Technical SEO : Guide to a Full Advanced Technical SEO Audit
Do you agree that a website that is ranked is different from one that is not? After all, you publish your website to appear on the front page of the Search Engine Page Results (SERPs).
But getting your website ranked on the front page is not easy.
It needs you to improve its technical aspects so that it becomes easy for the search engine bots to understand, navigate and search the contents inside your website.
Here is where technical SEO plays an important role. This is a part of on-page SEO to improve elements on your website so that you rank higher.
What Is Technical SEO?
Technical SEO (Search Engine Optimization) refers to the technical aspects of improving a website through better indexing, page loading speed, hosting, content, and so on so that the technical health of your website improves, and it makes the task of the search engine bots easy.
This improves the overall ranking of your website in the SERP and keeps you ahead of your competitors.
How Can I Improve My Technical SEO?
To improve your technical SEO, you have to perform a technical SEO audit before you submit the page to Google and have it indexed.
Prepare your SEO audit report with all the recommendations to improve the website ranking and start working on it with the help of some tools and the rest manually.
How to Do a Technical SEO Audit?
Prepare a technical SEO checklist of all the parameters you have to test.
Let it be your technical SEO 101 checklist. You have various tools to identify the challenges affecting your website ranking and ways to improve it. Here, we present to you the advanced technical SEO tools & insights-
Structured data helps search engine bots know about your website’s contents. This makes your content eligible for the search results, and you will be awarded a higher ranking.
Schema is a standardized formatting rule that establishes data hierarchy. By marking contents on the page, the search engine finds it easy to discover links that match the search query organically.
Tools for a Structured Website:
Structured Data Testing Tool by Google:
It helps you to find if your page is using structured data. You have to paste your website’s URL. It will check for the code and flag errors.
This tool checks for schema usage. It will check whether the structured data meets the specifications or not.
Page Loading Speed:
We all know that nobody likes to wait for websites that take longer to load. This increases the chances of visitors bouncing the sites.
How Do You Increase Your Site Loading Speed?
- Check for minifying your scripts.
- Minimize the images
- Broken links are eliminated using redirects. But, too many redirects affect the loading speed. See to it that your redirects do not point to other redirect pages.
- Enable browser caching, especially when your website has many images to load.
- Remove any unwanted plug-ins that are causing load time issues
- Add CDN (Content Delivery Network). By this, you serve your site from a location near your visitor rather than loading it from a remote server in another part of the world.
- Once you get more traffic to your website, move from shared hosting to a dedicated server or VPS hosting.
- Some of the tools give suggestions that will help you to improve the website speed.
Tools for Speed Improvement:
In this, go for Behavior-> Site Speed-> Speed Suggestions. Google performs an internal technical SEO audit and provides you with recommendations to improve the page load speed.
Google PageSpeed Insights:
This tool grades your website from 1 to 100 to know if your site is better optimized.
Internal linking helps to achieve higher ranking through efficient means of spreading ranking power among the pages.
- Your website’s essential pages should not be more than three clicks away from the homepage.
- There should not be any broken links.
- Ensure that your site is clean and secure from hacks and breaches.
- See to it that your orphan pages get linked to other site pages.
Tools to Fix Broken Links:
This free tool shows you the 404 error page or the broken link. Redirect the page and fix the broken link.
Broken Link Checker by SmallSEOTools:
Just paste your website URL on it, and it automatically checks all the linking pages of your website. It will help you find broken links, if any.
Since 2014, Google has been giving importance to websites with an HTTPS connection. This means that if your website is SSL certified, you have better chances to rank on the first page of SERP.
Google gives prominence to responsive websites. It now indexes the mobile version of the websites first. So test your pages for mobile-friendliness.
Tools to check the mobile responsiveness of your website:
Responsive Design Checker:
This gives the option of checking the site responsiveness on various screen sizes.
This tool will show you how your site page appears on different Apple and Android phones of various sizes.
Which Is the Best SEO Audit Tool?
The complete technical SEO audit process analyzes all the pages of your website. There are various tools to help you in technical SEO 2019 auditing.
It comprehensively analyzes broken links, backlinks, and on-page SEO and gives recommendations to improve the site’s visibility.
It gives suggestions on the site page speed, design, backlinks, and social media reputation.
This tracks the organic keywords, PPC keywords of competitors, and backlinks, and you can get a complete website SEO audit and position tracking.
It offers free tools like Business Listing, Keyword Explorer, Open Site Explorer, etc.
SEO Site Checkup:
This analyzes the entire website regarding mobile usability, SEO issues, social media, servers, and many more.
Having good technical SEO is not something that is a one-time process. It needs continuous monitoring and maintenance with regular audits. It is then that you can not only rank high but also stay on top.