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50 PPC And AdWords Statistics Boost Your Digital Marketing in 2020

50 PPC And AdWords Statistics Boost Your Digital Marketing In 2020

Pay Per Click (PPC) advertising giving competitional spirit in both the search engines and social media platforms. But Google Ads, named Google AdWords, is the only leading platform to carry the PPC ad campaigns. The businesses featured on top SERPs are having huge demand in the market. Online shopping users trust paid ads and start purchasing something. How PPC campaigns working? To find that, here are some exclusive statistics that every marketer should consider.

50 PPC And AdWords Statistics

  1. Paid ads on Google have an 11.38% Click-through rate (CTR).
  2. According to Search Engine Land, 63% of people are clicking on Google ads.
  3. The organic results on Google obtain only 35% clicks, whereas buying keywords drive 65% of clicks.
  4. On average, the businesses earn $2 for every $1 spent on Google AdWords.
  5. PPC visitors make a 50% purchase of products or services than organic visitors.
  6. $2.69 is the average cost per click on the search network of Google AdWords.
  7. 3.75% is the average conversion rate of all industries on the search network of Google AdWords.
  8. 40%of business brands are considering increasing their PPC budget as it is a useful tool for marketers.
  9. Almost 36% of local mobile searches arrives on Google.
  10. 70% of mobile searchers will make a direct call to business brands through Google search.
  11. Top 3 paid advertising marketers on Google AdWords find 46% of total clicks.
  12. 46% of people on SERPs cannot find the paid ads exactly.
  13. According to present PPC stats, almost 650,000 apps are serving Google AdWords.
  14. Google paid ads to increase brand awareness by 80%.
  15. 53% of paid clicks on Google come from mobile devices.
  16. Google’s search network on Google Ads generates a 200% ROI on average.
  17. While comparing with overall PPC channels, Google alone suppresses the entire market by 37%.
  18. 79% of marketers stated that PPC is the only tool for acquiring conversions.
  19. 92% of the ads are unnoticed by the users.
  20. Google Ads alone added $116 billion in revenue to Google.
  21. 92% of social media advertisers prefer Facebook to launch their ads.
  22. When the retailers include the cross-device data can improve conversions by 16%.
  23. The costlier keyword on PPC campaigns of Google is ‘Insurance”.
  24. Google AdWords, Mobile, and Facebook are top trending PPC platforms.
  25. 41% of Google search users trust online ads.
  26. 46% of the people cannot recognize their paid ads on SERP results.
  27. 49% of the people most likely to click on text ads on search engines.
  28. Among all PPC platforms, only Google ads dominate 37% of the Market.
  29. Every 4 in 5 consumers click on search ads targeting by the geographical regions.
  30. 47% of the Google ads take information from the local search.
  31. 88% of the mobile searches for localized businesses result within 24 hours through calls and direct visits.
  32. By PPC statistics, 74.5% of the computer-based searches are recorded in Google.
  33. $3.33 is the Average Cost Per Click for B2B Businesses.
  34. $1.16 is the Average Cost Per Click of eCommerce business by Workstream.
  35. Over 17% of the Marketers use PPC ads for lead generation,23.9% for website conversions, and 18% for email marketing.
  36. Bing ads have the lowest $1.54 Cost Per Click.
  37. The most expensive AdWords notified for Insurance with $54.91 highest CPC.
  38. Google dominating the US search market over 63% f the searches happened on Google.
  39. Google Statistics stated that Google and Facebook account for more than 60% of all ad spent.
  40. Among Google and Bing search engines, Bing ads (10.39%) have a high conversion rate than Google ads (8.65%).
  41. More than 62% of marketers are planning to increase their budget to defeat their competitors.
  42. Over 80% of marketers realize the power of Pay Per Click advertising.
  43. 65% of the consumers click on the PPC ads while purchasing the products.
  44. More than half, that means 61% of the digital marketers wanted a bigger budget to boost the efficiency of the campaigns.
  45. 59% of the paid ads clicks come from mobile devices.
  46. More than 70% of the mobile advertisement conversions and calls notify through Google AdWords.
  47. Over 92% of digital advertisers turned to Facebook advertising.
  48. 3.04% is the average conversion rate for B2B businesses.
  49. 6.64% is the average conversion rate for consumer products.
  50. 3.17% is the average CTR for Google Ads across all industries.

Conclusion:

These 50 PPC and AdWords Statistics draw a clear picture, Significance, and implementing Google AdWords for your Business. Hopefully, the above stats will convince you of increasing the advertising budget, and the right metrics will always keep you on the right track.

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