Let us discuss some Pinterest Tools that help you to target successful Pinterest Marketing.

Pinterest scheduling and dashboards

Tailwind:

Tailwind can only use for Pinterest and Instagram. The main feature is to schedule posts on Pinterest and Instagram. And analytics to track your Pinterest activity.

Viraltag:

The main feature, you can schedule images on Pinterest, Twitter, Instagram, Tumblr, Facebook, and Linkedin. To simplify the sharing of visuals, It integrates with Canva, Dropbox, Flickr, etc.,

ViralWoot:

It is formerly called Pinwoot. You can schedule posts on Pinterest and Instagram. It helps you find Pinterest Influencers.

Coschedule:

Coschedule lets you schedule posts to Pinterest, Facebook, Tumblr, Google+, Twitter, Facebook, Linkedin, and Instagram.

It is easy to use editorial calendars to let you view all updates in one place.

Broadbooster:

Broardbooster makes it easy to contribute to other group boards and manage your group boards. It lets you schedule pins to Pinterest.

Tools for growing your community

Pinvolve:

It takes your latest pins, Instagram photos, Facebook posts, and displays them on your Facebook page. And it automatically shares your Pinterest pins on Facebook.

PinAlerts:

It takes your latest pins, Instagram photos, Facebook posts, and displays them on your Facebook pages. And another feature automatically shares your Pinterest pins on Facebook.

PinGroupie:

A Directory of Pinterest group boards that helps you quickly and find group boards in any category.

Loop88:

This Pinterest tool connected Pinterest influencers-those with first followers and engaged audiences with advertisers and brands who want to share their message on Pinterest.

Pinterest tools for your website

Digg Digg WordPress Plugin:

It’s a great benefit to have the natural way for readers to share to Pinterest. This plugin inserts social share links at the top or bottom of each post.

SumoMe Image Sharer:

SumoMe Image Sharer helps you to display pin It button along with other share buttons on any website. The image sharer button makes it easy for visitors to share images on the site and blog to Pinterest, Facebook, Twitter, and Yummly.

Pinterest Widgets:

Pinterest Widgets creates buttons and widgets that you can add to your website or app. There are five types of widgets. They are: Pin It Button, Follow Button, Pin Widget, Profile widget, Board Widget.

Image creation tools

Pinstamatic:

It builds the image automatically for you; then, you can share immediately to Pinterest. By using Pinstamatic, not only quotes and website screenshots, you can post sticky notes, music clips, map locations, Twitter profiles, latest Tweets, calendar dates.

Share as an image:

Share as image lets you build a picture from a text. The goal of the app is to provide a way to insert photos into conversations instead of just URLs. As the image is the primary source for Pinterest Marketing makes use of this tool.

Canva:

Canva has a readymade Pinterest template s with preset dimensions to help you quickly create images for Pinterest and other social media.

Stencil:

The main feature is to add quotes easily to your images within the tool. It access 850,0000+ background images, 200,000+ icons and graphics.

PicMonkey:

It has to create or edit engaging visual content for Pinterest and other social media channels in minutes. Another feature is, directly share your visual content on Pinterest, Facebook, Twitter, Flickr, Tumblr, and We Heart It.

Pablo:

It lets you easily modify and schedule your visual content onto Pinterest and other keywords connected to your buffer account. It access 600,00+ images.

Adobe Spark:

It lets you create content both on your desktop and your mobile device. Several integrations theme free images and palettes that make designing buffer images a piece of cake.

Piktochart:

It has over 5oo templates that make it easy for you to design infographics. It can quickly add charts, photos, maps, and icons.

Venngage:

Templates, charts, icons that simplify infographic creation. And easy to use drag & drop editor.

Photoshop:

It has an advanced feature to help you to create professional-looking images for Pinterest and other social media channels. The only drawback is to require a lot of training and practice to understand all the features.

Illustrator:

It can be created and modify unique vector graphics for Pinterest and other social media channels. Several features and fonts to help you create professional-looking images.

Snagit:

Several options to simplify taking attractive screenshots of your screen. Line, Arrow, Callout, Pen, and more tools to modify screenshots.

Awesome Screenshot:

It has extensions available for Chrome, Firefox, safari to take screenshots of any Web page. Also, it has several tools to add annotations to your screenshots.

Quozio:

In Quozio, it is easy to create a quote from the ready templates. The content and author type are to be needed. Quozio works both as a web app and as a bookmarklet.

Page2Images:

This tool is convenient, and it takes a full-screen picture of a web page and lets you download easily or add to Pinterest.

Posterpin:

To customize the poster with ready-made templates and you can upload your picture. You can either keep the border or remove it, or create a text-only sign with Posterpin. All these can preview before saving it to your device.

Pinwords:

It is another handy tool to quickly create a quote by uploading their picture or use the templates instead. You may replace and change the font color. It is entirely sophisticated for a free tool.

Over:

The Over app for your device lets you choose any image and customize with text, fonts, colors, and type sizes of your choosing.

Pin It buttons for website

Sumome:

It helps to display the Pin It button along with sharing buttons on any website. Image sharer buttons easy to share images on your website and blog to Pinterest, Facebook, Twitter, and Yummly.

Shareaholic:

It adds the regular Pin It button and image Pin It button to your images. Social analytics helps find the most popular content, top referring social networks, and most influential sharers.

Pinterest Contest Tools

Wishpond:

It has everything required to run your Pinterest contests. Also, you can create landing pages, collect entries, and even send emails.

Woobox:

It helps to create Pin to win contests. Also, you can create landing pages with it and promote your competition on your website, blog, and social media.

Pinterest analytics tools

Pinterest Analytics:

It tracks both the Pinterest page and your website. It helps you quickly find your best-performing pins.

Quintly:

In this Quintly, Analyses your Pinterest, Instagram, Facebook, Twitter, YouTube, Linkedin, and Google+ accounts. It compares your Pinterest presence against your presence on other networks and your competitors.

True Social Metrics:

It has detailed analytics for Pinterest, Twitter, Facebook, Google+, WordPress, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo, and vine. The use of this Pinterest Marketing tool will reach the brand expectations.

Curalate:

It has image tracking and analytics to see how your images are performing on Pinterest, Facebook, Instagram, and Tumblr.Schedules posts on Pinterest and Instagram.

Cyfe:

It analyses your presence on Pinterest and various other platforms. Cyfe is very affordable.

Infographics Creation Tools

Postris:

Postris is a simple interface to help you to stay on top of your Pinterest trends. The service is free to use and lists the most popular pinners, boards, and pins.

Wisestamp:

It lets you create personalized email signatures for your web-based email accounts. Even though it is not it’s not specific for Pinterest, you can add a dynamic follow button for your Pinterest page so that recipients of your email will see it and support you directly from the email.

Piqora:

It analytics for Pinterest, Instagram, and Tumblr. Piqora offers a plethora of features. It allows for tracking contests and promotions on Pinterest, managing content, schedule pins, identify and connect with influential pinners as well as to measure engagement.

Reachli:

It analytics to track and measure results for Pinterest, Twitter, Facebook, and Tumblr. Also, it can post four social media accounts for free.

PinFollow:

Using PinFollow quickly helps you find out which pinners are not following you back. Here, Pinterest account suspended the pinners follow is considered as rude or mass pinners are to be taken.

Picmarkr-to adds watermarks:

PicMarkr lets you upload pictures and add the custom watermark to them to protect your copyrights. You can also add text, image, or tiled watermark.

To Capture Website Screenshot

URL2PIN.IT:

Insert the web link to generate the web preview as a screenshot to be pinned to Pinterest. The Pinterest followers to check out can recommend a website of your choice. It can be one of the best Pinterest marketing tools.

ShotPin:

In this Shotpin, browser extension allows you to take a screenshot from a web page quickly and crop it. ShotPin is a perfect solution for blog posts that have no images or when the blog images are too small for pinning. Plus, it also allows you to Pin PDF files. However, this only enabled for the Chrome browser.

Online Photo Editors

Lunapic:

It has multifunctional photo effects to create animation or blend photos. Thatswhy It is known as Lunapic is a web-based photo editor. Collages, combining with special photo effects and 3D cube, are possible in this.

Pixlr:

Pixlr is a free image editing software that you can use directly in your browser, no download required.

It’s just like a more straightforward ‘Photoshop’ tool with the features: filters, layers, adjustments, and much more!

FotoFlexer:

FotoFlexer is fun and easy to use. Upload your photos even from various social networking sites and start editing. You can beautify, decorate, distort, and apply multiple effects to your picture. You may adjust the size, click on an area to use the results quickly; the ‘basic’ option is pretty much enough for any pinners.

Ipiccy:

iPiccy is the online photo editor for you if you are not complicated customization. Navigating from one setting or effect to another is easy.

Ribbet:

Ribbet is very similar to iPiccy, including some of the features but a few such as touch up, stickers, effects, frames. You need to register firstly, or otherwise, you can choose the option to go for iPiccy.

For Fun and Entertainment

ImgFlip Chart:

ImgFlip Chart is to apply humor on charts and make the fun thing to try. All you need to do is add in the text and adjust the portion of the table.

Pin Deal from tab site It encourages your fans or visitors to ‘Pin’ your promotion on Pinterest, To be eligible for a special offer, the discount code will be shown to them.

Miscellaneous Pinterest Tools

IFTTT:

It lets you integrate Pinterest with other services. You can get it to automatically perform a task/activity in another service when you show action on Pinterest.

Zapier:

It integrates Pinterest with other regular and professional services. It has very few Pinterest integrations.

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