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50 Political Campaign Marketing and Advertising Statistics for 2022

50 Political Campaign Marketing And Advertising Statistics For 2022

Political Campaigns are increasingly shifting their focus on Social media platforms. According to the Wall Street Journal 2021, presidential candidates spent over$2.90 for digital ads when it comes to top social media platform Facebook taking various approaches in political advertising. Facebook is continuing its political campaigns from the start. Most of the celebs are running their political ads through the leading video marketing platform YouTube. Here we can see the significance of Social Media in political advertising. Here are the Political Campaign Marketing and Advertising Statistics that you never known.

Political Campaign Marketing and Advertising Statistics

  1. In 2021 the presidential candidates are projecting to spend $2.90 billion, especially on online digital advertising.
  2. Google and Facebook are controlling 60.8% of the U.S alone digital ad market.
  3. Group M advertising agency estimating that the political ad spends in 2020 may reach $10 billion.
  4. The political video advertising market may increase by 50% from 2018 to 2020, stated by Cross screen media and advertising analytics.
  5. Political advertising holds 17% of the total growth in 2020.
  6. Kantar CMAG states that political advertising holds 43% of local news slots for promotion.
  7. $42.58 billion is the estimated digital video ad spent by the U.S advertisers.
  8. In India, the ad spend since 2019 on Google is ₹264,624,000, and the ads are 12,716.
  9. The top advertiser is Bharatiya Janata Party with ₹138,611,750 ad spend on Google since 2019.
  10. In the United States, the ad spend on Google is $226,871,400 since May 2018, with 298,068 ads.
  11. Mike Bloomberg 2020 INC is the top advertiser on Google since May 2018, with $55,783,300 ad spend.
  12. 82% of the United States’ digital video advertising spend may be programmatic that carry out in automated channels.
  13. In 2020 the political ad spend on digital marketing is 3x higher than the amount paid in the previous presidential elections.
  14. Billionaire candidates Tom Steyer and Michael Bloomberg spent a large sum on digital advertising for their own ad campaigns.
  15. The TV political advertising spent will account for 66.0% total of $6.89 billion.
  16. Kantar predicted that federal election spending increased to 21% in 2020.
  17. It is a perception that out of $6 billion, U.S political ad spend $1.6 billion goes to digital ad spend.
  18. Centro, a demand-side platform, revealed that 56% of both the local and state campaigns went to video.
  19. In the U.K, the election campaign ad spent on Facebook reached £3.2m.
  20. Boris Johnson campaign Vote Leave spent 40% of its total budget on Facebook.
  21. Ashish Bhasin stated that the ad spent on social media raised to 100 to 150% compared to the previous era.
  22. AdLift, the global digital advertising platform, predicts that the political ad spending may reach to 16,800+ crores Indian rupees.
  23. In 2020 the political ad spending will be $9.9 notified by United States advertising unit GroupM.
  24. It is the assumption that the total political digital ad spend may increase to 4%.
  25. It is a prediction that the Federal election campaign may spend $3.2 billion on TV ads.
  26. Political ad spending revenue reaches $1.34 billion in the US by 2020.
  27. Digital Marketers estimated that a total of $6.69 billion spent on digital political advertising on TV.
  28. In the US, Presidential candidates spent $2.90 billion for online advertising.
  29. Political ad spending reaches $10 billion in 2020.
  30. Political ad spending increasing $2 billion year by year.
  31. Digital political ad spending increased by 2.2% in 2020. That means $2.2 billion ad revenue.
  32. Political ad spending in overall business is expected to increases by 4% by 2020, where it was 5.3% in 2019.
  33. Overall digital growth rate, including political ads increasing 15% in 2020.
  34. US political ad spending through Digital media hit $1.2 in 2020.
  35. $3.2 billion notified for TV Broadcasting in the United States.
  36. In 2020, political campaigns through radio hit $0.4 billion in the United States, and it is just 6.7% on overall political ad spending.
  37. US political advertising on Cable TV noted as $1.2 billion in 2020.
  38. Tru optics Stated that political ad spending over Over The Top (OTT) or CTV platforms estimated revenue would be in the range $500 to $750 million by 2020.
  39. Mike Bloomberg, a candidate from the US, spends a total of $15.6 million for political campaign ads on Facebook and Google.
  40. Milk Bloomberg has spent the highest $8.6 million only on Facebook political ads and $7 million on Google political campaigns.
  41. eMarketer’s found that political ad spending on Facebook reached to $796.8 million by 2020.
  42. Over 59.4% spent on Facebook for political advertising only in the US.
  43. 18.2% of total digital political ad spending for Google in 2020.
  44. AN average of 22.4% of the digital political ads spending notifies through other mediums in the US.
  45. Marketers expected that the search engine giant YouTube would generate 18.2% of total digital political ads during the election cycle.
  46. According to the political ads transparency reports, over 74.88 lakh is the targeted ad spent on Facebook in Delhi.
  47. More than 20% of the Total digital political advertising revenue for digital ads and it is expected to grow over 45% by the next three years
  48. Over 20% of the total digital political ad spent in the US notified through TV Broadcasting and expected growth rate would be 50% in the next few years.
  49. 53.3% is the Total digital political ad revenue generated through Cable TV in the US.
  50. Overall, a 50% growth rate is expected for political digital ad spending through all mediums for the next two years.


Political campaign advertising is completely ruled by social media channels that wither traditional advertising. This happens due to the continuous and massive audience engagement. It may gossip, fact or fake news gets the immediate attention of the audience within seconds. The politicians are spending large sums on digital advertising. The political campaign marketing strategy works to build or collapse the life of the politicians within seconds.

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