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50 Social Video Marketing And Advertising Statistics 2022

50 Social Video Marketing And Advertising Statistics 2022

About 3 billion people on social media Globally. We can understand how social media became an integral part of Business Success. YouTube is the most widely used network next to Google. More than half of the Social videos come from YouTube. The list of statistics about social video marketing is discussed here.

Over 85% of people use video as a business tool. These Social Video marketing and advertising statistics help you to learn how marketers are expanding their reach, promoting their products, and boosting brand awareness.

Social Video Marketing And Advertising Statistics

  • Social Video is the only marketing tool for 81% of businesses that raised t0 63% from last year.
  • Social Video ads are the #1 way for the brands to be recognized and purchased by the customers.
  • 81% of marketers stated that social video helps them find potential leads.
  • IGTV is the leading social platform where 77% of marketers post the videos.
  • Facebook Live has become the only marketing channel for 33% of marketers.
  • 11%of video marketers are using Virtual Reality as the source for promotions.
  • 96% of advertisers spending huge on the creation of video ads.
  • 96% of advertisers spending huge on the creation of video ads.
  • Social video is the most challenging marketing strategy for 91% of video marketers.
  • Each month the business brands publish 18 videos on an average.
  • 48% of consumers are expecting that business videos should reflect exactly what they need.
  • At the end of 2019, the length of 66% of videos were 30 seconds.
  • 57% of marketers are using live videos to take-off brand promotion.
  • After watching videos on
  • Every year “How to” phrase searches increases by 70% on YouTube.
  • To know about a product or service, 95% of the audience watch explainer videos on YouTube.
  • An ad on Instagram acquires 65% of the impression that is only from videos.
  • After watching a brand video on Instagram, 75% of users take action to visit the website.
  • 82% of the audience mostly prefers to view the videos only from the app.
  • 51% of video marketers use LinkedIn, and 84% are finding success from this.
  • 51% of video marketers use LinkedIn, and 84% are finding success from this.
  • Video content from brands is the most favorable content for the audience on social media.
  • 80%of marketers are satisfied with the generation of ROI from video ads placed on social media.
  • The visitor spends 88% more time on websites having videos.
  • In 2019, the online users spent 6 hours 48 mins per week on watching the videos.
  • 73% of B2B marketers say that video shows a positive impact on providing ROI.
  • 93% of Twitter video views occur only from mobile.
  • As per the research, over 85% of Adults use multiple devices at the same time.
  • 6 out of 10 people watch social videos rather than watching Television.
  • Over 92% of the social media videos are shared through mobile devices by 2020.
  • Marketers estimated that 72% of consumers watch videos to learn something about the product instead of reading blogs.
  • An average of 40 minutes spends on a mobile device to watch videos.
  • By 2020 statistics, more than 1.5 billion play videos and spent at least 1 billion hours in a day.
  • 65% of the senior executive watch videos on YouTube and move on to the websites.
  • As from a social media week report, 78% of the people watch online videos every week, and 55% watch videos daily.
  • HubSpot analysis, 54% of the consumers ask marketers to publish more video content for brands.
  • 17% of the internet video traffic accounts for live video traffic, and it will be rising continuously from 2017 -2022.
  • Consider Device Type, highest 57% of the video content consumed through Televisions, 42% on laptops, 51% on Mobiles, and other devices as below 40% of video content.
  • Mobile users contribute the majority on social video advertising. 94% of revenue spent on Facebook video advertising by 2019 reports.
  • Marketers are spending more revenue on social media ads. More than $89 billion on social video advertising.
  • Marketers are spending more revenue on social media ads. More than $89 billion on social video advertising.
  • By Lyfe Marketing 2018, a total of 80% of the time spend on social media occur on a mobile platform.
  • 96% of the people are talking about companies and their brands which are not actively participating in social media.
  • Over 97% of marketers are using social media to promote their brands in the form of social video ads.
  • Thirty seconds of video ads run on YouTube has 30% higher growth when compared to 15 seconds of video ads.
  • By 2019, 40% of the small business owners are using social video advertising for revenue generation.
  • Global social video ads spend expected to reach $98 billion by 2020.
  • Visual content like Social videos is 40 X times more shared on social media platforms Instagram, Facebook, and Twitter.
  • As per the Survey, 20% of the video Marketers implemented social video ads in the business first time in 2019.
  • 46% of the marketer’s plan to include live Webinars 2020 as a marketing strategy.
  • As per eMarketer’s analysis, mobile video ads spent will reach 72% of total digital ads spend by 2020.
  • G2 Crow stated that Social video gives 1200% more engagement than the images and text content combined.
  • Social media posts with a video give 48% more views and shares than the standard text and images posts.


The video buzz on social media is helping the businesses to elevate their brand at a million real-time audience. The social video marketing is becoming a challenging marketing strategy for companies. The social video marketing is all about reaching the audience through the launch of video content.

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