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YouTube Advertising: Guide to Online Video Advertising Campaigns

YouTube Advertising: Guide To Online Video Advertising Campaigns

Do you want to stumble on trending pulpit YouTube to host the incredible video ad campaign? Then YouTube Advertising is the primary theme to discuss here.

Why don’t you try a fantastic strategy for YouTube Advertising to explore your brand?

To stumble on YouTube through video ad beyond small screen can find here where it can seize the targeted customers.

Did you know?

YouTube helps businesses drive 20% more website traffic.

YouTube Advertising

The amount paid to the video ad which has been launched successfully on YouTube and watched by the audiences that termed as the YouTube advertising. The successful video ad on YouTube will straightly reach the viewers and stimulate them to become customers of buying products or services.

The scramble of YouTube ad campaigns with Google AdWords will be the best savvy for ultimate brand promotion. YouTube advertising can be in different forms like True View Instream ads like skippable and non-skippable ads, and these are going to discuss in further paragraphs.

Did you know?

ModCloth YouTube Ad Campaigns reached thousands of more customers at 11% of the cost.

How to Link AdWords account and YouTube Channel?

The advanced features like call-to-action, video statistics, and the statistics of obtained views accessed by linking AdWords account and YouTube channel. We can link up the AdWords account to YouTube channel in two different ways.

Cue:

The AdWords and YouTube channel accounts should verify before linking those two accounts.

Steps to link YouTube channel to AdWords account:

After signing into the YouTube account, select the channel to linkup.

Pick ‘My Channel’ and then choose ‘Video Manager.’

After that, select the ‘Advanced’ below the channel.

Now choose the ‘Link an AdWords account at the ‘Link an AdWords for video account.’

Go on following the given instructions and then hit finish.

After receiving the approval from the AdWords account, then both accounts will be linked together.

Linking your AdWords account to YouTube channel:

After signing in AdWords account then go to linked accounts.

From the navigation bar, select YouTube.

Now select the +channel to linkup.

Type the URL or channel on the search bar of ‘Link a YouTube channel.’

Then go on following the instructions provided.

When the approval from YouTube channel has been obtained, then both the accounts will be linked.

Did you know?

YouTube ads generate sales, with 42% of users purchasing something after they watch ads on YouTube.

Types of YouTube Ads

In the above discussion, we just came to know about topic types of YouTube ads. Here we are going to know what they are and how they work.

Trueview ads:

The ads which enable the viewers to skip the commercials while watching the video on YouTube. With the insertion of these ads, the brand can quickly reach the targeted customers by delivering the products or services at the audiences. Another advantage for advertisers of using these ads is allowed to pay for the ad which has been watched by the viewers.

Accurate View In-Stream Ads – Skippable Video Ads

While watching the YouTube video, the audiences will be enabled to skip the ads that have inserted into the video after 5 seconds. These ads accessed on any device like mobile, desktop and game consoles, etc.

TrueView In-Stream Ads – Non- Skippable Video Ads

Before playing the video, these video ads must watch by the audiences which do not have the further option to skip, and these played on mobiles and desktops.

Image Source: Think with Google

Bumper Ads:

These are non-skippable and must be watched by the YouTube audiences that being played before the actual video plays, and the length of the video is 6 seconds.

Image Source: Think with Google

TrueView Discovery Ads / In-Display Ads:

These ads will blink at the top right of the suggested videos list and appear below the current playing video, especially for more significant players. The desktop is the primary device to support this type of ads.

Image Source: Google Support

YouTube In-Video Overlay Ads:

In the current playing video, these ads displayed at the lower 20% that have been being visited by the audiences, and these are also desktop compactable video ads.

YouTube Sponsored Cards:

These are somewhat different and exciting ads which are most relevant to the current playing video, which describes a particular product or services. These are most flexible on both desktop and mobile devices.

Sponsored Cards

Did you know?

YouTube now delivers TrueView In-stream ads to Mobile users like Android, iPhone, PlayStation 3, Xbox 360, iPad, and Wii, so you can reach new audience wherever you go.

YouTube Advertising Campaign Settings

  • Initially, log into AdWords account and then hit the option ‘campaign.’
  • Then choose the video by clicking the ‘+campaign.’
  • Assign the name of the campaign and then select the subtype of the campaign either for ‘Mobile app installs or Shopping”.
  • If it is a standard campaign, then choose the ‘discovery or in-stream ad’ format.
  • Assign the budget then pick the network were to run the ad.
  • Then select the location that seems where the audiences mostly engage your content.
  • Choose a language where you intended to launch your campaign.
  • To play on particular devices with a various operating system, you can choose the option, or the default option will allow the ad to play on eligible devices.
  • The advanced settings edited for further options.
  • Now ‘save and continue.’
  • Then allocate the name of the ad group.
  • Select the YouTube video next to ‘your YouTube video.’
  • Fill the necessary information by choosing the ‘in-stream or discovery ad’ format.
  • Prefer amount of bid for the ad.
  • The targeting methods to display the ad can be chosen and mostly ‘show to all viewers’ will be preferred.
  • Now hit on ‘Save ad group.’

How to Target and reach the right audience using YouTube Advertising

Is it possible to aim the relevant audiences with your vibrant video ad campaign?

Of course, it is possible through some targeting methods on YouTube. Here are the most generic ways that accurately reach the audiences.

Prefer ‘demographic selection’ in which the gender, age, income, and status of the parent should consider.

Go ahead with ‘custom affinity reach’ in which the targeting of relevant audiences who already have an interest in your brand.

Choose the audiences who are most excited about your products or services and relevant to your field by attracting the viewers through your branding.

Give priority to make the pertinent topic by considering the interests of the audiences where they are more passionate to watch regularly.

Research on analytics of the previously watched videos and TrueView ads from your YouTube channel.

I am molding the audiences to customers by picking the customers from the viewers who are buying and selling the relevant products or services.

Target the most suitable devices likes mobiles, hunting apps, most engaging websites, etc. where the continuous engagement of audiences found.

Deliver the universal and most searched keywords on both the Google search engine and YouTube search results.

Last but not least, should select the most essential content by choosing a unique and trending topic.

YouTube Advertising Best Practices

Make use of snackable video content in sweet and short, which is most efficient to watch rather than opponents.

The launch of TrueView in-stream ads where your content at the first moment should eye-catch the audiences to watch longer.

Demographical strategy through the selection of age and gender etc. are preferable for a successful launch of a video campaign.

Cherry-pick the time slot to blast the video ad campaign at the YouTube audiences when the channel is most engaged.

Go on inserting the logo of your brand as the watermark that is deliberately exposing your products or services.

The video ad campaign takeoff on the landing page should do in a mindboggling way which stimulates your audiences to visit your site.

Assign the user-friendly annotations, which are most known to the audiences to respond quickly.

Insertion of the ‘Comments’ box will drive some more engagement of audiences to sit at your campaign.

Make sure to have the involvement of celebrities who can attract the audience at the immediate launch.

All-time Best YouTube Ads

Best Commercial Ever (Nike Football) – Ronaldo, Hulk, Iniesta, Neymar, Rooney, etc.:

The world’s loving and trending game Football with the world’s favorite players like Ronaldo, Neymar, Hulk, Rooney, Iniesta has featured in this ad which hooked the millions of fans to view this commercial. This can disclose the cleverness of “Nike” in YouTube video advertising. This commercial video ad has got 71,769,312+ views which have broken the records of YouTube advertising history.

Turkish Airlines – Kobe vs. Messi: The Selfie Shootout:

The most beautiful commercial ad in the history of YouTube ads is Kobe vs. Messi, where the top players of Basketball and Soccer have involved in branding the Turkish Airlines through the concept of a selfie. The number of views for this commercial is 146,023,634+ views, which are fantastic.

Clash Of Clans: Revenge (Super Bowl TV Commercial):

The content of this video ad is most exciting and humorous to watch in which the opponent has stolen the most popular figure Liam’s loot. Where the inspiring spirit to get back, the lost loot has been disclosed by the ‘Liam.’ It is the viral video ad on YouTube, which has acquired 164,320,511+ views. It is another winning victory in the account of Super Bowl for its excellent delivery of content.

Pepsi MAX Camaro Jeff Gordon Commercial Test Drive:

It is a hilarious commercial ever where the real fun has generated by the involvement of the famous car racing professional ‘Jeff Gordon.’ The realistic words that have fallen from the mouth of a person who has been interpreted as dying. This ad has 2,416,661+ views.

Old Spice (The Man Your Man Could Smell Like):

It is the smartest ad that explores the brand name of Old Spice where you can find the man-body wash whatever is possible with that than regular ones which target both the men and women. This commercial video ad has 54,606,779+ views which are not an ordinary one to discuss.

Volvo Trucks – The Epic Split feat. Van Damme (Live Test):

Jean-Claude Van Damme has been introduced to take a challenge of standing in the middle of the two Volvo trucks. It is the most enthusiastic stunt that gives excitement to the audiences while watching. It has gained 86,846,297+ views.

“Major aspect to roll-out the video advertising on YouTube is delivering the squeezing content.”

YouTube Advertising Tools

YouTube Director

Create polished video ads right from your phone:  https://itunes.apple.com/app/apple-store/id1093946237

Pixability: YouTube Advertising using Big Data: www.pixability.com

Veeroll: Generates Stunning Video Ads Automatically: www.veeroll.com

Ad Preview Tool

Get 750+ YouTube Keyword Suggestions For Free: www.keywordtool.io/youtube

YouTube VAST Validator: ytvastqa.appspot.com

Adblock for Youtube

Google Trends Tool: Google Trends

YouTube Trends: YouTube Trending

StrikeSocial: www.strikesocial.com

Conclusion

Here you can find everything about the strategies of launching a successful video ad campaign on YouTube with no boundaries to reach the millions of audiences by turning them into customers.

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