50 Twitter Statistics All Digital Marketers Should Know in 2022

Twitter is a real-time promotional platform for marketing fighters and each marketer should know the updated Twitter statistics that can be used to take the business performance metrics. This where a million conversations take place at a time. In the same way, the content plays a vital role on Twitter to find sales conversions. To know the importance of Twitter, go through the below Twitter statistics.
Twitter Statistics in 2022
- On Twitter, 200+ billion Tweets are sent per year, i.e., almost above 500 million tweets every day.
- 41% of Americans engaging Twitter earns about $75,000.
- 22% of American adults are in the use of Twitter.
- 63% of users on Twitter are between 35 to 65 years old.
- Twitter has 66% of male users and 34%, female.
- The user spends 3.39 minutes on Twitter on an average.
- 25% of Twitter profile users are using scheduling software to schedule the tweets.
- According to a Twitter report, more than 500 million GIFs and 125+ million hashtags shared on Twitter.
- 59% of video content on Twitter finds a massive engagement than other types of content.
- 67% of B2B marketers are in the use of Twitter for business promotion, and 57% of B2C marketers are using it.
- 40% of Twitter users making a direct purchase from Twitter influencers tweets.
- During live events, 11% of Twitter ads more engaging.
- The businesses using Twitter for particularly for customer service, finds 19% of more customer satisfaction.
- The Tweets with image drive 18% more click-through engagement, more than 89% likes, and 150% more retweets.
- The businesses find 23% of more Twitter ad engagement.
- 79% of Twitter accounts are outside of the U.S.
- 76% of Twitter users like to recommend the business brands offer friendly service.
- 65.8% of companies with more than 100 employees in the United States use the Twitter platform, especially for marketing.
- 77% of Twitter users have a favorable opinion about the brands when their tweet gets a reply from the brands.
- 48+ million active Twitter users are bots.
- The emoji ‘Tears of Joy’ is most used on Twitter with 14.5 billion tweets.
- Twitter says 80% of affluent millennials are Twitter users.
- 80% of mobile users are accessing Twitter.
- Daily Twitter solves above 2 billion search queries.
- 83% of leaders are using Twitter globally.
- The Twitter profile find 707 followers on average and 391+ accounts with no followers.
- 50% of all tweets on Twitter are from top5 marketers of it.
- 92% of businesses tweet more than once a day on Twitter.
- Twitter is the best platform for brand marketing; 93 % of the twitter followers plan to buy from brands.
- 78% of the twitter followers are likely to retweet the brand content.
- 69% of the brand followers of Twitter have already purchased the products from brands.
- Twitter reached 145 million daily active users.
- 70% of twitter users in the US follow the up to date news from the Twitter platform.
- 330 million monthly active followers of twitter.
- 3.39 minutes is noted as the average time spent per section.
- 20 % of US internet users consume Twitter every month.
- Tweets with Videos generate 10 X time more engagement than tweets without videos.
- Tweets with images generate 150 X times more engagement.
- Over 79% of the twitter account holders are outside of the US.
- More than 762 million tweets are sent ion a day.
- 1 out of 13 tweets includes a Course keyword.
- 79% of Twitter users likely to know what’s new on Platform.
- $824 million in revenue generated for twitter by 2021, and there is a 9% growth rate year by year.
- 26% of Twitter users are likely to view ads on the platform.
- 30% of more engagement noticed in timings 8 AM and 7 PM.
- Tweets below 100 characters receive 17 % higher engagement.
- Tweets with links included received 86% higher engagement rate than the tweets with no links in it.
- Tweets with hashtags (#) receive 2 X times more engagement Tweets without hashtags.
- 88% of Twitter advertising revenue comes from mobiles.
- 38% of the American twitter users are aged 18-29.
Conclusion
The Twitter social network has over 100 million active logins daily, and plenty of data gathered from this platform. Twitter plays a vital role when it comes to social media for business. It’s a good thing for both marketers and companies to know this fantastic Twitter Statistics and facets.