In 2023, digital marketing and advertising will differ significantly from today. What are some predictions for the future? We will explore five questions about what’s next.
The future of digital marketing and advertising is constantly evolving, with new technologies emerging each day. Marketers must predict what will happen in 2023 (roughly four years from now) to stay ahead of the curve. That’s why we’ve compiled a list of 100+ predictions for this industry.
Predictions for Digital Marketing in 2023
- More and more businesses will be using video to tell their story
- An email will continue to be a dominant form of digital marketing, but the average open rate will go down as people become less engaged in their inboxes
- The use of social media for personal branding is going to grow exponentially, with Instagram being the fastest-growing platform by far
- Video content on Facebook pages is going to increase dramatically, with live videos becoming increasingly popular
- We will see a rise in the use of artificial intelligence and machine learning
- Marketing messages will become more personalized as we rely on data to make decisions about who sees what
- The “traditional” marketing department will be gone, replaced by specialists in different areas such as email marketing or social media
- There will be an increase in demand for marketers with digital skills and knowledge of emerging technologies
- Online video will become the dominant form of content
- More companies will invest in digital marketing to reach new audiences
- Customers are increasingly turning to social media for product reviews and recommendations
- Artificial intelligence is expected to be integrated into many aspects of our lives, including marketing
- Personalized ads based on the customer’s browsing history
- More video content, including live-streaming
- The continued rise of chatbots and automated responses to queries
- Artificial intelligence is becoming more prevalent in marketing campaigns
- Video content will be the most popular type of digital marketing
- Artificial intelligence will be used to create personalized ads for customers
- Mobile devices and social media platforms will continue to rise in popularity, causing a decline in desktop usage
- Websites that offer live streaming services, such as Facebook Live or YouTube LIVE, will become more popular
- Artificial intelligence will be integrated into 80% of marketing platforms
- Data mining and data analysis will become more critical than ever before
- Digital marketers will need to know how to code to keep up with the changing landscape
- All digital marketing will be personalized and targeted to individual consumers
- Digital ads will be specifically tailored for the person viewing them based on their browsing history and purchase history
- The internet will no longer exist as we know it- all data transmission between devices will take place via a network of satellites in space
- Artificial intelligence (AI) systems are getting smarter every day, so they’ll likely have the capacity to do most of the work necessary for running an online business by themselves
- Artificial intelligence will become a significant player in marketing
- Social media and influencers will continue to grow as brands use them for promotion
- More companies will be using chatbots for customer service, reducing costs and increasing efficiency
- Mobile devices will overtake desktop computers as the most popular way to access the internet
- Chatbots will be able to answer customer questions without human help
- Personalized ads will become more commonplace on social media and in the real world.
- More companies are going to start using artificial intelligence for marketing purposes.
- Brands are going to use augmented reality as a way of reaching their customers.
- There will be more emphasis on influencers and micro-influencers
- Social networks will become less critical for marketing, replaced by chatbots
- Customers expect to get what they want when they want it, so retailers must keep up with the demand for instant gratification
- Artificial intelligence (AI) is here to stay in digital marketing; companies should invest in AI technology now because it has a lot of potential applications.
Predictions for Digital Advertising in 2023
- Advertising will be more personalized to each viewer based on their browsing history.
- Ads will become less invasive and more like suggestions, with the ability to ignore them if desired.
- In schools, digital advertising will be emphasized more to develop future generations of marketing professionals.
- Video ads will be the most popular type of ad.
- Ads will take up more space on websites and in apps to make them harder to avoid
- Ad blockers will become more sophisticated, making it harder for advertisers to target their audience effectively.
- More people will start using mobile devices as their primary internet access point.
- Digital advertising will account for more than 50% of all ad spend
- Advertisers will need to rethink the way they advertise to include new technologies like augmented reality, virtual reality, and chatbots
- The use of AI-powered tools in advertising is expected to increase by 2020
- By 2023, digital ads will be personalized based on geographic location
- Digital advertising will account for 87% of all ad spend
- Facebook and Google will account for 50% of digital ad revenue
- Ad fraud rates will increase to 9% by 2023, up from 2-4% in 2017
- Mobile advertising will grow to $120 billion by 2023, making it the most significant contributor to total digital ad revenue
- More than 50% of all digital advertising will be video
- Advertisers will start to target more niche audiences instead of broad demographics
- The average per-person span for ads on mobile devices will decrease from 8 seconds to 5 seconds, so advertisers will need to find new ways to capture people
- Programmatic buying and selling of online ads through automated systems like algorithms or artificial intelligence will increase by 2023
- Digital advertising will account for more than 50% of all ad spending
- People will spend less time on TV and more time on digital devices
- More advertisers will start using chatbots to interact with consumers
- Brands that advertise on Facebook, Instagram, or YouTube are likely to see higher ROI
- The use of ad blockers will continue to grow
- Consumers will be able to pay for content with cryptocurrencies and tokens
- Digital advertising budgets will shift from traditional media channels like TV, radio, and print publications towards mobile devices, social media platforms, and video streaming sites
- Advertisers will spend more money on targeting ads based on customer data as well as the location
- Digital advertising will be more personalized, with the ability to show ads based on a user or interests
- More advertisers will use artificial intelligence as a way to target customers and predict their needs
- Companies will invest in virtual reality as a new form of advertisement
- Advertisers will spend less money on traditional print media like newspapers and magazines
- Digital advertising will account for more than 50% of all ad spending
- Brands will spend more on digital ads than on standard ads
- Advertisers will become more sophisticated in their targeting to make sure they are reaching the right audience
- More people will use ad blockers, but advertisers and publishers will find new ways to circumvent them
- Traditional media companies like newspapers and TV networks want to keep up with the changes happening in the digital world
- Advertisers will start to shift their budgets away from traditional media and toward online channels
- Content aggregators, such as Facebook or YouTube, will create an ecosystem that is favorable to advertisers
- A continued focus will be on creating more engaging, less intrusive ads for consumers.
Conclusion:
There are many trends and predictions for the future of digital marketing and advertising. This article has shared 100+ insights, ideas, and examples to help you think about what’s up next in your industry.
If any of this sounds exciting or intriguing to you, we can help! Our team is passionate about helping companies grow their sales using digital media channels like social media ads or Google AdWords campaigns.
Contact us today if you want more information on how our consulting services could benefit your business goals.